315 is coming, before that, the car detective in the "Detective 315 丨 overlord clause / markup / false publicity, etc. or CCTV 315 focus" article said that the theme of this year's CCTV 315 evening party is "fair trade", then involved in violation of fair trade are likely to be on the list of 315 evening party, today we will talk about "car companies exaggerated, false publicity" those things.
Feature configuration false propaganda has exploded
With the rapid development of the automotive industry, the car has long been not just a means of transportation, it has become a helper for everyone's daily life and entertainment, so the functional configuration on the car is also more and more, many consumers will also make comparisons when choosing a car, which car has a richer functional configuration, which car is more competitive. In order to cater to consumers, car companies also try to introduce a variety of new functional configurations to attract the attention of consumers, and even some car companies have begun to play small tricks in publicity, saying that there is nothing, and exaggerating some to the big, many consumers have also been on the publicity, especially in the past two years, involving exaggerated, false publicity cases have shown explosive growth.
For example, recently Changan UNI-K is deeply involved in false publicity, complaints about Changan UNI-K false publicity also exploded, the problem is that Changan Automobile said that the vehicle is equipped with automatic parking, L3 level automatic driving, face recognition ignition start, light show timing welcome light, seat boss key and other functions when promoting the new car, but consumers found that these functions were not equipped after picking up the car. In this regard, Changan Automobile gave an explanation: "The previous publicity was an engineering test vehicle, and the listed mass production model did not carry some of the above functions. The official configuration table of Changan Automobile shall prevail. However, on Changan Automobile's public account, APP and other platforms, these functions have been promoted, so car owners believe that Changan Automobile's behavior is obvious false propaganda.
In addition to the recent Chang'an UNI-K incident, the previously boiling "Extreme Krypton 001 Sky Curtain Incident" and "Euler Good Cat's Chip Gate" believe that everyone has heard about it, and car owners also think that Extreme Krypton Automobile and Great Wall Euler are false propaganda.
For example, before the Jietu Automobile had said in the publicity that a certain model of the Jietu X70 PLUS was equipped with "laser headlights", even the configuration manual was clearly marked, but the actual vehicle was not equipped, after the owner complained, Jietu Automobile issued a statement saying that "due to the negligence of the staff operation, the laser headlight configuration was incorrectly checked, and the user was sorry for the trouble of building the car", so the child's behavior was unbelievable.
"Autonomous driving" is exaggerated
There is also a kind of "automatic driving" function that belongs to the more popular discussion in recent years, at present, the mainland regulations only open the L2 level of driving assistance system, and the authority to go up has not been opened to the outside world for the time being, but some car companies directly said that a certain model has an "automatic driving function" when advertising. Last year, many car accidents occurred because car owners used auxiliary driving systems during driving, and the incident of a well-known domestic entrepreneur dying in a traffic accident while driving WEILAI ES8 automatic driving spread rapidly on the Internet. Since then, the industry has conducted self-examination and self-correction of the publicity caliber and safety specifications of automatic driving.
The new energy mileage is exaggerated
The problem of false standards and exaggerated publicity of new energy mileage is also a very serious problem at present. A few days ago, a Jiangsu car owner reflected that the 2021 Nezha U Pro 400 cruise version he purchased, the official advertised mileage can reach 400 kilometers, in fact, the endurance is only 165 kilometers, after the after-sales negotiation with Nezha Car, the other party said that "the mileage is normal, and it is related to driving habits." When the owner of the car proposed to replace the vehicle battery, Nezha Car also refused on the grounds that "the vehicle background driving data was not found to be abnormal, and it can be used with confidence".
In the field of new energy, problems such as Nezha automobiles are common problems, and manufacturers often use driving habits to shirk responsibility. South Korea has previously punished Tesla for its false mileage, but there is no similar penalty case in the mainland, but it is worth noting that the country is studying and formulating a test condition CLTC that meets China's national conditions, and it is expected that around 2027, the National VII emission standards conference will launch CLTC China Working Conditions. It is believed that the announcement of the use of the China working condition test mileage will be closer to the actual user use, greatly reducing the "shrinkage" phenomenon of the mileage, but there are still 5 years before the release of clTC China working conditions, and the problem of domestic mileage false standards needs to be solved urgently.
Take advantage of OTAs to get ahead of the curve
In addition to false publicity and exaggerated publicity, there is also a kind of behavior called "advanced publicity", in the [Detective 315丨 car OTA chaos, 315 party will be a heavy blow? In the article, we also listed that car companies often push semi-finished products to the market first, but in terms of publicity, they are promoted according to the finished products, and then make up for it later through OTA upgrades. Previously, Li wanted to promise that the NOA system would be launched in September of that year, but the system was still delayed after September, and the lawyer also said that ideal was suspected of false publicity. Similar things have been increasing in recent years.
Detective Che has something to say
The development of the automotive industry to today, the relevant supporting services have become more and more perfect, but the problems reflected in it are also repeatedly prohibited, I hope that everyone will bravely take out legal weapons to protect their legitimate rights and interests when their rights and interests are infringed. Although the CCTV 315 party is only once a year, the action of Detective Che to help everyone protect their rights will not stop, and we will work with CCTV to help everyone protect their rights to the end.
Detective 315 special report