February was the traditional off-season for car sales, but BYD's passenger car sales continued to rise against the trend. Official data shows that BYD passenger cars sold 90,268 units in February, an increase of 336.2% year-on-year. Among them, the sales of new energy passenger cars were 87,473 units, an increase of 764.1% year-on-year, and continued to lead the brand to break through with eye-catching sales results.
Hybrid and pure electricity jointly promoted the rise of new energy sales against the trend
Pure electric vehicles are the mainstream trend of domestic new energy development. Therefore, BYD also fully conforms to the general trend of the industry, with strong research and development strength and profound technical precipitation, and continues to exert efforts in the pure electricity market. In February, BYD sold 43,173 pure electric models, an increase of 451% year-on-year.
In addition, with the strong support of DM-i super hybrid technology, BYD hybrid model sales are also good, with sales of 44,300 units in February, an increase of 1836.2% year-on-year. Accelerate the subversion of fuel vehicles and lead the new pattern of technology in the industry.
BYD fully combines the needs of users. Adhere to the "two legs, walk together" strategy of DM plug-in and mixing and EV pure electricity, promote the rapid development of the domestic new energy automobile industry, further strengthen its leadership in the field of new energy vehicles, and become the most powerful subversive of traditional fuel vehicles.
On the global stage, BYD is also "famous". In the 2021 global new energy model sales TOP10 list released by EV SALES/EV VOLUMES, BYD accounted for three seats, namely Qin PLUS DM-i, Song PLUS DM-i and Han EV, with remarkable results.
The flagship model continues to sell well and continues to drive the brand upwards
Dynasty's flagship model, the Han, sold 9,290 units in February. As a medium-sized and large car with an average transaction price of 250,000 yuan and an independent brand, it is not easy for Han to achieve such excellent results.
It is not difficult to imagine that if the current hot sales trend is maintained, Han may occupy the position of TOP 1 in the domestic medium and large new energy car market and the top 1 sales volume of medium and large cars of Chinese brands for a long time, and it is the only independent brand luxury medium and large car in the Chinese auto market that can confront BBA head-on, leading the independent brand to break through.
Another Dynasty flagship model, the Tang, sold more than 10,000 units in February, with 10,426 units sold in a single month. Among them, the main 7-seater, high-ride texture, high intelligence of Tang DM-i, the strength of the same level of joint venture models, continue to dominate the list of more than 200,000 new energy SUVs head position.
The subdivision models are multi-line, and the sales volume of each series has achieved good results
In addition to the flagship model, BYD's other sub-models also performed well in February sales. Under the joint promotion of Qin PLUS DM-i and Qin PLUS EV, the sales volume of the Qin family in February was as high as 24503, and behind the excellent results, it is inseparable from the accumulation of word of mouth.
According to the January sales data released by the Association of Automobile Manufacturers, Qin PLUS won the top position in the sales of A-class new energy cars. It has been in the mainstream camp of China's A-class sedan market for several consecutive months, facing the challenge of joint venture models of the same level.
In February, the Song family sold 24,534 sales. With the blessing of DM-i technology, Song DM sales are breaking through, with 19,057 units sold in a single month. Song PLUS DM-i strongly topped the national SUV plug-in hybrid model in January.
BYD Dolphins sold eye-catching sales, with 8,565 units sold in February. Since its listing, Dolphin has achieved good sales results, with cumulative sales of more than 40,000 vehicles, and won the top spot in the sales of pure electric models of 100,000 yuan last month.
On February 19, the first A-class tide running SUV of e-platform 3.0 - Yuan PLUS was officially launched, and the pre-sale order volume exceeded 20,000 units. Since its inception, the metaPLUS, which has written aesthetics, intelligence, efficiency and safety into the genes, fully meets the needs of young users and is a hot seller on the market.
The official listing of yuan PLUS will further enrich the product matrix of the yuan family and further strengthen the product strength of the yuan family. In February, the Yuan family achieved sales of 8,953 vehicles, strongly impacting the fiercely competitive A-class new energy SUV market.
In 2022, BYD will also unveil a number of new models. Han DM-i, Han DM-p and 2022 Tang are about to open pre-sales. Song MAX DM-i is expected to be officially launched in March, equipped with more black technology, with flexible and large space Song MAX DM-i or become BYD's best weapon to impact the new energy MPV track and even China's MPV market.
Sales volume and unit price of customers increased twice, fully demonstrating brand confidence
In the first two months of this year, BYD's new energy passenger cars maintained a year-on-year growth rate of more than 300%, which is unique in the industry and is a well-deserved "brother" of new energy vehicles.
Looking at the market performance of BYD passenger cars, it can be described as "quantity" and "price". As of January, BYD has won the first place in energy passenger car sales for eight consecutive months. The term "quantity" is naturally unquestionable.
At the same time, with strong technical endorsement and the continuous leadership of the hot sales of Han and Tang flagship models, the average passenger unit price of BYD passenger cars has exceeded the mark of 150,000 yuan, surpassing the mainstream joint venture brand and becoming a new benchmark for independent brands.
In addition, BYD is more active in overseas markets. At present, as the first global model in BYD's overseas strategy, the yuan PLUS has officially opened the australian pre-sale, and the pre-sale price is more than 70,000 yuan higher than that of China, highlighting the technical strength and brand confidence of Chinese automobiles.
BYD, which is always one step ahead of its understanding of the development of the industry, has consolidated its leadership position in the field of new energy. With strong technical strength, BYD will deliver a high-scoring answer sheet from China for the transformation of the global automotive industry.