You also spend 300,000 yuan to buy a "van"? Buy MPV should buy this!

Under the leadership of SAIC Volkswagen New Weiran, the domestic MPV market is about to change?

Author: Nan Ge

Although the world's first MPV has been born for 30 years, because the significance of the birth of the MPV model is to meet the needs of people and goods, the product attribute is a complete "tool car", so the design and driving experience of most of the MPV models on the market are not valued, and they have long played an irrelevant role in the automotive market.

With the passage of time, the current Chinese family has undergone structural changes, the car scene of family travel has become more extensive, and travel comfort has become a major demand for family cars, so the MPV, which is famous for comfort, has begun to be favored and has become a candidate model for thousands of families.

At the same time, consumers' demands for MPV models are not as simple as "carrying people", and the body modeling and driving control experience that were not valued in the past have now become the key factors affecting the majority of consumers to choose MPV.

That is to say, the current Chinese family needs a more comprehensive MPV, and the future MPV market will also be the world of "all-round" players, and only by achieving all aspects can it become a benchmark model in the new era.

Based on this, SAIC Volkswagen, as one of the car companies that understand the Chinese market the most, in order to meet the needs of consumers in the new era, took the lead in launching an epoch-making MPV model of "good-looking, easy to open, easy to sit" - New Weiran, which will lead the MPV market to update and iterate with excellent product power.

Move the Executive Lounge

On March 13, SAIC Volkswagen new Weiran new listing, the core of the evolution of the new car lies in the interior part, the details of the cabin design and functionality have ushered in a significant change, the official guidance price of 286,800-399,800 yuan, the whole series launched a total of 5 configuration versions.

In order to enhance the sense of technology in the cockpit, the new Weiran replaced the 12-inch suspension central control screen tilted towards the driver, the air conditioning control function was integrated in the touchpad area below the central control screen, and the gear shift mechanism was also replaced by the electronic shift of the same Porsche 911, which in addition to creating a sense of technology, it was also able to hollow out the underside of the central saddle to further enhance the storage space of the cockpit.

At the same time, in order to create a luxurious interior atmosphere, the door lining and seats are wrapped in a large area of diamond checkered leather, and under the blessing of dark wood grain interior panels and dynamic atmosphere lights, the new Weiran sense of luxury is born.

In terms of riding, this is the top priority of the new Virun as an MPV model. First of all, considering that there is an uninterrupted multi-vehicle situation in the MPV model, the driver's seat of the new Weiran is equipped with a seat memory function in addition to supporting the 12-way electric adjustment function, which can conveniently and meet the demands of multi-user vehicles.

The second row of independent seats is very functional, whether it is independent bilateral armrests, adjustable angled aviation headrests, leather punched materials, or electric backrest adjustment, electric leg rest, 3-speed adjustable seat heating/ventilation, 3×3 mode jump seat massage and other luxurious features are all available.

It is worth mentioning that the adjustment angle of the new Weiran electric leg rest has been upgraded again, and it has been able to adjust to the horizontal position. When the seat backrest is adjusted to the maximum recline angle and the electric leg rest is fully raised, the second row of seats is equivalent to a small massage bed.

Thanks to the wind resistance coefficient as low as 0.307cd and the use of more than 60 sound insulation materials throughout the vehicle, new Weiran has effectively improved the effect of sound insulation and noise reduction, making the quietness of the interior of the carriage reach the highest level in the industry, providing passengers with a more excellent NVH performance in the car environment.

In addition, in order to improve the convenience of the rear passengers to get on and off the bus, the new Weiran is equipped with a double-sided electric sliding door, passengers only need to gently pull the door handle, the door will slowly open.

Based on the largest body size in the same class, Volkswagen New Weiran not only brings enough ample riding space for passengers, but also reserves more than 50 humanized storage spaces inside the carriage. The trunk volume can reach 436L even when the third row of seats is raised, while the maximum volume of the trunk can be expanded to 2100L when the second and third row seats are folded forward, and the power tailgate can be activated/closed with foot sensing.

Coupled with the fact that a total of 10 USB interfaces are provided in the car, as well as the wireless charging function of the front mobile phone, every passenger in the car does not need to worry about storage and electronic equipment replenishment, and SAIC Volkswagen New Weiran can be described as a mobile executive lounge.

