Source of this article: Times Finance Author: Lin Qian
In January this year, the Fenglanda compact SUV based on GAC Toyota's new TNGA architecture was officially launched.
At that time, GAC Toyota said that with the addition of Fenglanda, GAC Toyota achieved full coverage from large SUVs to small SUVs, and also formed a lineup of all-engine power products including GAS, HEV, and EV, which can bring more choices to consumers.
As a model positioned below GAC Toyota's popular Model Veranda, Fenglanda belongs to the list of compact SUVs, with body sizes of 4485mm/1825mm/1620mm and wheelbase of 2640mm, which is one lap smaller than Veranda, and its price is cheaper. It is reported that Fenglanda has a total of five models on sale, the price range is 125,800 yuan - 169,800 yuan, auto home data show that the current terminal discount of the whole series of two thousand yuan.
It is worth noting that GAC Toyota regards Fenglanda as an important force to help it penetrate the sinking market and impact the annual production and sales of 1 million vehicles. According to the data, GAC Toyota will sell 828,000 vehicles in 2021, and its cumulative sales in the first two months of 2021 will be 150,000 vehicles.
Source | Photo by Times Finance
Some insiders said that the key to GAC Toyota's impact on the million target is to ensure the supply of chips and other components while fully tapping the market potential of its products.
At present, the range of 100,000 yuan to 160,000 yuan is the most fierce market segment in the domestic SUV market, and the strong hands are like a forest, not only nissan Qashqai, Volkswagen Tango and other joint ventures, but also Haval H6, Changan CS75 PLUS and other independent explosive models. So, can the market performance of Fenglanda meet the expectations of GAC Toyota?
From the outside, Fenglanda adopts Toyota's latest family design, the wide honeycomb grille is very eye-catching, and the fog lights are arranged on both sides of the middle net. In terms of space, The trunk volume of Fenglanda is 438L, and the second row of seats also supports 4/6 split reclining, which can maximize the daily storage needs, and the trunk is only 720mm above the ground.
In terms of interior, Fenglanda is equipped with a 7-inch color TFT multi-function information display and a 9-inch electronic voice navigation system, which can meet the entertainment needs of consumers when driving to a certain extent. In addition, Fenglanda has introduced the "Fengyun Yuexiang" Zhixing interconnection service, which can realize the remote control of the vehicle by mobile phone. It includes 14 intelligent remote services, including in-vehicle system OTA remote upgrade*2, car home interconnection, remote air conditioning, and theft tracking.
In addition, the power of Fenglanda is also very good, the new car is equipped with TNGA 2.0L Dynamic Force Engine engine, the maximum power is 126kW, and the fuel consumption of the comprehensive working condition (NEDC) is as low as 5.7L/100km.
Recently, when the Times Finance test drove Fenglanda in Changsha, it was found that Fenglanda's product strength is not bad, the overall appearance follows the temperament of Toyota, more moderate, the driving is relatively smooth and the power response is fast, there will be no common sense of lag in turbo power, thanks to the TNGA platform, Fenglanda's sense of control is very good, and the sound in the car is quieter when driving at high speed. In the interior, the large amount of plastic and the application of simulated stitching processes make the visual sense better, but slightly inferior in terms of touch. In addition, the vehicle machine system and intelligent cockpit experience have reached the level of the first echelon of the joint venture brand, but the performance is slightly inferior to that of the same level of the independent brand.
Overall, Fenglanda's comprehensive quality is relatively high, and it has the endorsement of the GAC Toyota brand, or can make a difference in the market. Another industry insider said that whether it is appearance, space or power, the overall design of Fenglanda is more inclined to home, and the overall cost performance is very prominent, or has a good market performance.