People want to see the story of the hero PUBG, Luo Yonghao and Yu Minhong are both heroes.
【Lieyun Network Beijing】Reported on March 3 (Text/Lv Xinyi)
Recalling the 10,000-word cover letter written to Yu Minhong, Luo Yonghao laughed and said that it was a humiliating process.
At that time, Luo Yonghao was full of enthusiasm to find the human resources department of New Oriental, but he was turned away because of his undergraduate degree. Luo Yonghao was not convinced, he bypassed the human resources department and directly found Yu Minhong's mailbox to send his job search information, and lied in his resume that he had taught a pyramid scheme class.
It is precisely because of this experience of lying that Yu Minhong became interested in Luo Yonghao, and in Yu Minhong's view, he is a very powerful person who can teach MLM training courses. Luo Yonghao also got the position of teacher in New Oriental as he wished, and such a seemingly insignificant lie allowed the two parallel lines to find a point of intersection.
But this experience seems to be less beautiful than expected for Luo Yonghao, who bluntly said that Yu Minhong always wears the cloak of idealism and portrays himself as noble and pure, which is too hypocritical, "Yu Minhong is one of the most unprincipled people I have ever met."
A few years later, Luo Yonghao left New Oriental, opened his own business road, encountered many obstacles, and finally joined the live broadcast wave and became a big man in the live broadcast industry. When Luo Yonghao sat on the top seat in the live broadcasting industry, the scenery of the education and training industry was no longer beautiful, and Yu Minhong was forced to sit on the seat of the anchor. However, the sales of the two-month live broadcast were not satisfactory, and even the voice of Yu Minhong was urged to learn from Luo Yonghao.
Yu Minhong has not yet surpassed his old subordinate Luo Yonghao on this road, but Luo Yonghao has already replaced himself with the same title as the old leader Yu Minhong.
Source: Screenshots of social media platforms
On February 19, Luo Yonghao appeared in front of the public as the principal of the E-commerce Academy, and sitting next to him was the former principal of new Oriental Beijing Campus, who used Yu Minhong's live streaming case in his PPT when Luo Yonghao was the platform for e-commerce training. Just a few hours ago, Luo Yonghao's old principal Yu Minhong was acting as an anchor in the Oriental Selection account to say that the window had been officially opened. That is to say, on the same day, Luo Yonghao was named as the principal, and Yu Minhong was adapting to the position of an anchor.
The intertwined lives of the two people seem to officially press the interchange button at this moment.
Take advantage of the situation and follow the followers
In the past few decades when China's private enterprises are in full swing, there is no shortage of entrepreneurs who take advantage of the trend of the times, which is the so-called hero of the times.
Among them, Yu Minhong and Luo Yonghao are the "lucky ones" under the tide of the times. If you carefully review the business journey of the two people, it is not difficult to find that in the first half, Yu Minhong took advantage of the situation, Luo Yonghao was a follower, and the second half was completely opposite.
The world knows that the time and place are indispensable, and Yu Minhong's success also has these three elements. In the 1980s, china saw a "wave of going abroad", which inspired adults to learn English. Yu Minhong should have been a member of this wave, but in order to earn the tuition fees abroad, he began to endorse the identity of Peking University, and earned the first pot of gold through English training classes with his excellent professional qualities. Subsequently dissuaded by Peking University, Yu Minhong mistakenly embarked on the road of entrepreneurship.
Looking back from now, when Yu Minhong founded New Oriental in the early days, he belonged to panning for gold in the tide and moving forward in exploration. In other words, with the help of the boom of going abroad, Yu Minhong is taking advantage of the situation and taking advantage of the momentum. In 2000, six years after the formal establishment of New Oriental, it had already mastered more than half of the adult English training market share in Beijing, and Luo Yonghao saw the trend and decided to be a follower.
Luo Yonghao's follow-up is not only to apply for a job at New Oriental, but to be deeply attracted by the ideas transmitted by New Oriental.
"A group of Peking University students, out to start a business, still with an aura of idealism, I was confused." Luo Yonghao said that the story of Yu Minhong and New Oriental was very attractive to him, and even the premise of hating English and teachers the most could not stop him from taking a three-hour train to Beijing. In this way, the follower Luo Yonghao came to New Oriental to teach, and with his unique and humorous teaching method, he was repeatedly awarded the title of one of the most popular teachers of New Oriental. "When I came, I had a lot of good yearning and expectations for New Oriental."
But followers don't follow forever.
