Range Rover and Defender are two of Land Rover's most iconic models, the former representing luxury and comfort and is known as a walking palace; the latter has strong off-road capabilities and super high playability, and the old models are financial products in the second-hand car market. They are all called the ultimate ideal model for men, but the high threshold is still the untouchable dream of ordinary consumers.
The picture shows Discovery 4
In order to meet the market demand, Land Rover launched a medium and large SUV model called "Discovery", which inherits the luxury attributes of the Range Rover and the off-road nature of the Defender, and the price threshold has been lowered a lot, becoming the leader in the hardcore off-road SUV.
The picture shows Discovery 5
However, all this stopped at Discovery 4, and after the launch of Discovery 5, the style was completely subverted, the girder and non-load-bearing body structure were abolished, and everything became less pure, more like a compromise in the face of the new era. Since then, many fans have said that after the discovery of 4, there has been no discovery, and its attention and sales have also declined.
Despite this, Land Rover officials have no intention of abandoning the car, and have been updating and revamping to enhance the competitiveness of its products. Just recently, the 2023 Land Rover discovery was officially launched, and a total of 3 models of new cars were launched, with a price range of 689,880-78.88 million yuan. This is an annual redesign, the new car mainly for the configuration details have been adjusted, and the central control car machine system has been improved.
According to the official pictures released, the 2023 Land Rover found that the R-Dynamic model added a black contrast roof, roof rack, privacy glass and interior mood lights to enhance the vehicle's functionality and recognition.
In addition, the new car is equipped with the InfoControl OS 2.0 infotainment system, which optimizes the menu structure and overall design to ensure that the vehicle can respond in a timely manner after starting. It is also equipped with a negative ion air purifier with PM2.5 filtration function to reduce allergens and harmful particulate matter in the car.
In terms of road size, the new car remains unchanged, with a length, width and height of 4956/2073/1888mm, and a wheelbase of 2923mm. And continue the theater-style seating layout, the rear two rows of seats are reclined to provide 2391 liters of ample load space, the practicality is very high.
In terms of configuration, the official did not make additional explanations, which means that the new car configuration will continue the 2021 model, with 20-inch wheels as standard, and the high-end model is also equipped with 21 inches and 22 inches, and the whole series is equipped with 6 airbags, auxiliary driving systems (including lane departure warning, lane keeping assistance, road traffic sign recognition, active braking and cruise control, etc.), five driving modes, air suspension, central differential lock, wading induction system, segmented sunroof, leather seats, Heated seats and individual air-conditioning outlets in the rear.
In terms of power, the new car continues the powertrain of the 2021 models, of which the entry-level 300PS S model is equipped with a 2.0T four-cylinder engine, with a maximum power of 300 horsepower, a peak torque of 400 Nm, and the official acceleration time of 100 km/h is 7.3 seconds; the 360PS model is equipped with a 3.0L twin-turbo six-cylinder engine with a maximum power of 360 hp, a peak torque of 500 Nm, and an official acceleration time of 6.5 seconds per 100 km/h. The drivetrain is mated to an 8-speed manual transmission and is equipped with a full-time four-wheel drive system.
At present, the competitors of Land Rover Discovery 5 are mainly BMW X5, Mercedes-Benz GLE and Audi Q7, etc. Relatively speaking, the styling design of The Discovery 5 is more unique, with a powerful aura of million-level SUVs, and the interior design is also more simple and luxurious, more distinctive than BBA. Of course, the most critical thing is that the 2021 model has a maximum discount of nearly 100,000 yuan, which is undoubtedly the most tempting.
However, the disadvantages are also more obvious, that is, the reputation of the Land Rover brand is more general, and the problem of electronic failure has always existed, and the after-sales service system is not as perfect as BBA, and the retention rate is slightly inferior, which is also the reason why its sales cannot break through higher. Overall, if you have a budget of 700,000-800,000, would you consider Land Rover Discovery 5?