On March 12, Changan Lincoln's first car, the Lincoln Z, was officially launched. A total of seven models will be available in seven configurations, priced at CNY 252,800 to CNY 340,800.
From the overall design, Lincoln Z should be said to have many highlights.
In particular, the same model as the upcoming new generation of Ford Mondeo is also one of the biggest selling points of the Lincoln Z.
In terms of price, it is also cheaper than the previously announced pre-price.
Car Review noted that in the report on the listing of lincoln Z new cars, some media views are that Lincoln Z should reshuffle the domestic luxury mid-level car market.
Even, more media believe that the Lincoln Z will challenge the Mercedes-Benz C-Class, BMW 3 Series and other Similar German luxury cars.
First, the conclusion: not optimistic about Lincoln Z.
Of course, the car review here does not deny the competitiveness of Lincoln Z's products.
Although it entered the domestic market relatively late, as far as the American luxury Lincoln automobile brand is concerned, through the localization of Changan Automobile, the increase in sales volume is still relatively obvious.
And Lincoln Z's combined performance in luxury, technology and power is also not bad.
But we can't ignore that in the domestic entry-level luxury car market, the German BBA big three with Mercedes-Benz C-Class, BMW 3 Series and Audi A4L, has firmly occupied the vast majority of market share.
In terms of sales in the domestic luxury car market in February, bmw 3 series sold 10,185 units, Audi A4L and Mercedes-Benz C-class sales of 9460 units and 5298 units, respectively.
In the first two months of this year, the BMW 3 Series sold 34,581 units, and the Audi A4L also reached 26,299 units.
Although Mercedes-Benz C-Class sales were slightly worse, only 15,571 units were sold.
However, after looking at the sales results of Mercedes-Benz E-Class 30398 vehicles, the reason why Mercedes-Benz C-class sales are relatively low can roughly guess that it is a chip problem.
As for other medium-sized models, such as the Cadillac CT5, Cadillac CT4 and Volvo S60, sales can only be said to be very average, or even miserable.
For the Lincoln Z, which is also a second-tier luxury, why challenge Mercedes-Benz C and BMW 3?
Could it be that Lincoln's brand influence in China is higher than that of Cadillac and Volvo?
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