"According to statistics, there are about 200 companies that have gone out from New Oriental to start a business." Yu Minhong often believes that the entrepreneurial blood of New Oriental employees is inseparable from their own risk-taking genes, and he believes that not being willing to be mediocre is a common feature of New Oriental people. "There is no doubt that everyone who comes to New Oriental wants to become another Yu Minhong to a certain extent. Everyone's thinking is, since Yu Minhong came out of Peking University to start a business and became a New Oriental, if I go out from New Oriental or somewhere else to start a business, can I become Yu Minhong? ”
For Luo Yonghao's departure, Yu Minhong seemed very generous, he said, "In my mind, he is still a very good teacher, I think he is one of the few people in New Oriental who has a little ideological consciousness, for me, I appreciate him to let him come to New Oriental, will not because he left New Oriental, do not appreciate him, this is not in line with my principle of doing things." ”
But Luo Yonghao does not seem to think so, and his evaluation of New Oriental is not positive: "It has no spirit, if it is not said to have a spirit, it is the spirit of making money." But they created an idealistic, so-called New Oriental spirit. ”
Attracted by the spirit of New Oriental and disappointed in it, Luo Yonghao chose to take advantage of the situation and successively founded English training classes, hammer technology, and electronic cigarettes. In fact, these several entrepreneurial projects are in line with the current environment. It wasn't until after a few years of tossing and turning and owing six hundred million that Luo Yonghao began to really find his potential - live broadcasting.
Source: Screenshot of Luo Yonghao's account
When Luo Yonghao entered the live broadcast, although there were already mature head anchors on the market, the industry as a whole was still in a rapidly developing and immature stage. Luo Yonghao said, "I saw a report that the total GMV of live e-commerce in 2019 exceeded 300 billion yuan, and it is expected to impact the trillion volume in the future." ”
This report made Luo Yonghao smell the "potential" and resolutely entered the live broadcast. A few years ago on the Internet has a small reputation, plus the aura of entrepreneurs, Luo Yonghao quickly found his own position in the live broadcast with goods, sat firmly in the position of a brother with goods, after this Li Guoqing, Dong Mingzhu, Liang Jianzhang and many other entrepreneurs began to live with goods, from the timeline point of view, Luo Yonghao seems to have opened a chapter of entrepreneur live broadcasting, but what he did not expect was that Yu Minhong became a follower at this time.
After the double reduction landed, Yu Minhong held out for several months and still had to escape a large loss, until December 28 last year, Yu Minhong took the new ideal of helping farmers to participate in the wave of live streaming with goods, becoming the back wave of entrepreneurs live streaming with goods.
No one will always ride the east wind of the times and run on the eve of the market outbreak, but there will always be people who bet on the wind and take advantage of the momentum. This sentence applies to Yu Minhong and also applies to Luo Yonghao.
The same and different under idealism
It is often said that what attracts you proves what type of person you are, and luo Yonghao is the same.
After being attracted by the idealism of the New East, Luo Yonghao's subsequent entrepreneurial process also frequently appeared as an idealist. When he founded the English training class, Luo Yonghao called it the coolest training class in history, and he also said that it was too easy for him to become the head of the industry because of the poor level of his peers. Luo Yonghao does have the business ability to match his ambitions, and Fan Deng once said that Luo Yonghao alone can overthrow the entire New Oriental.
Luo Yonghao used a speech called "An Idealist's Entrepreneurial Story" to summarize the entrepreneurial process of this English training class. Interestingly, in a later interview, Luo Yonghao once said that he wanted to help another English training class renovate the Orient, "If there is a training institution in the market that shares a share of New Oriental, New Oriental cannot dare to do so." ”
In this way, an aspiring idealistic young man, seeing through the idealistic business war game, determined to participate in the business war, and eventually became the group of people he called a pure commercial organization.
Later, Luo Yonghao founded Hammer Technology, and the name of the speech was still "The Entrepreneurial Story of an Idealist". Through Luo Yonghao's smashing of Siemens, his argument with the "counterfeit fighter" Fang Arkzi on Weibo, and then his desire to become China's Apple, these events show that Luo Yonghao's idealism is to create a pure land built on business.
"Idealism will be invincible when there is not much gap between our business capabilities and those giants." Luo Yonghao's idealism embodies the ideal in business ability.
Unlike Luo Yonghao, who has traveled to many industries and wants to build an idealized business company in his own eyes, Yu Minhong's idealism has always revolved around education. Yu Minhong's today is a real benefit from education, which is a typical story of reading to change fate.
