On the day of Women's Day, a "broken mirror and reunion" news in the entertainment industry rushed to the hot list, and South Korea's Ju Junye announced in a long article on his personal SNS that he would marry big S Xu Xiyuan. Many netizens are admiring the big S dare to love and dare to hate, and the word "flash marriage again" has also become the focus of extreme public concern.
Indeed, the most beautiful encounter is often the feeling of first love, although the operation of the big S makes the majority of "melon-eating masses" unacceptable, and the continuation of the frontier after parting ways refreshes the netizens' cognition of the concept of love.
In the automotive circle, "breakup" and "compound" things are also frequently staged, they either decided to fly alone because of "hardened wings", or because of the coveting of new energy to find "old love", but what was once missed, after going around and around together, can it give vitality and bring about a turnaround?
From the explosion to the market downturn, why did Venucia fall to the altar
You know, as early as twelve years ago, the domestic automobile market has just started, due to the lack of technical core and imperfect manufacturing processes of many independent brands, many independent brands have fallen into the danger of stagnation. A variety of shoddy products emerge in an endless stream, consuming the patience of Chinese consumers again and again, eventually leading to a collapse of trust, which in turn forms a consumer "exclusive" preference for joint venture brands. Venucia became one of the few options at the time.
The slogan "Venucia, from Dongfeng Nissan" clearly explains the root cause of Venucia's rapid popularity in the market. With Nissan as a technical backing, since April 2012, Venucia has launched high-quality models such as D50, R50, R50X in one and a half years, with leading products of the same level, accelerating upward market performance and excellent market reputation, the 50 family achieved the goal of more than 100,000 sales in 2013. In the following three years, the annual sales volume remained above 100,000. Good market performance let Venucia Automobile have an independent idea, in 2017 the official announcement of independence from Dongfeng Nissan to achieve independence, benefiting from the accumulation of word of mouth in previous years, Venucia Automobile in this year again created a good performance, the annual sales reached 143,000 units, an increase of 22.7% year-on-year.
In 2018, when Venucia was preparing to "chase after the victory", fate made a joke to it. In the same year, taking the initiative to change and continuing to exert efforts is the only way for car companies to be reborn, and Venucia did not improve its technology after "breaking up" with Nissan, and has been eating "old ben" so that Venucia does not have much advantage over the same class of cars, and then for three consecutive years, Venucia, whose sales have fallen year-on-year, can only go home sadly, choosing to "compound" with the old owner Nissan again.
Venucia, which has been obsessed with "copying operations" for many years, does not have too many independent scientific and technological innovations, and the "Ghosn Incident" also exposes that Nissan Motor's new car research and development and operating funds are facing challenges. In such a situation, Venucia wants to accelerate upwards, which can be described as difficult and dangerous. The rise of independent brands, "Polytechnic Man" Chery Automobile, Changan "China Core" Blue Whale Power Engine, Geely CMA Architecture, etc., more and more independent brands are moving towards the direction of scientific and technological innovation and research and development, and compared with Nissan, which is old and stagnant in technology, there is nothing worse.
Two-way rushing to solve environmental pollution, whether "hydrogen" can do its best
As early as October 2020, the Japanese government announced the goal of "achieving a 'carbon neutral' 'decarbonized society' by 2050", and toyota and Isuzu 'restructuring' also responded to this policy. To achieve the goals of "carbon neutrality" and "carbon peaking", hydrogen fuel vehicles are undoubtedly the best "solution". The future of the two sides is also aimed at this "hydrogen" field.
It is reported that Toyota Motor and Isuzu have worked together for 12 years, and decided to part ways in 2018 due to the fruitless joint development of small diesel engines. With the rapid development of the field of new energy vehicles, electric vehicles have become a new common ground between the two sides, and it has decided to join hands again in 2021 to cooperate in the field of CASE (connected cars, autonomous driving, shared cars, electric vehicles) of commercial vehicles, while deepening the development of hydrogen fuel cells.
In a previous interview, Toyota CEO Akio Toyoda said: "Hino Motors and Isuzu's cooperation can meet 80% of the customer needs of commercial vehicles. On top of that, Toyota's CASE technology can provide a better way of transportation, and in addition to competition, cooperation is also particularly important. ”
From the perspective of the cooperation intentions of all parties, they all hope to achieve mutual benefit and win-win results, accelerate the progress of research and development, share costs, etc., whether hydrogen can become a mainstream energy source in the future is not known, the two sides hold hands and cooperate again, even if the future strategic route is wrong, it can also reduce losses. After all, knowing oneself and knowing the other can win every battle.
Auto network review: In summary, the automotive industry wants to develop upwards, not only to have the precipitation of core technologies, but also to have the ability to look forward to the future. From the "rotten street" to the little known, from the annual sales of 143,000 vehicles to the "falling and falling", Venucia tasted the sweetness and was a little satisfied with the status quo, which led to the current situation. On the other hand, Toyota, as the benchmark of the industry, did not "abandon itself" after the "breakup", has its own core research and development system, and looks up to the future, making it still stand firm in major car companies.