Say goodbye to the "van"

If providing passengers with a comfortable seating space is the basic quality of an MPV, then SAIC Volkswagen's new Weiran, as a "good-looking" MPV model, will inevitably be more distinctive than conventional MPV.

Specifically, the new Weiran has evolved two major advantages based on the streamlined shape, and at the same time cleverly avoids the pain points that have been plagued by the birth of the MPV model.

The first is the wind resistance coefficient mentioned above, and the streamlined new Weiran reduces the wind resistance coefficient to the lowest level in the industry, which effectively suppresses wind noise and improves the precision of the carriage at the same time, but also further improves the fuel saving efficiency of the vehicle.

The second is that the body proportion of SAIC Volkswagen's new Weiran is different from the traditional MPV model, using a long front and wide body ratio that is closer to the conventional passenger car, coupled with the streamlined body design method, so that there is no trace of the shadow of the "van" on the side of the body, getting rid of the pain point that the traditional MPV model has been jokingly called "van" for many years.

Especially with the blessing of the 20-inch oversized star-shaped wheels and double waistline design, the new Weiran shows a very rare dynamic of the MPV model, whether it is the appearance or the aura are firmly grasped.

In addition, the new Weiran uses the most popular design language in the domestic automobile market, in the full chrome T-shaped integrated grille and all-weather intelligent LED headlights, the front part of the car presents a sense of domineering without anger.

And when the line of sight comes to the rear part of the car, iq Light lighting system for the new Weiran in the appearance of the design of the good sense of technology, when the crystal diamond flow color LED steering taillight is turned on, and when the welcome light and shadow carpet is projected on the ground, even if you have not yet entered the car, you can already feel the sense of honor brought by the new Weiran.

The driver is no longer the "driver"

The reason why the new Weiran is called the benchmark of the new generation of MPV models is actually because it takes into account the travel experience of the family user "driving" and "riding", the often criticized steering feel of the MPV model has been well improved on the new Weiran, and the center console design of the surround type also gives the driver a psychological hint that this is a high-end car.

As mentioned earlier, MPV models have strong tool attributes since their birth, so the driver's driving experience has been ignored by most MPV models, and a good driving experience is also different from the traditional MPV models.

In the power section, the new Virun continues to provide two power versions of 330TSI and 380TSI, of which the 330TSI version focuses on fuel economy, the maximum output power is 186 horsepower, the peak torque is 320 Nm, and the fuel consumption under comprehensive conditions is only 7.76L/100KM;

The 380TSI version has a maximum output of 220 hp and a peak torque of 350 Nm. For a hunk with a car longer than 5 meters, such fuel economy has reached the level of ceiling level.

In order to ensure the dynamic riding comfort inside the carriage, the new Weiran is also equipped with a rear multi-swing arm independent suspension, and has been targeted for the particularity of the domestic road surface, which can thoroughly filter the small bumps on the road surface.

In addition, based on the MQB-EVO digital intelligent architecture, the new Weiran is also equipped with L2 level automatic driving assistance technology in line with China's road conditions, which reduces the pressure on the driver to control the car whether it is driving at high speed or when walking around the streets. At the same time, the high-frame body structure provides passengers with five-star + safety protection, making each journey more secure.

It can be seen that the MPV of New Weiran, which has achieved a perfect balance between "driving" and "riding" as much as possible, is undoubtedly the MPV masterpiece of Yishang and IKEA.

Write at the end

In summary, it is not difficult for us to feel the product characteristics of SAIC Volkswagen's new Weiran "good-looking, easy to open, easy to sit". New Weiran is using its comprehensive product strength to explain one thing to everyone: MPV is not an absolutely suitable tool car that is not suitable for driving, and it is possible to tear off the label of "van" from now on.

If you are already a user of MPV models, I believe you can more fully feel how hard-won an MPV that is "good-looking, easy to drive, and easy to sit" is. This not only needs to be explored through market research, but also pays more attention to the comprehensive trade-offs in product development. Especially after this revamp, the new Weiran has carried out a series of configuration upgrades under the premise of keeping the price range unchanged, and improved the shortcomings of the old models, in fact, it is not difficult for us to see the high degree of importance that SAIC Volkswagen attaches to the domestic MPV market.

In the future, I believe that the competitiveness of SAIC Volkswagen's new Weiran will also be enhanced, and a bloody road will be killed in the MPV market.

Today's topic

The new era MPV will choose the new Weiran of the public!

Feel free to leave a message in the comment area