Yu Minhong said that "the only thing in the world that can change the fate of ordinary people is education", he hopes to make more people change through New Oriental, and he also said in the dialogue Zhou Chenggang that education should be more idealistic and less pragmatic.
Yu Minhong once said, "The ideal is to continuously raise your faith throughout your life." After wanting to change his destiny through education, Yu Minhong once again raised his ideals and set his sights on the mountain. "I spend at least half of the rest of my life working towards balanced educational opportunities for rural and mountain children," he said. ”
He did exactly that, New Oriental construction of mountain hope primary school, Yu Minhong initiated the establishment of the Beijing Love Yuanshan Public Welfare Foundation, as a member of the National Committee of the Chinese People's Political Consultative Conference, Yu Minhong has repeatedly proposed to ensure educational fairness and improve rural education.
Yu Minhong, who focused on educating farmers, even dropped out of the field and put idealism on the countryside. He first abolished 1,500 teaching sites and donated all the tables, chairs and benches to the rural primary school. Entering the live broadcast, Yu Minhong did not choose common live broadcast products such as FMCG, but instead he set up oriental selection to focus on the sale of difficult agricultural products. He said that he hopes to integrate upstream and downstream enterprises through the Oriental Selection Platform, so that more farmers can transform into agricultural industry workers and let them have better incomes. At the same time, many young farmers can return to their hometowns, let them stay with their children, and make china's left-behind children less.
Source: Screenshot of the Oriental Selection account
Luo Yonghao and Yu Minhong actually appreciate each other, Luo Yonghao admires Yu Minhong's entrepreneurial story, and Yu Minhong was indeed touched by Luo Yonghao during the interview. The so-called differences and grievances between the two are actually different in the identities of the two sides and the responsibilities they bear. Luo Yonghao's departure from New Oriental is not satisfied with the concept of education, which Yu Minhong has also said similar remarks. Perhaps, if the two did not meet in New Oriental, there might be a different story development.
But the first half of the two is full of differences, the former is an idealistic entrepreneur who has repeatedly failed from the grassroots, and the latter is an idealistic teacher who strives for educational fairness after the knowledge of rural origin changes his destiny. But the two reveal the same will not to accept defeat and persevere. It interprets the spirit of people without resilience, not enough to dance in the rain.
Swap scripts and climb to the top
22 years ago, Yu Minhong would not have thought of his subordinates, and now he has picked up his life script as a principal. Life is impermanent, and shopping malls are even more unpredictable, from parallel lines to intersection points to "exchange lives", the intertwined stories of Luo Yonghao and Yu Minhong are full of psychedelic colors.
Time flies, and the past has become the prologue. When Luo Yonghao and Yu Minhong each solved the problem and entered the live broadcast, the outside world was full of sighing voices. This lament is out of respect for the past experiences of both sides.
Luo Yonghao and Yu Minhong's live streaming goods are under pressure, six hundred million debts make Luo Yonghao have to earn quick money to pay off the debt as soon as possible, Yu Minhong needs a transition period, through the business of providing cash flow to maintain the transformation of New Oriental.
But in fact, live broadcasting is by no means the end for the two of them.
Yu Minhong said, "I don't want to develop myself into a live streamer, only if the team itself is strong, the business can continue to develop." I have more important things to do." Luo Yonghao also gradually withdrawn from the live broadcast business, after the end of the debt repayment road, Luo Yonghao will continue to go to science and technology entrepreneurship, on October 20 last year, Luo Yonghao Weibo said, "I will return to the technology industry next spring, the day after paying off the debt, no, the same day." ”
Nowadays, the spring has reached Luo Yonghao has not returned to the technology industry, but has become the principal of e-commerce training. And his old headmaster is walking his live belt road. Interestingly, Yu Minhong once mentioned in the book that Luo Yonghao left New Oriental to start a business. Nowadays, Luo Yonghao also uses Yu Minhong as a case study on PPT to tell the transformation of education and training industry personnel to do live broadcasting. Both sides are taking each other as a case and silently walking the other's path.
There are two ways for people to live, one is to live like grass, you absorb the rain and dew and sunlight, but it does not grow much. The other is to become the seed of the tree, even if you are stepped into the middle of the soil, you can still absorb the nutrients of the soil. When you grow into a towering tree, people will be able to see you in distant places. After exchanging life scripts, Luo Yonghao and Yu Minhong are on the way to climb the peak, and the future is full of uncertainty, but they both have the quality to solve problems.