Mercedes-Benz, BMW, Audi: The top three temperaments of luxury cars are revealed, where does the design controversy come from?

The second senior brother plays with the car

2024-05-18 11:36Posted in Shanghai Automotive Creators

From May 13th to May 26th, the new Mercedes-Benz CLE coupe presented by artist Luo Ming and architect Zhang Shuojiong was unveiled on the lawn of Taikoo Li Central Park in Qiantan, Shanghai.

But now consumers are increasingly controversial about the design of Mercedes-Benz, BMW, and Audi.

The temperament of these three brands is actually quite obvious.

The posture of Mercedes-Benz, whether it is the lines of the body or the design of the interior, is full of delicacy and elegance. This elegance is not empty, but deeply imprinted in every detail of the Mercedes-Benz brand, making its models unique in the luxury car market.

BMW's design language is more aggressive and sporty. They are adept at using cutting techniques to express this sense of sportiness, making the car look sharper and more dynamic. This design language was especially evident in the previous generation of models, because the design director at the time was from Skoda, so he also incorporated some design elements of Skoda into BMW's models, making the two somewhat similar in some ways. But in any case, BMW's sportiness is one of the core values of its brand.

Audi's design is somewhat similar to that of Volkswagen, but with more emphasis on toughness and technology. Their models usually have a clean, atmospheric feel to it, with stiff lines and sharp silhouettes. At the same time, Audi also attaches great importance to the creation of a sense of technology.

So, where is the controversy over these three brands right now?

The controversy at Audi is that the styling of the new car does not change much every time, giving people a bit of a "public face", which also leads to the design director being replaced.

BMW has changed the design director of Skoda, trying to find a breakthrough, but the effect is not ideal, especially the feeling of the interior has not yet come out of the tradition, and this design director has also come to SAIC. Now it's time to see how much will change when the all-new Neue Klasse production model is unveiled.

Mercedes-Benz has relatively the least controversy, and the interior has been highly praised in the circle, but it takes a while to accept the new design of individual models just after they are launched, such as the new E-class now, and the acceptance has become higher and higher.

So, regardless of the price, judging from the design of these three brands alone, which one do you like the most?

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