Ford announced a business restructuring on Wednesday, and its electric vehicles (EVs) and internal combustion engine vehicles (ICE) will be split into two separate companies to quickly respond to the trend of the tram industry.
Ev was named Ford Model E; ICE was named Ford Blue, which was meant to prioritize environmental friendliness.
The two companies remain part of Ford, but complement each other on a business basis in order to "model e get the most freedom to innovate and respond as fast as start-ups, Blue has the industry's deep technical heritage, and a strong brand like Bronco," Ford CEO Jim Farley said in a pre-prepared statement.
Tram start-ups Lucid Auto and Lordstown Auto released production forecasts this week with disappointing results. Analysts blamed the inaccessibility of battery materials and bottlenecks in large-scale production.
Lucid previously announced that it would mass-produce the Lucid Air, which has a range of more than 500 miles, to push the Tesla Model S.
Musk commented on this, saying that everyone can stack batteries, model S a year ago can pile batteries to 600 miles, but who will run long distances every day? Isn't it silly to drag extra dead weights to and from work? Acceleration, handling, efficiency are all affected, even if it is only 400 miles of range, which is enough for most people.
In fact, there is a more important one musk does not want to break: cost. Why do start-up tram companies like to start with high-priced models? Because start-ups have no production and no bargaining power, they cannot control costs, and the production of economic models is immediately exposed, and they can only rely on the so-called stacked luxury cars to take care of the cost.