In recent days, the domestic auto market has become extremely lively, because as the Beijing Auto Show approached in April, many car companies began to release new cars in groups, while those without new car release plans were making small moves behind the scenes to seek sales growth.
Taking BBA as an example, Mercedes-Benz and BMW have been working hard to release new cars during this time, and Mercedes-Benz's focus is mainly focused on the medium and large pure electric sedan EQE, and released a high-performance AMG series in one go, which seems to want to sweep away the haze of the previous EQC cold.
Bmw's side is the spring breeze proud of the horseshoe disease, in 2022 completely grasped the 75% of the equity of the joint venture BMW Brilliance in China, it immediately opened the domestic X5 listing process, and yesterday officially announced the official map of the domestic X5, it is rumored that the price of the new car will be about 100,000 cheaper than the imported version of the X5.
At the same time, BMW, like Mercedes-Benz, has released a number of pure electric new cars, and the i4 full range of models (including M models) has recently been launched first. In addition, the pure electric version of the BMW 3 Series i3 was also recently registered in the ministry of industry and information about the new car information directory, ready to be officially unveiled at the Beijing Auto Show in April this year.
After talking about Mercedes-Benz and BMW, let's take a look at what the "A" Audi in the BBA is doing. Although SAIC Audi has just recently launched a new car, the Q5 e-tron, this "shell change ID.6" has not caused too many waves in the minds of consumers, but a car purchase price from the employees flowing out of the FAW-Volkswagen Audi has aroused great interest from the outside world.
Judging from the exposed pictures, even if it is the current Audi brand hot model Q5L, its internal discount is basically around 70,000-80,000 yuan, That is to say, the guidance price is 415,800 yuan Q5L luxury dynamic type, the price after the discount is only 332,600 yuan; Q2L this Audi entry SUV, internal employees only need 200,900 yuan to carry home; more exaggerated is the Audi brand in the cheapest price in the country A3 series model, the entry-level model sold to employees the price of only 162,000 yuan, which is already the price of ordinary consumers to mention a high-end Volkswagen golf.
Just when the melon eating masses think that only FAW-Volkswagen Audi employees can enjoy such a preferential price, the Internet has exposed that the actual terminal discount of the Audi brand is not small, according to a number of media peers who visited the Audi 4S store, now Audi's terminal discount is also close to the internal price of employees, and the average price of Audi Q5L in the country is about 80,000. That is to say, in the absence of a strong new product listing, Audi can only take the old road of "price for volume" and seek to be in the same camp as BMW and Mercedes-Benz in terms of sales.
In fact, Audi's hidden crisis is far more than the decline in sales, it is foreseeable that this year will be a big year for Mercedes-Benz and BMW products, whether in the field of new energy, or in the field of traditional fuel vehicles, the two will launch a number of blockbuster models, such as BMW's mid-term redesign of the 3 series, a new generation of 7 series (new car debut, or next year production) and Mercedes-Benz's new generation of GLC, AMG C63, AMG SL and other heavy models.
On the Audi side, the Q4 e-tron, Q5 e-tron (SAIC Audi) and e-tron GT, the three e-tron series models, will be listed within the year, but I think Audi should overestimate the influence and product strength of its own new energy vehicles, and also overestimate the enthusiasm of domestic luxury car consumers for new energy vehicles.
Although Xiaobian himself is an Audi fan, it is still necessary to say that if Audi does not have a big change in oil truck this year, with the old interior design on Q5L and A4L, its sales this year are estimated to be at the bottom of the BBA. So everyone thinks that in this year's BBA, who can win the championship, I personally think bmw with the domestic X5, can stabilize the Mercedes-Benz and Audi side.