Locomotive turner, decompression quicksand pen bag, gacha eraser... Physical cultural and creative stationery stores and the endless fancy stationery and blind boxes of stationery at the upper level of the network have become the "favorite" of many children. Ordinary stationery is equipped with novel functions, which blurs the boundaries between stationery and toys, and the price jumps to a higher level. Educators and market supervision departments remind that we should be vigilant against the impact of toy stationery on the attention and safety of young children, and advocate the use of simple and simple stationery.
The price becomes higher as soon as the style is fancy
Compared with traditional stationery, in many offline grocery stationery cultural and creative stores, "toy stationery" often occupies a wider range of shelves, firmly attracting the attention of children.
In an internet celebrity cultural and creative store in the Chongwenmen business district, several large boxes of "shaking pens" are lined up. They are actually all black neutral pens, but the cap is soft and narrow, and the tail end is also embellished with soybeans, daisies and other shapes, which makes people can't help but shake gently in their hands. In another chain of cultural and creative stores, the cap of a "pressure reduction pen" is made into a bread shape, the shape is realistic, and there is an impulse to "pinch" at a glance.
"Daddy, I want this," a seven- or eight-year-old boy walked up to the shelf and reached for a box of "gacha erasers." The reporter saw that this eraser packaging was made into a small gacha machine style, and there were 10 colorful, Ultraman pattern erasers in the upper container, each of which was only the size of a fingernail. "It's so small, I can't pinch it." The parents on the side were very helpless, but the child requested, or bought a box. "When you buy a toy, you definitely can't use it when you study."
While becoming "fun", the price of fancy stationery has also risen. Taking the neutral pen as an example, an ordinary water pen is sold for only two or three yuan, and the "shaking pen" and "pressure reduction pen" are sold for about 8 yuan. A "slide pen" that requires a battery to be installed and can be projected on paper, and the price jumps to more than 30 yuan.
In addition to the "toy stationery" that attracts children with its appearance, the "blind box" stationery with the nature of the lottery is even more popular. In almost all stationery cultural and creative stores, the most eye-catching and core positions are left for blind boxes and blind bags, and the styles, scales, and types can be described as dazzling.
A variety of blind boxes and blind bags
"Don't buy it, you can't use it." "Why can't you use it, isn't it all stationery?" In the face of her mother's obstruction, a girl is still "lingering" in front of the shelves, looking at a pile of blind bags of stationery. Finally, a blind bag wrapped in a pink cartoon rabbit is selected, and the left pinch is pinched and the right is pinched to judge the "texture" of the contents.
"Our rabbit sells very well, little girls like it, what can be seen on the back." According to the tips of the clerk, the reporter learned that this blind bag contains 4 products such as wireless adhesive books, granular stickers, embroidery stickers, acrylic pendants, etc., and the price is 29.9 yuan. "It can be used in the book, and it is not much bigger, and it cannot be written." The girl's mother squeezed the blind bag, which looked like a snack package, and measured that the book inside was only a dozen centimeters in size. If compared with ordinary goods, the total value will not exceed 10 yuan.
Online stationery is full of creative sales
If you look at the online shopping platform, the variety of "toy stationery" is more abundant, and it seems "creative" and staggering.
For example, a zipped canvas stationery box is evenly lined with LEGO-like dot bumps on the surface, and each stationery box comes with 80 colored pixel squares and drawings. Children can press pixel squares on the surface of the stationery box, spell out the corresponding patterns, or create their own. This "Smart Puzzle Stationery Box" costs about 100 yuan, with "every day can change a new bag" as the selling point, claiming that it can make children fall in love with creation, learn to share and gain more friends, and help patience and perseverance to develop...
There is also a ball maze ruler, which adds a layer of three-dimensional "maze" to the colored ruler surface, and also places a small steel ball. Tilt the ruler slightly left and right to control the small steel ball to "walk" the maze. The product declares that the toy ruler "can relax appropriately when the brain is confused and stressed, so as to make the mind more flexible." ”
As a popular product of Internet celebrities, "Optimus Prime who can write" is to add the function of "pen" on the basis of Transformers, and even three short replacement refills are hidden in the supporting "shield", which is full of immersion.
