The Ford brand sold more than 240,000 vehicles in China last year, which is a far cry from its million sales at its peak. However, Ford has not given up the Chinese market, under the promotion of the revival plan, Ford is also accelerating the landing of new domestic products, and the new Mondeo is one of them.
In fact, in the past, Mondeo also occupied a place in the domestic B-class car market, with a dynamic design and strong power performance won the love of many young consumers, but then with the Ford brand in the country continues to decline and Mondeo itself has not been replaced for a long time, coupled with the increasingly fierce competition in the B-class car market, Accord and Camry These Japanese rivals have embarked on a sporty route, Mondeo has gradually been marginalized, but if you want to talk about the market foundation, Mondeo is actually not lacking, so Ford is more and more reinvigorated this model, The car is scheduled to be officially launched in April, and the actual car has also appeared recently.
The new Mondeo changed the style of the martin face in the past, and used Ford's latest family design, the polygonal front grille and EVOS still have a high degree of similarity, and the bright black scales inside can be rotated with the vehicle unlocking, and the lights on both sides will also flash after each unlock, greeting like an old friend, and the sense of ceremony is very strong. The penetrating treatment of the front surround makes the front face sharper, and the entire front of the car is more low.
Powerful segmented lines are used on the sides, black trims are added to the bottom, and the doorknobs and mirrors are blackened to make the movement more intense. The same is true of the taillights at the end, which are connected by a thin black trim in the middle, widening the visual feel of the tail. In fact, the exposed real car is a low-end version of Mondeo, but the effect shown so far does not make people feel that it is a low-end.
However, there is still a clear gap between the interior and the high-end, for example, the 1.1-meter-long screen that runs through the entire central control does not appear in the car, but the low-end version still uses the dual screen processing of the dashboard and the central control screen, which is still very huge in the current large market, and the sense of science and technology is very strong, with voice recognition, Internet of Vehicles, satellite navigation, cruise control and so on.
And this generation of Mondeo is also more eye-catching in terms of body size, with a length, width and height of 4935mm/1875mm/1500mm, a wheelbase of 2945mm, which is already much larger than mainstream opponents such as Accord and Camry, and is closer to the B+ level of the Asian Dragon, and the internal riding space and comfort will be further improved.
The core power has not disappointed, equipped with a 2.0T turbocharged engine, the maximum horsepower of 238PS, the peak torque of 376N·m, the whole series is matched with 8AT transmission, looking at the current 200,000-level joint venture B-class car market, the power performance of the new Mondeo is first-class, and it should not find several opponents.
Putting aside the shortcomings of Ford's brand influence in China today, the new Mondeo has actually found no groove at the product level, with high appearance, strong power, large space, and intelligent technology to keep up with contemporary demand. If some sincerity can be given in terms of price, perhaps it is expected to become a catfish in the B-segment market, accelerating the competition in this segment and bringing more vitality and providing consumers with more choices.