Recently, it has been reported that the Acura brand is about to withdraw from the Chinese market and is waiting for the final notice of the manufacturer. Acura has stopped importing car business and car business last year, so it seems that GAC Acura's exit from the Chinese market this year is also very likely, but at present, the official has not yet responded to this.
Acura brand's imported models MDX and NSX have long been discontinued, while GAC Acura TLX-L has also been discontinued in 2019, and the only models on sale are Acura CDX and Acura RDX, positioned as compact SUVs and medium-sized SUVs respectively. In terms of sales, Acura's cumulative sales in 2021 were only 5762 vehicles, a year-on-year plunge of 48.6%, of which the cumulative sales of Acura CDX were 2810 vehicles, and the cumulative sales of Acura RDX were 2952 vehicles.
Is Acura's dismal sales due to lack of sincerity? Obviously not so, take acura RDX, the whole series is equipped with 2.0T + 10 speed manual automatic transmission, 265Ps maximum horsepower and 380N·m peak torque can fully meet the user's demand for power, and the four-wheel drive version of the SH-AWD four-wheel drive system is extremely powerful, the performance in extreme environments is also very good, and the power is not lost to any competitive model.
So what is the difference between Acura and Acura? It should be known that although Acura is also a luxury brand, compared with other brands that entered the country late, the brand recognition is not high, and the advantages and resources of Guangqi Honda in marketing have not been able to drive the development of the Acura brand, and even gradually marginalized, and it is inevitable to escape the fate of exiting the market in the end. In addition, according to Uncle Che, GAC Acura will be delisted by GAC Honda to undertake after-sales.
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