"Bought it for his little nephew as a school start-up gift, he likes it" "My daughter's stationery box is famous in the class, saying that the children like it and compete to play"... Many stores show that the monthly sales of related creative stationery exceed 1,000 pieces, and judging from the reviews, almost all of them are bought for children. There are also sellers who expressed concern, "the quality is very good, that is, they are worried that the children will secretly play with the stationery box in class" "Originally, they wanted to motivate the children to study seriously, but they were distracted and a little regretful." ”
The school's parents recognize plain stationery
The reporter learned that many schools in Beijing will put forward requirements for stationery that needs to be prepared when children have just entered school or the new semester of the lower grades begins. The detailed list of purchases and reference brands will also be listed, and the key word in it is "simple and simple", which clearly shows the attitude of the education department in this regard.
"Classrooms do not allow the use of intricate, brightly colored stationery. Pen bags must try to choose solid colors, do not have anime patterns, flash decorations, etc. ..." Mr. Deng, whose daughter has been promoted to the second grade, said that when he first went to primary school, he bought the required stationery directly for his daughter from the physical stationery store and online in accordance with the requirements of the school. At that time, the children did not visit the cultural and creative grocery store in the mall much, and they could not see the novel stationery, which was still good to "send off". But after going to school for a while, she offered to buy erasers in the shape of animals and desserts," I guess I saw from my classmates, prompting her. ”
Gacha eraser
"The book specifies how many grids per row, the pencil should be 2H model, the ruler should be 15 to 20 centimeters, one side should be flat, and the other side should have a slope." Zhang Li, whose daughter enrolled in school last year, still remembers the relevant requirements in the stationery list. "The teacher specifically emphasized that pencils can buy 'plain rods' without patterns, and there should be no eraser heads on them. Buy white erasers, not colored and scented. ”
When shopping for stationery, Zhang Li never brought her daughter with her, "What she wants is definitely different from what the teacher asks for." "Last semester, she found more than once a small rubber head with a fragrant smell in her pen bag, a small pencil head with a pattern, and so on, and her daughter said she picked it up from the ground." Can see is like, sometimes we eat in the mall, see the senior children running to the stationery store, all buy flash pen ah ben, and stationery blind box, such a fancy thing which child can resist it? ”
In Zhang Li's view, playing is the nature of children, and in the age of poor self-control, teachers and parents do need more restraint. "Before, I put on a pair of shoes that would glow for the child, and the next day the teacher called to let me wear them. She said that she would step on the light during class, which attracted other students to look at it. If stationery is too much fun, it will certainly be easy to get distracted in class. ”
point of view
Pay attention to your child's underlying stress and anxiety
"If we find that a child brings toy stationery or toy-like things to school, we will communicate with parents in a timely manner." Wang Na, a primary school homeroom teacher and Chinese teacher, believes that children in the lower grades should try to use stationery with a simple appearance and a single function, so as not to always want to "fiddle" during class and affect concentration.
Even if it is only used at home to "taste the early", Wang Na suggested that parents should also do a good job of stationery. "Products such as blind box lottery, which stimulate children to want to buy repeatedly, may stimulate gambling psychology."
Last year's "June 1st" International Children's Day, the China Consumer Association issued a consumer reminder that parents should be cautious about buying "toy stationery" with unique shapes and decorations, which often bring the risk of accidental swallowing and suffocation to children. It is also necessary to avoid the use of bright color, scented stationery, which contain certain additives and plasticizers, and long-term use may adversely affect the child's physical development. On the same day, the State Administration of Market Supervision also issued a number of consumer tips for children's products, specifically mentioning "children's blind boxes". Due to the particularity of blind box packaging, consumers and producers are "information asymmetrical", coupled with the blind box is divided into ordinary version and hidden version, which may cause children to compare psychology, and it is easy to "addictive" to buy and use such products.
According to the observation of Zong Chunshan, an expert in child psychology, many stationery has shown a high trend of toys, developing to popularity and fashion, and practical functions have taken a back seat. He believes that it is understandable that children like fun things, but if they are too invested in toy stationery, they should consider whether to transfer some of the pressure and anxiety in life and learning through toys and stationery. "In our time, when we went to junior high school, we could still play wrestling triangles, bouncing glass balls, and so on. Today's children go to school, except for mobile games, there are almost no other suitable toys and games. ”
In addition to care and restrictions, Zong Chunshan suggested that parents should give their children more companionship. "If your child is keen to buy toy stationery, blind box and bag stationery, you can further discuss with your child, what are the inner feelings brought to you by these things?" Is there something to replace? Enhance family-child interaction and fill the corresponding gaps in children's spirits. ”