laitimes

SAIC Volkswagen New Weiran Competitiveness Analysis: Increased allocation and price reduction are sincere In the face of multi-party resistance

SAIC Volkswagen New Weiran Competitiveness Analysis: Increased allocation and price reduction are sincere In the face of multi-party resistance

Priced at 286,800 to 399,800 yuan, SAIC Volkswagen's new Weiran was officially listed on March 13; as Volkswagen's first domestic high-end MPV in the Chinese market, Weiran's performance is very general although it wears a Volkswagen halo; in 2021, Weiran's total traffic insurance is only 16,912 vehicles, which is equivalent to the monthly sales of Buick GL8. At the same time, the listing of GAC Toyota Xena also made New Weiran feel that its share was further encroached upon. In the face of more intense market competitiveness, SAIC Volkswagen will certainly not choose to sit still, so the new Weiran is listed.

SAIC Volkswagen New Weiran Competitiveness Analysis: Increased allocation and price reduction are sincere In the face of multi-party resistance

Because it is a small revamped model, the new Weiran is not much different from the old model in appearance, and the interior has been upgraded and optimized to emphasize the sense of technology. Although it is a small change, it can really have a lot of freshness. In terms of power system, the combination of 2.0T engine + 7-speed wet dual-clutch transmission has not changed, and the 6-speed automatic or 8-speed automatic used in volkswagen brand models in the American market has still not appeared, which is also reasonable, because the 8AT transmission needs to be purchased from Aisin, and the 7-speed wet dual-clutch transmission is produced by Volkswagen itself in China, and the cost is of course more advantageous.

SAIC Volkswagen New Weiran Competitiveness Analysis: Increased allocation and price reduction are sincere In the face of multi-party resistance

For This power combination of Weiran, kitten has always believed that it is not the best choice, and the shortcomings of the dual-clutch transmission are reliability and smoothness, which is exactly what MPV consumers resist. At the same time, the Volkswagen 2.0T engine has recently been repeatedly complained by consumers due to particle trap problems, although SAIC Volkswagen is slightly better than FAW-Volkswagen, but Tiguan L also has many similar complaints, Weiran uses the same power system as Tiguan L.

SAIC Volkswagen New Weiran Competitiveness Analysis: Increased allocation and price reduction are sincere In the face of multi-party resistance

It is really difficult to upgrade the power system of the small modification of Weiran, it is relatively easy to achieve the price reduction and increase, and the old Weiran has already had discounts in the market before. The official price of 286,800 yuan 330TSI business version is the entry-level model of the new Weiran, compared to the old model of the same price, it has improved in configuration, knee airbags, lane departure warning system, lane keeping auxiliary system, active braking, fixed speed cruise, voice recognition control system, etc., are newly added configurations, and can also be equipped with adaptive cruise; configuration improvement is indeed more obvious. At the same time, the new Visran is also equipped with a head airbag, front and rear radar, automatic parking, panoramic sunroof, keyless start, keyless entry, full LCD dashboard, second row of seat electric adjustment, LED headlights, steering assist lights, exterior mirror electric adjustment/heating, automatic partition air conditioning, rain induction wipers, etc.; in terms of entry-level model configuration level, Weiran is higher than Toyota Syna, Buick GL8.

SAIC Volkswagen New Weiran Competitiveness Analysis: Increased allocation and price reduction are sincere In the face of multi-party resistance

The official price of 306,800 yuan 330TSI deluxe version is 20,000 yuan higher than the business version, the configuration has more reversing images, full speed adaptive cruise, double-sided electric doors, electric induction trunk with memory function, electric adjustment /heating of the front seats, interior environmental atmosphere lights, etc. In terms of cost performance, it is significantly higher than the business version, which is the model recommended by kittens. Compared with the old deluxe version, it not only has a price threshold of 10,000 yuan lower, but also has more knee airbags, lane departure warning system, lane keeping assist system, active braking, adaptive cruise, induction trunk and other configurations, and the cost performance improvement is very obvious. The official price of 321,800 yuan 380TSI Zunchi Edition is 15,000 yuan higher than the 330TSI Deluxe Edition, the main change is the power output increase, the maximum power increased from 137kw to 162kw, and the maximum torque increased from 320Nm to 350Nm.

SAIC Volkswagen New Weiran Competitiveness Analysis: Increased allocation and price reduction are sincere In the face of multi-party resistance

The official price of 359,800 yuan 380TSI Premium Edition is 38,000 yuan higher than the 380TSI Zunchi Edition, and the configuration is more parallel auxiliary, rear side airbags, second row seat heating/ventilation/massage, adaptive near and far light headlights, steering headlights, rearview mirror memory, rear side window manual sun blinds, etc.; as an MPV positioned for official use, the sunshade is not standard, which is a bit confusing, because the beggar version of the kitten's version of Sharon is all standard rear sunshades.

SAIC Volkswagen New Weiran Competitiveness Analysis: Increased allocation and price reduction are sincere In the face of multi-party resistance

The official price of 399,800 yuan 380TSI flagship version is 40,000 yuan higher than the 380TSI premium version, and the configuration has more 360-degree panoramic images, Harman/Kardon Harman,000 Harman/Kardon Harman, exterior mirror reversing automatic downsup/automatic anti-glare/electric folding, etc. Its cost performance is more general.

Kitten Heart Blue View:

A variety of models are equipped without price increases, which can indeed see the sincerity of the new Weiran, and its increased configuration is still a more practical safety configuration, but for consumers, whether to finally start Weiran still has to go through a lot of entanglement. For private consumers, if it is a budget of 300,000 yuan, it also has Honda Odyssey optional, 299,800 yuan Odyssey Rui YaoXiang edition although slightly lower in configuration, but it has more advantages in terms of cost of use, hybrid system is more fuel-efficient and smoother than Weiran's TSI+DSG. If it is a business user, buick GL8 ES does have a price of tens of thousands of yuan higher, but because the brand image is better, many customers are willing to spend more money, and because the GL8 retention rate is higher, when selling cars, it will be higher than the price of Weiran. At the same time, the Buick GL8 also has a lower price GL8 land business class model, which can meet the needs of users who pay attention to cost performance.

Looking forward to the future market trend of the new Weiran, Kitten believes that its competitiveness has indeed improved compared to the old model, but because the power system has not been upgraded, it is still difficult for it to impress official users, and for private users, they have Honda Odyssey, Toyota Saina optional, Toyota Xena's starting price is 309,800 yuan, which is not outrageous, if the use cost advantage is calculated, its competitiveness is greater; when Sai Na can pick up the car at the original price, the market pressure faced by New Weiran is greater; more importantly, FAW Toyota will also launch Xena sister models.

It is undeniable that with the current official pricing, Volkswagen New Weiran is indeed not competitive, but if the dealer can give a cash discount of 40,000 to 50,000 yuan, Kitten believes that its monthly sales of more than 3,000 vehicles can be expected, and has the strength to rank among the first camp in the high-end MPV market.

Read on