There have been so many serious things lately, and today I just want to talk to you about something lighthearted. Last time, Trojan Jun and Melon Friends shared a variety of little-known anecdotes about the three giants of the German automotive industry (missed melon friends can click here),
Today we continue to watch and understand the correct posture of this group of big guys "tearing each other apart".
BMW: In addition to building cars, it is a black Mercedes
As we all know, bmw and Mercedes-Benz in the automotive industry, McDonald's and Burger King in the catering industry, these two pairs have come all the way in love and killing each other for many years, providing each other with countless "black materials", and they are about to tear out the CP sense.
So much so that there is a saying in the anecdote: BMW, in addition to building a car, is a black Mercedes-Benz.
The most famous of these two blackmail history is probably a series of "air-to-air lines" triggered by Mercedes-Benz's "celebration" of BMW's 100th anniversary that year.
In March 2016, on the eve of BMW's 100th anniversary, its old man Mercedes-Benz carefully prepared a "thoughtful gift".
Mercedes-Benz posted a "congratulatory message" on its official website and Twitter, with the headline of a few big words: "Happy 100th Birthday!" ”
Let me give you a brief translation of ah-
Thanks to a hundred years of competition, those 30 years without you, is a bit boring. (Stallholder)
How boring it would be, without BMW partners wrestling all the way: the most innovative technology, the coolest design, the best customer satisfaction! And of course, there's sales, market share, profit... Therefore, here we come, congratulations to the old friend's 100th birthday!
Of course, we also have to do something to show: next week, the Mercedes-Benz Museum invites BMW's friends to visit for free! Here, BMW friends can learn about bmw's car history in the first 30 years of its birth!
Friends who drive BMW can park their car at the entrance of the museum for free! After a stroll of the first 50 BMW friends to arrive every day, the Mercedes-Benz Museum Restaurant will also provide a Mercedes-Benz specialty snack: sour dumplings!
Thanks for a hundred years of competition! Happy Birthday BMW!
You know, BMW was founded in 1916, and Mercedes-Benz is a full 30 years older than BMW.
On the occasion of BMW's 100th anniversary, this wave of Mercedes-Benz operations, in addition to indeed congratulating, has to be said to be a little indebted between the lines... Ha ha.
Of course, such an obvious air-to-air collision with porcelain, BMW of course did not sit idly by, but immediately counterattacked -
Thanks, old man.
30 years of Mercedes, the remaining 100 years are BMW's.
Yes, chasing us is really fun
In addition, this interesting aerial line that year, as well as watching the lively melon netizens made a picture:
Hahahahaha...
The magical CP was born.
Of course, it is not always Mercedes-Benz that takes the initiative to provoke a "war".
On May 5, 2019, Dieter Zetsche, chairman of Daimler and global president of Mercedes-Benz, celebrated his 66th birthday, and 17 days later, on May 22, Dieter Zetsche officially announced his resignation and a generation of legends came to an end.
Former CEO of Mercedes-Benz: Dieter Zetsche
On the day Dr. Zetsche retired from office, BMW posted a text and video on social media such as Facebook, Youtube, and others:
"Retirement means you can say goodbye to the past, and say hello to the future." Thanks for years of competition! When all goes well, enjoy pure driving fun! ”
Originally, there was nothing wrong with this paragraph, but it seemed that BMW had a lot of style,
However, when you click on the video below, the style of painting suddenly becomes wrong.
In the lyrical piano BGM, the actor's old man Zetsche finally ushered in the day of his retirement.
The employees applauded while competing to take photos with the old man.
The old man got into the Mercedes, waved with the crowd, and left the company.
However, after the driver leaves ...
"Finally, freedom."
The old man walked into his garage, opened the car door and drove out a BMW i8, in the roar of the car, driving away...
hehe. Even your CEO drives our cars in private.
BMW's advertising creativity really does not play according to the routine!
BMW also released this video on a domestic wave official micro on the same day, with the text: Mercedes-Benz life, BMW accompanied. (I seriously doubt it synced this video across official platforms around the world...) ）
Mercedes-Benz saw that not only was not unhappy, but also forwarded this Weibo, replying: BMW accompanied, Mercedes-Benz life.
ps, when looking for this screenshot, I searched for each other's names in the homepage of Mercedes-Benz BMW with a gossipy heart, and found that their interaction was really quite a lot.
ay.. Sure enough, as a melon-eating netizen in the comment area said,
Oh, this subtle cp sense, what's going on?
Audi: So can you two take me with you?
Every time BMW and Mercedes-Benz openly love each other and kill each other, there will be a kind of uneven sound on the Internet -
"Audi is crying in the bathroom."
"Ask Audi for psychological shadow area."
"Please give the four rings a chance to hit the soy sauce!!"
Even audi officials began to make self-deprecating voices:
Seems to make a lot of sense. Obviously it is a BBA three-person movie, doesn't Audi deserve to have a name?
Some good people on the Internet believe that BMW and Mercedes-Benz are reluctant to be with Audi from the Volkswagen Group, they are born with aristocratic pride, and mutual blackness has become a tacit understanding between the two.
In fact, there is no such thing as not taking Audi at all.
Audi and BMW had a fierce confrontation in California many years ago (although Audi touched the porcelain BMW first), starting with an open-air billboard in the Audi 2000, showing the new A4 sedan. The ad copy is:
"Playing chess? Forget it, I'd rather drive. ”
Audi's initial billboard
Then Audi suddenly remembered that there was a BMW store next door to the billboard, so he immediately changed the sign and wrote:
"It's time for you to go, BMW."
In the face of Audi's "touching porcelain", BMW immediately erected a larger billboard with higher performance sports models on it, and left a sentence:
"I'll give you an army."
After getting a response from BMW, Audi did not stop, directly set up a new billboard next door, put the home supercar R8 on it, with ridicule:
"Bring your own army."
After that, BMW did not move, but opened a fragmented thought in its own brochure:
"Where Audi is doing okay, BMW can do it to the extreme."
Audi and BMW's "beam" This is considered to be a knot. In 2006, Audi won the South African Car of the Year award, and BMW directly released the advertisement:
Congratulations to Audi for winning the South African Car of the Year in 2006.
——A blessing from the World Car of the Year in 2006
Audi saw that BMW still remembered the vendetta, came to the strength, and concocted the same way to counter BMW in its own advertisement:
Congratulations to BMW for winning the 2006 World Car of the Year.
— A blessing from the six-time 24 Hours of Le Mans
There is also a small episode in the middle, while the BMW Audi is shaking each other, the Japanese car Subaru also came to rub a wave of heat and sent a wave of advertising:
Congratulations to Audi BMW for winning the race.
- Winner of the 2006 Best Engine
Then again, nowadays, mutual blackness is already a marketing trend, this kind of "cynicism" can even be interpreted as a tacit understanding between brands, since each other can not completely overthrow each other, why not tear it up in a high-end atmospheric humor and not vulgar way?
Expect the big guys to tear each other more sweet, buy or not to buy another, popcorn and small oranges I have prepared.
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That way I have the motivation to keep writing. :)
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