Recently, the China Association of Automobile Manufacturers officially released the sales of car companies in February and the sales data of various market segments, February includes the traditional Chinese Spring Festival, the time is from January 28 to February 10, there are more than 10 days of time in the sales stagnation period, so the overall sales must not be as dazzling as other months. However, judging from the sales data of luxury cars in February, although the overall performance is not as good as in other months, the hot models are still several of the best-selling models under the BBA.
BMW 3 Series
February sales: 10,185 units
1.2% year-on-year decline
In the monthly sales list of luxury cars, the BMW 3 Series topped the championship with a record of 10,185 units, although it fell by 1.2% in the same period last year, but it is also a normal sales fluctuation, so it is not surprising. Although it is not crazy to say that the sales volume in February exceeded 10,000, its cumulative sales in January and February were 34,581 vehicles, ranking second in the total sales list, which is enough to make ordinary 100,000 class cars envious, not to mention that the BMW 3 Series is a luxury car with a price range of 300,000 yuan.
Audi A4L
February sales: 9,460 units
Year-over-year increase of 7.0%
According to data released by the Association of Passenger Vehicles, the Audi A4L sold 9,460 units in February, an increase of 7.0% year-on-year, and sales are second only to the BMW 3 Series. Its cumulative sales from January to February were 26,299 units, down 7.9% year-on-year. This shows that the performance of the Audi A4L in February is against the trend, and consumer recognition of it has increased a lot in February. In fact, audi A4L has good advantages, such as high cost performance than the same level, quality reputation is not bad, and the control experience has a better experience than the opponent C level, so the Sales of Audi A4L in February is worthy of the name.
Mercedes E-Class
February sales: 9,378 units
Year-over-year increase of 10.2%
If you can't see the consumption upgrade from the BMW 3 Series and Audi A4L, then the growth trend of the Mercedes-Benz E-Class can prove the "consumption upgrade", which sold 9,378 units in February as a luxury medium and large sedan priced at 400,000-600,000, an increase of 10.2% year-on-year, an increase of more than 2 digits. Does this mean that rich people are getting richer? Or is China's consumption upgrading underway? In any case, the medium and large luxury cars that can highlight the luxury aura, the Mercedes-Benz E-Class deserves it.
BMW 5 Series
February sales: 9,352 units
1.7% year-on-year decline
From the February sales ranking, the BMW 5 Series is only in the fourth place, and its February sales volume is 9352 units, which is 26 fewer than the Mercedes-Benz E-Class, and the difference between the two is not very big. But let's take a look at its cumulative sales in January and February, its total sales volume is 35444 vehicles, the total sales volume ranks first in the list, its sales are far ahead of the rival Mercedes-Benz E-class 30398 vehicles, the sales distance of two months is 5000 vehicles, this is the BMW 5 Series worth saying, frankly, for the rich, BMW 5 Series is a strong opponent that is not lost to the Mercedes-Benz E-class.
Audi A6L
February sales: 8,163 units
Down 28% year-on-year
From the sales list, it was found that in fact, the Audi A6L was not abandoned by consumers, although it ranked fifth in the monthly list, with monthly sales of 8163 vehicles, which was not particularly different from the competitive BMW 5 Series. Therefore, from the comparison of sales data, Audi A6L is still the strength of luxury brands. Its cumulative sales in January and February were 21,220 vehicles, down 32.2% year-on-year, but from the perspective of development trends, Audi A6L seems to be in a state of decline, and whether future sales can be super rivals Mercedes-Benz E-Class and BMW 5 Series, which requires the Audi brand to come up with a plan.
In sixth place is the Mercedes-Benz C-Class, which sold 5,298 units in February; seventh is the Volvo S90, which sold 1,666 units in February; eighth is the Hongqi H9, which sold 1,482 units in February, and the ninth is the Cadillac CT6, which sold 1,123 units in February.
It is not difficult to find that before the TOP6, that is, the BBA luxury car before the Mercedes-Benz C-class and the second-tier luxury brand after the TOP6 formed a cliff-like decline, and the sales contrast was extremely obvious. Although February sales are not particularly eye-catching for each company, compared with the data of the same month, BBA's Sales in February this year are not bad.
Therefore, the BBA has formed a substantial monopoly on the "luxury market" in the domestic market, believe it or not, from the current sales data, whether it is a second-tier luxury brand, or a domestic luxury brand, there is no strong competitiveness in the luxury camp to compete with the BBA.