Mr. Pan is the general manager of e-Car Commercial Content Center. If you were given these two key words, what might be the impression that might arise in your mind? Business? Domineering? If you had a car to match, what would you do? A BMW 5 Series or a Mercedes-Benz E-Class? I'm sure most people will come to these similar conclusions. In my opinion, this is everyone's "stereotype".
If we lift this "stereotype" and let an MPV match Pan Zong, what will you think? Is it a Toyota Alpha? Or a Lexus LM? Did you find that this stereotype has become a vortex that cannot extricate itself? Yes, this may be what we often call "inertial thinking." As for why Mr. Pan appeared on camera this time, it may be because of his unusual answer when we discussed this issue.
Before the main topic began, we asked Mr. Pan why he chose to buy an MPV instead of a car that highlighted the identity of the character. The answer he gave us was very certain, if he went back a few years, he would not hesitate to choose a car that could carry his personal charm, and in recent years, as the family structure has changed, the needs will naturally change with it. That's the need for an MPV. And he chose today's protagonist Kia Gava. As for why Kia Jawa, let's let's let Mr. Pan talk about his evaluation of this car.
A car, at the moment, is given too much by people, is the identity, is the taste, but in the end, it is still based on its most basic tool attributes, which is also an important reason for me to buy an MPV. And even if given such a "ruthless tool" attribute, the tool should be divided into good use and bad use. Judging whether a car is easy to use must start with the interior, after all, in addition to home applications, it will accompany my daily commute for several years.
Kia Jawa differs from most MPV models in its interior design and does not neglect the front row design by over-taking care of passengers. So much so that if you only rely on the interior design, it is difficult to detect that this is an MPV. The new Jawa looks like a car interior, with a clear and reasonable functional layout. Double screens, wood grain trim, leather wrapping and stitching decoration, all of which hope to bring owners a sense of luxury car luxury. SwB knob-style electronic shifters in the central aisle and dual 12.3-inch super colorful instrument panels add a sense of technology to this luxurious atmosphere. Such a design can be said to take into account both home and business, and has brought great convenience to me in daily use.
The 12.3-inch multimedia screen has a built-in Baidu intelligent interconnection system 3.0 developed in conjunction with Baidu, and the UI design is simple and clear, which is easy to use. At the same time, in addition to the common multimedia and navigation functions, a large number of functions developed by relying on the Internet of Vehicles have greatly enhanced the convenience of using the car. It also includes two functions by remote control and Bluetooth key, in addition to the basic unlock, window lift function, appointment start and air conditioning settings can greatly enhance the happiness of the car, whether it is cold or hot, use kia Connect App to plan the travel time in advance, you can start the vehicle according to the appointment time, set the air conditioning, and each time you pull the car door can give me a comfortable riding environment.
In fact, like most executives, I will also face the company's trivial affairs, which will inevitably affect the mood, in order not to bring negative emotions home, often I will sit in the car before going home, listen to a piece of music to relieve the fatigue of the day, KiaGawa equipped with a 12-speaker KRELL (Qili) advanced sound system, can let me get the greatest auditory satisfaction in this short break, excellent NVH performance and a variety of sound mode options, It can even be said that you can enjoy a private concert exclusively in the parking lot.
In addition to the visual and auditory enjoyment, the touch and riding feeling are also taken care of, and Kia Jawa uses Nappa leather in the seat wrapping, and the delicate touch and the moderate softness and hardness of the wrapping can bring me a very high-quality experience.
As a Korean brand, no effort is spared in the high configuration, in addition to the ventilation/heating function of the front row that can be adjusted in three gears, the second row of seats also supports ventilation/heating. Of course, this is still a necessary configuration for an MPV that focuses on the comfort of the family.
As the president of automotive vertical media, there are high requirements for driving itself, and in fact, after hand driving, Kia Jawa's driving sense has greatly exceeded expectations. Although the body width has reached 1995mm, the wheelbase has also reached 3090mm. But with excellent tuning, Kia Jawa has a driving experience close to an SUV or even a sedan. There is no traditional Japanese and Korean model tuning is very "jumpy" feeling, the throttle adjustment is very linear, so that the whole car feels more comfortable and light.
In terms of chassis structure, Kia-Jawa is from the i-GMP platform, and the suspension system is a combination of front McPherson + rear multi-link independent suspension, and the independent rear axle is certainly more comfortable in physical structure than the torsion beam non-independent suspension commonly found in MPV models. The same is true of the tuning style, in the face of speed bumps or large bumps in the potholed road, the suspension can absorb a lot of trivial vibrations, and the road sense is not too lazy, the driving texture is very good, quite a German SUV feeling.
The powertrain of the Smartstream G2.0 T-GDI engine (233 hp + 353 Nm) + 8AT transmission is very mature in terms of performance, tapping the throttle does not jump, and the power output is orderly and powerful, which is very in line with the requirements of an MPV. In order to be able to adapt to different use scenarios, Kia Kahua also offers a variety of driving modes, in sports mode. The throttle and transmission response has become more aggressive, but as an MPV model, the Sport mode isn't overly aggressive, just making driving more brisk.
A few years ago, when I bought an MPV, I would be ridiculed by my friends around me, "Yo ~ how to buy a van." But the next MPV has become a fashion item for many families. Not only is it powerful and functional, but more is the appearance of Jawa. Jawa adopts the latest design language, and the 5155mm body length does not have to worry about the aura at all, which is definitely enough. In front of such a large body, Kia Ka Wah used a square and regular design idea, but it is not difficult to find out on closer inspection, the designer has applied some ingenuity to the details, typical of the thick and fine.
The front of the car as a whole uses Kia's signature "Tiger Whistle" shape, the grille adopts a matrix design, the interior is supplemented by dot matrix chrome decoration, the left and right sides of the grille are integrated into the split type of near and far lights, the hidden effect does not destroy the integrity of the front face, sharing the size of the headlight group, so that the headlights can be more slender, and the front face with the large and relatively simple lines, cleverly creating a flexible visual effect.
Side A, B, C, D pillars are painted in black, so that the roof as a whole suspended above the body, and connected to the roof is a silver decorative strip with diamond-shaped dark grain on the C pillar, this design in addition to visually reducing the body center of gravity, but also can highlight its stylish design attributes. The 18-inch multi-spoke alloy wheels play a very good role in embellishing the side of the body.
Double-sided electric sliding door can be said to be a rare design in the 300,000-yuan selling price range, not only can be convenient to enter and exit, with the smart key can also achieve automatic opening and closing function, when holding a child or heavy object on the car, just take the smart key, in the door next to the slight stay electric sliding door can be automatically opened, with the welcome light, proper VIP-like honorable experience.
The rear of the car is designed in a typical MPV style. In order to avoid the stupidity common to large bodywork, Kia Jawa used through-LED taillights, a small size spoiler and a silver diffuser at the bottom, which enhanced the three-dimensional sense and had a touch of sport. In addition, the LED width strip in the taillights also adopts an irregular shape, which not only echoes the front design, but also adds a little fashion atmosphere.
Looking at The entire high-end MPV market in China, in addition to the relatively single choice, there is also a very interesting phenomenon, the positioning of commercial MPV is generally better than the sales of home MPV, which is not to say that the Chinese people have no demand for home MPV, but the current lack of a home MPV model that really impresses consumers. And Pan's choice of Kia Jawa made us drop our jaws even more, in his eyes. Whether it is appearance or power/driving, Kia-Kava has got rid of the public's stereotype of MPV while also giving him a stylish enough appearance. For the consideration of passengers, let us leave it to the next article "Kia Jawa - Family Car" for everyone to further analyze.