In recent years, the sales volume of Changan brand models has been far ahead in China, but at the same time, there are many other independent brands, which can be described as a sudden rise. For example, the Wuling brand, its sales reached 967,000 units last year, an increase of 18.2% year-on-year, ranking 7th in China, only after the Chang'an brand, on the whole, both of them can be described as large sales.
In fact, in my opinion, Wuling in some aspects, seems to understand the hearts of the people, such as Hongguang MINIEV, since its birth, it has quickly won the throne of the top seller, in December last year, the monthly sales exceeded 50,000 units, in the country's large and small cities are everywhere, there are several in our community. Of course, the Changan brand also has its own micro-electric vehicle, that is, Ben Ben E-Star, from its product positioning, although the mileage is longer, the practicality is higher, the cost performance is also good, but the highest monthly sales are only about 10,000 units, compared with Wuling Hongguang MINIEV, there is a huge disparity.
For Wuling Hongguang MINIEV, the reason why it can have an absolute advantage is mainly because it is very thorough in market research, the winning point lies in the appearance positioning, after all, there are more and more female drivers now, and they usually pick up and drop off children in addition to commuting to and from work, or buy vegetables and shopping, so its square appearance, cute front face, has become the best choice for many female friends.
Of course, when it comes to the word "female driver", many people will immediately prick up their ears, perhaps in the cognition of many people, the "female driver" is not good enough, the reaction is not fast enough, and the probability of traffic accidents is higher. But is that really the case? Actually, quite the opposite! Because according to the results released by the China Judicial Big Data Research Institute, from 2016 to 2019, the average male driver's case rate of 10,000 people for traffic accident crimes in China is as high as 2.2, while the average case rate of female drivers is only 0.25, compared with 8.8 times that of male drivers as female drivers.
Not only that, according to the data of the Didi platform, as of 2020, the number of female drivers of Didi's online ride-hailing car will be as many as 2.37 million. Among these people, 85% of people said that their driving skills are very good, 57% of people will change their tires, and 24% of people do not have any illegal records in a year.
In fact, in our real life, "female drivers" can be described as everywhere, just like in the community where I live, the models they drive, as small as Wuling Hongguang MINIEV, to toyota Camry, as large as BMW X5, any model can be driven, and the proportion of female drivers accounts for almost 40% of the entire community.
At the same time, when going out to take a taxi, I often encounter female taxi drivers. In addition, for the bus, not to mention, its driving qualification is not only more demanding, but also more qualified, but there are also many female drivers, and even through congested road sections, or crowded downtown areas, they can also safely transport passengers to their destinations. In addition, there are many female drivers of semi-trailers, and their videos can often be swiped on the Internet. Therefore, on the whole, the traffic accident rate of "female drivers" is not only lower, but also the driving skills are not bad.
In real life, due to some strange cases or bridges on the Internet, all kinds of misleading information has been created for many people, and this conclusion with points and faces is obviously untenable. As a result, the slightly biased term "female driver" has slowly spread, and some people even regard them as "road killers". In fact, this is all unfair, and here, I also call on everyone to completely tear off the gender label, so as to appear more objective and fair.
So, what about the "female drivers" around you? Let's talk about it.