In the past two years, Ford has cultivated a deep layout in the SUV market and continuously launched a variety of cost-effective models, including the Changan Ford Ruiji equipped with 2.0T+8AT in the whole series, with a starting price of only 169,800 yuan; and the positioning of the medium and large Jiangling Ford Lingyu, the starting price is only 169,800 yuan, with excellent product power and people-friendly prices, making these two SUVs attract much attention.
And this year, Jiangling Ford has launched a heavy product - Ford Lingrui, the new car positioned as a medium-sized SUV, has begun pre-sale, a total of platinum-collar, prestigious and prestigious PLUS three models, the pre-price of 158,800 yuan, 178,800 yuan and 188,800 yuan respectively. This pre-price is not much lower than that of the higher-level Lingrui, and the new car will be officially launched on March 25.
In terms of appearance, Lingrui adopts Ford's latest family design language, and the overall style is similar to Lingyu, and it can even be described as a smaller Lingyu. The front face is equipped with a large air intake grille, and the interior is embellished with a mesh-like shape, which looks very delicate.
The headlights on both sides adopt a split design, and the LED daily running lights above are quite sharp in shape, and they are integrated with the middle net, stretching the visual width.
On the side of the body, ford Lingrui is a traditional standard SUV shape, which looks compact and capable, and shows a good sporty atmosphere under the background of 19-inch five-spoke wheels.
In terms of size, the new car length, width and height are 4630/1935/1706mm, the wheelbase is 2726mm, although positioned as a compact SUV, but the parameters are not as good as some compact SUVs of independent brands, but compared with the same level of joint venture SUVs, the appropriate dimensionality reduction blow.
Body tail, the shape is more square, the line is more three-dimensional, creating a certain sense of hierarchy, the tail light uses a family-style horizontal design, the internal light source layout is quite exquisite, after lighting has a high degree of recognition.
In terms of the car, Lingrui's interior style design is relatively simple, equipped with a 12.3-inch full LCD instrument + 12.3-inch central control screen double screen design, three flat-bottom multi-functional steering wheels and knob-type gear shift mechanism, which is more scientific and technological. In addition, the 12.3-inch central control screen has a built-in Tencent TAI 4.0 intelligent system, which is the first model equipped with the system, equipped with in-car WeChat, Tencent intelligent driving map, national K song, Tencent conference and a wealth of expansion applications.
In terms of configuration, Lingrui can be described as a high-end configuration, especially in terms of safety configuration, the whole series is equipped with 6 airbags, Ford Co-Pilot360 intelligent driving assistance system, supporting fixed speed cruise, parallel line assistance, lane departure warning, lane keeping assistance, blind spot monitoring, road traffic sign identification and active braking.
At the same time, it is also equipped with four driving modes as standard, open panoramic sunroof, front keyless entry, remote start, imitation leather seat, main driver electric seat adjustment, support for CarLife/HiCar mobile phone interconnection, Internet of Vehicles, OTA upgrade, near and far LED headlights, automatic air conditioning, exhaust air outlet and car air purifier.
In addition, the high-end model is also equipped with 360-degree panoramic images, full-speed domain adaptive cruise, electric trunk, front mobile phone wireless charging, leather seats, multi-color interior environmental lighting, AR real-life map navigation, and reversing tracks.
In terms of power, Lingrui is equipped with a Ford EcoBoost 170 (1.5T) four-cylinder engine, with a maximum power of 170 horsepower, a peak torque of 260 Nm, and a transmission system matched with a 7-speed wet dual-clutch transmission. In terms of suspension, the new car is equipped with a front McPherson-style rear multi-link four-wheel independent suspension.
According to the model positioning, Lingrui's competitors include joint venture SUVs such as Volkswagen Tanyue, Buick Encore and Chevrolet Explorer, as well as independent brand SUVs such as Changan UNI-K, Geely Xingyue L, and Tiggo 8 PLUS. According to the current pre-price and product strength of Lingrui, in the comparison of these SUVs, it does not reflect a strong advantage, only the configuration is quite generous.
In addition, the launch of Lingrui feels more like setting off Lingyu, after all, it costs more than 10,000 to buy the field of positioning medium and large SUVs, its wheelbase reaches 2865mm, and a 6-seat version can be selected, while the whole series is also equipped with a 2.0T engine. Bigger space and stronger power performance, undoubtedly more cost-effective, what do you think?
With the launch of Lingrui, Jiangling Ford has perfected its layout in the field of SUVs, and the best performance at present is positioned as the collar of compact SUVs, with monthly sales remaining at about 3,000 units, mainly due to its starting price of 109,800 yuan. Although Lingyu has a high degree of attention, many consumers are always waiting and seeing, and whether the launch of Lingrui can break through such a deadlock ultimately depends on its official price.