As we all know, Chery, which was once a domestic brand "a brother", has lagged behind Geely Automobile, Great Wall Motors and Changan Automobile in the white-hot market competition, but with the adjustment of Chery's product models, Chery has the signs of impacting first-line domestic brands, which can also be seen from Chery's market performance in 2021.
From January to February 2022, Chery Group's cumulative sales volume 147459 units, of which the monthly sales volume in February was 60,419 units, an increase of 26.4% year-on-year. In addition, Chery Group's overseas exports are a major highlight, with 46,897 units exported in the first two months of this year, an increase of 33.9% year-on-year, of which 19,997 units were exported overseas in February, an increase of 9.3% year-on-year. It can be said that the soaring sales of overseas exports is also something that Chery is proud of.
At present, Chery Group mainly has a joint venture brand Chery Jaguar Land Rover, as well as Chery, Jietu and Xingtu and other brands. The market performance of the joint venture brand Chery Jaguar Land Rover is generalized, and there are not many surprises compared to BMW, Audi and Mercedes-Benz, even compared with cadillac, Volvo and Changan Lincoln in the second-tier luxury brands, the weakness in market performance is also somewhat obvious.
Jietu Automobile, which has become independent, was once a "dark horse" in the eyes of car friends and netizens, but under the baptism of the wind and rain in the car market, today's Jietu Automobile has basically entered a bottleneck period of sales. In the past 2021, the cumulative sales volume of Jietu Automobile in the whole year was 154077 units, with an average monthly sales volume of 12840 units. Sales in January 2022 were 10,050 units, and in February due to the impact of the Spring Festival holiday, Jietu Automobile's sales will be lower.
The main force of Jietu Automobile is the Jietu X70 series, and in the past 2021, the cumulative sales of the Jietu X70 series have reached 124647 units, with an average monthly sales of more than 10,000 units. Sales in January 2022 were 7,980 units, down 33.3% year-on-year and 52.35% month-on-month, which can be seen that the market performance of the Jetway X70 series has declined. As the sales hero and pillar of Jietu Automobile, the burden on the shoulders of Jietu X70 series is still very heavy.
To tell the truth, Chery Automobile, which includes the Tiggo family and the Arrizo family, sold 44,396 units in February, an increase of 31.4% year-on-year. Among them, the sales volume of the Tiggo 8 series in January and February was 27,250 units, an increase of 12.1% year-on-year. Chonggao brand Xingtu sold 3551 units in February, an increase of 286.8% year-on-year, and terminal sales in January-February were 8464 units, an increase of 164.7% year-on-year.
New energy vehicles will be the focus of Chery's efforts this year. To meet the annual target of 1.5 million units, sales of new energy vehicles should account for at least 30% of the total annual sales. After all, in addition to the products such as the small ant on sale, Chery QQ ice cream series has also been listed and participated in the market competition, this pure electric car called Hongguang MINI EV, sales reached 9984 units in January this year, and the car is currently in the sales climbing period.
On the whole, the market performance of Chery Group's brands is still quite good but also flawed, overseas exports and new energy vehicles are its highlights, but Chery New Energy has not yet formed a market heat, and the white-hot market competition still needs to carry the burden forward. At present, Jietu Automobile only has a relatively popular product model X70 series, but the sales of this series of models have basically entered a bottleneck period, and it is still necessary to find new sales breakthroughs.
Judging from the current market performance, whether Chery can complete the annual goal of "ensuring 1.5 million units and impacting 2 million units" is full of variables and great challenges. Do you think Chery will meet its set annual goals?
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