Consumption is the main engine of economic growth, at this year's national two sessions, the government work report in the deployment of "firmly implement the strategy of expanding domestic demand" in the deployment of the work task, "promote consumption" in an important position.
"There are two major points to expand consumption, one is that residents have money in their hands", the "Government Work Report" pointed out that the mainland's per capita disposable income will increase by 8.1% in 2021, showing that residents' consumption capacity is sufficient; the key to the problem comes to the second point - where is everyone's willingness to consume? Combined with the background of Chinese consumers' pursuit of a more comfortable and enjoyable lifestyle at this stage, the answer to the travel market has become how car companies can meet people's increasing travel needs.
As a key part of supporting China's economic development, the automobile industry has found a major driving force for expanding domestic demand by finding the consumer demand in the travel market. According to the data of the Association of Passenger Vehicles, the sales volume of the mid-to-high-end MPV segment in 2021 increased by 12.7% year-on-year, and the growth rate was much higher than the overall passenger car market of 6.2%.
(Source: Multiplying Association, compiled by Wilson Think Tank)
Promoting consumption requires a high level of supply satisfaction
Looking closely at the MPV market, the polarization situation has become clear, low-end MPV models fell by 8.3% year-on-year, while the high-end MPV represented by Dongfeng Honda's new AliShen has a much large disk growth rate, which shows that the consumption upgrade of the travel market is constantly accelerating, and consumers are no longer satisfied with the basic attributes of the large space of the MPV, but pay more attention to the car experience and vehicle advanced sense. Under such prerequisites, the phrase "expanding domestic demand also depends on the supply side, and promoting consumption requires a high level of supply to meet" the phrase requires car companies to truly achieve "user-centric".
As Honda's development and layout of the high-end MPV market blockbuster, in 2012 came to the country, Ellison, soon relying on the product positioning of IKEA and leading technology, the best quality to become the leader of the high-end MPV market, by the end of 2021, the new Alexon to "pay tribute to the times" as the theme, the "era is worth treating" product concept once again passed to the majority of users, in order to pay tribute to everyone who walks with the times.
The new Accent has been re-upgraded with a dynamic matrix-through grille, stylish blacktails and 18-inch oversized aluminium wheels, which look more luxurious and atmospheric overall, while the interior texture is comprehensively enhanced, with a newly designed front dashboard that also offers white and red interiors, plus diamond-shaped quilting to make driving and riding more ceremonial. The sense of quality presented by the new Alexand has once again refreshed the standard of the mid-to-high-end MPV market, and also provided Chinese consumers with a more high-end hospitality feeling.
Actively expand domestic demand with supply-side structural reforms
During the two sessions, while emphasizing the expansion of domestic demand, the "Government Work Report" also clearly pointed out that it is necessary to "smooth the circulation of the national economy." There must be supply and naturally there must be demand, the two complement each other to be called a cycle, that is to say, in the past the new normal of economic development was mainly manifested in the supply side, and now it is manifested on both the supply and demand sides, the supply-side structural reform is the means, and the purpose is to meet the escalating consumption needs of the vast number of people.
The opening of the three-child policy has made the concept of tyre travel popular again, and the new Alishen has an ultra-low platform, a first-class second-row aviation seat, flexible and changeable space, and a pioneering scientific and technological configuration, the upgraded Honda CONNECT 3.0 intelligent guidance interconnection system, wireless charging (a total of 10 charging interfaces for the whole car), kick-type induction tailgate, etc. are not absent, which greatly improves the convenience and riding comfort of family cars.
Recently, because of the rise in international crude oil prices, domestic oil prices have also soared, and No. 92 gasoline has broken through the 8 yuan mark, which invisibly increases the anxiety of many car owners about oil prices. However, as the owner of TheRis, you do not have to worry about this at all, the new i-MMD hybrid system equipped with the new Alexand has three driving modes of pure electricity, hybrid and direct engine connection, so that the driving process is brisk and smooth, and the comprehensive fuel consumption of the new Alexand is only 6.17L (WLTC test standard), the fuel consumption economy is obvious, which greatly alleviates the user's "oil price anxiety" while reducing the cost of the user's car. In addition, the Honda SENSING safety supersensitive system remains, and the excellent driver assistance system escorts the user's every trip.
Now in the high-end MPV market also appeared a lot of new models for home users, plus there are originally a lot of old models for the business market, in many models, AliShen can still maintain a leading position, can not do without its consistent adherence to the yishang IKEA product positioning, which makes it in the MPV market has a different advantage from other models, the new car in the sense of style and toughness at the same time, riding value and practicality are taken into account, further increasing the competitiveness of the new Ai Li shen.
Conclusion:
Supply-side structural reform is a main line of economic development in the mainland in recent years, smoothing the national economic cycle, and supply and demand adaptation is the premise. As the new Alexand said at the press conference, "behind a new car is an era of change, an industrial innovation, a family dream, a person's growth", Alexand has always been at the forefront of innovation, insisting on providing chinese consumers with more high-end hospitality, just like its slogan "the times are worth treating", Alexandre entertains every strivers who walk with the times.