Whether you have traveled to Japan, or often watch Japanese anime and television dramas, or even run to a parking lot in Japan to look down and observe, you will find a detail, most of the Japanese cars are not equipped with a sunroof. However, in contrast, domestic consumers often have a fondness for the sunroof when choosing a car, and even directly associate the configuration of the "sunroof" with the "tall", so that the heart will feel that the cars without the sunroof are often some low-end cars and cheap cars.
In fact, there are probably two reasons why the Chinese people prefer "sunroof", one is naturally "face thinking" strange, for example, as mentioned above, when the sunroof was just launched in the early years, there was a skylight and the same model without a skylight, but the price difference in the configuration was more than ten thousand, the skylight did dissuade many shy consumers, and often only the owner of the "not bad money" will consider buying a model with a sunroof, over time, the skylight is associated with "luxury, comfort".
Secondly, the second reason is "bundled" sales, car companies in order to reduce production costs, while in order to increase profits, in the launch of some models, often use the whole series of standard sunroof way for sales, such as Toyota Camry, even the lowest configuration has its own sunroof, and some low-end models without sunroof, such as Maiteng, Accord, etc., are almost in the "no production" state, the owner wants to buy a car, and the waiting time is not stable, which causes people who buy such intermediate cars. Configurations with sunroofs are almost always selected by default.
Therefore, the reason for the "flooding of sunroofs" in the domestic automobile market is still related to the love and psychology of the Chinese people, and the second is the result that the current mainland automobile market is still not perfect. But why is it that Japan, which is also a big car producer, does not have a sunroof on most of the cars they run on the road? In fact, they are not poor, as a highly developed country, and the level of productivity is high, every owner can afford to spend more than one sunroof on the car, and in fact, they choose this way, naturally there is a reason.
Reason 1: Almost all of the models on sale in Japan are sold
First of all, Japan's automobile industry is particularly developed, the automobile market is also quite perfect, Japanese consumers in the car purchase, whether it is buying cheap scooters or luxury cars, can do 100% customization, and the degree of customization may surprise you.
In the mainland automobile market, car companies have fixed the "low, medium and high" configurations for car owners to choose when launching models, and car owners can only choose in these configurations, and they can never get rid of this framework. But Japan is different, when you go to the 4S store to buy a car, he will provide you with an extremely detailed model configuration details, first of all, a vegetarian car for sale, only some mandatory ESP, ABS, airbags and other safety configurations are standard.
Secondly, similar to audio, sunroof, power seat, number of air bags, headlight type, etc. are optional configurations, which can be customized according to the needs of car owners, and are not forced to bundle "sunroof" sales, but despite this, why do most Japanese people directly buy vegetarian cars without installing sunroofs? Let's take a look at a few reasons below.
Reason two: Japan pursues hyper-pragmatism
The reason why Japan does not like the sunroof, but also related to their pursuit of ultra-pragmatism, in Japan, you will find that they especially like small size cars, they locals call it "K-Car", this kind of car generally has several characteristics, one is the length of the body is not more than 3 meters 4, the second is no more than four seats, the third is the engine displacement within 0.66L, looking at the mainland car market, in addition to some electric vehicles, you can no longer find a fuel car that meets the requirements, right?
But it is such a car, but deeply loved by the Japanese, on the one hand is the support of Japanese policy, on the other hand, it is related to their ultra-pragmatism, for them, the car should usually use how many configurations to use, not often used in the configuration, do not buy at all, otherwise it is wasteful, for example, we like large space, car companies often like to extend the wheelbase of the car and then launch the market, but the Japanese feel that usually use so much space, used for transportation, the space is wasted. Finally, let's talk about the sunroof, they feel that the sunroof is definitely the same dispensable configuration, with its comfort will not be greatly improved, but also increased the cost of car purchase, naturally there is no desire to buy.
Reason Three: Japan Has Entered a "Low-Desire Society"
The last reason is related to the social mentality, Japan in the 1980s and early 90s, after experiencing rapid economic development, there was an economic bubble, resulting in economic contraction, so that the purchasing power of Japanese consumers greatly reduced, thus completely changing the Japanese consumer psychology.
Since then, Japan's luxury car, luxury home, and luxury markets have shrunk, and these things have become less attractive to Japanese people, and the "low-desire society" has become popular, a change that japanese people have no money in their pockets, but have become more pragmatic. It was also from this time that K-Car began to become popular, popular in the streets and alleys of Japan, even if you buy a car, it is popular to "vegetarian car", and the configuration that can be installed less is as little as possible, and the natural sunroof has become unpopular.
summary:
In general, the reasons why Japan is not popular sunroof are objective and subjective, on the one hand, the models on sale in Japan can be personalized, and the sunroof is naturally snubbed as an expensive and lowly practical configuration.
Secondly, the consumer psychology of the Japanese people is currently quite different from the Chinese, many Japanese models such as the Corolla, Yaris, crown, etc. must be appropriately localized before entering the Chinese market, usually changes in appearance, spatial changes, wheelbase lengthening, etc., in order to cater to the consumption taste of the Chinese.
So for you, do you like the skylight yourself? When buying a car, is it "not a sunroof not to buy"? Feel free to share your thoughts in the comments section below.