Hollywood can't make up such a magical plot.
When Hengchi debuted, it can be said that tens of millions of people are sought after, confidently shouting out "Nine Sons of Dragon Life", "Oriental Lions Are Proud of the Crowd", and engaging in battles such as "a thousand media to see Hengchi".
What's even crazier is that Hengchi has not yet sold a car, and the stock market value once reached 700 billion Hong Kong dollars, surpassing byd BYD, the leader of new energy, and many car companies are even more dumbfounded.
No one expected that Hengchi, who was at the peak at the beginning, fell to the altar in less than a year! With the thunderstorm of the parent company Evergrande Group, Hengchi's market value plummeted, falling to today's HK$33.5 billion, which was enough to evaporate 95.2%!
As far as the reaction of the capital market and various public opinion points of view are concerned, the current Hengchi seems to live in the ICU, and it may only be lingering at the moment.
On August 10, 2020, Evergrande Group issued an announcement that it was "contacting several potential independent third-party investors to discuss the sale of some of the Company's assets", of which "some assets" included Evergrande Automobile.
Later, with the suspension of Evergrande Automobile's IPO, this released a signal to the outside world, and Xu Jia's dream of printing cars may end.
However, around 2022, Hengchi made a series of big moves, and the stock price rose slightly. Just like a netizen sighed, I didn't expect hengchi's life to be very hard, and now I can actually run and jump.
On October 11, 2021, Evergrande Automobile Strategic Partner Conference was held at the Tianjin production base, and Liu Yongzhuo, president of Evergrande Automobile, said at the scene that the company has launched a three-month battle to ensure that Hengchi's first car will roll off the production line in Tianjin early next year, the first mass production car will be Hengchi 5, and the Tianjin base has been transformed into a first-class industrial 4.0 high-end intelligent factory in China.
On November 9, 2021, Evergrande Automobile Hengchi 5 LX appeared in the ministry of industry and information technology new car declaration catalog, the product models are HDE6470BEVA1F and HDE6470BEVA0F. In the eyes of industry insiders, this means that Hengchi has taken another important step towards public sales.
On January 12, 2022, Evergrande announced that the first car of Hengchi 5 has officially rolled off the production line, 12 days earlier than the original time. People close to Hengchi Automobile said that this means that Hengchi has entered the countdown stage of mass production.
Some people say that Xu Jiayin is a gambler, he gambled to win the golden decade of real estate booming, and made Evergrande the first chair in the real estate industry. And now, he has promised not to take land for 10 years, all in the vow of new energy vehicles, and bet the chips on new energy vehicles.
It can be understood that Boss Xu's choice, in the context of the era of "housing and not speculation", the real estate industry has entered the "black iron era", and the day when everyone can bend down to pick up gold has long become a thing of the past.
Last year, the sales of new energy passenger cars soared by 169.1%, retail sales reached 2.989 million units, and the penetration rate was a record 13.77%, and in February 2022, the penetration rate has reached 22%!
China's new energy vehicle market is in full swing, the future annual output value or trillion yuan, compared with the gradually shrinking real estate industry in the next decade, Boss Xu can see very clearly.
In particular, I saw the aito M5 newly released by Huawei and Xiaokang, the online order broke 8000 in 7 days, some stores said that 18 units were sold a day, and the pickup time of the low-end version was estimated in March. The top pick-up time cannot be determined, at least two more months.
Coupled with the ideals among the new forces, Xiaopeng, Weilai, Nezha and other days are getting better and better, these have stimulated Hengchi and Boss Xu, who want to wash away the shame of the present, and they must make some famous names on new energy vehicles, and there is no better way than this.
Admittedly, it is still the same topic that we have always talked about, building a car and selling a house are not comparable, it is a capital-heavy game, and it needs to be friends with time. To put it bluntly, it is a slow stew, and it is possible to keep it in the end and throw tens of billions of dollars into it without hearing the sound.
So, Hengchi, who has a lot of fate and is full of legends, is it a desperate fight at the moment? Or is it a return to the light in some people's eyes? Before the market sales came out, everything was still unknown.
However, in line with the fact that confidence is more important than gold, in addition to whether the product is competitive, there is also a point of importance in front of Hengchi, that is, how to recover consumers' lost confidence in Evergrande Real Estate. As a netizen said on social media, as long as Boss Xu can guarantee the delivery of Evergrande's existing residences on time and on time, we may consider it when changing cars.
After smashing nearly 50 billion cars and betting on the entire second half, Hengchi was destined to only succeed and not fail. What does its future hold? Perhaps, only time can give us the answer.