Recently, the Yunnan Provincial Sports Bureau issued the "14th Five-Year Plan for the Development of the E-sports Industry in Yunnan Province", which proposes that with the comprehensive e-sports industry circle in central Yunnan as the core, Kunming, Qujing and Yuxi will be built into a comprehensive e-sports city dominated by international and domestic high-level e-sports competitions and integrated development of multiple formats. As soon as the policy came out, local e-sports enthusiasts in Yunnan expressed surprises, "Finally, you can watch the game offline." ”
E-sports city is a concept that has been often mentioned since the rise of the e-sports industry, at the beginning it was Shanghai to create an "e-sports capital", and gradually, more and more cities such as Wuhan, Chengdu, Shenzhen, Hainan, etc. have begun to create the city's "e-sports business card". It can be seen from the fact that so many cities have begun to vigorously develop e-sports, and the regional construction of e-sports has achieved obvious results. In recent years, we can find that there are many models of e-sports and urban development.
Efficient use of physical resources: esports + real estate
The cooperation between e-sports and real estate is not only limited to the upgrading of e-sports halls, but also provides opportunities for the transformation and development of the local market, and provides new ideas for enriching the entertainment life of local people.
Shanghai Home ESP Shopping Center is the first e-sports cultural experience center in China, with a strong cyberpunk style on the outside, and a social experience video game space integrating electronic entertainment, sports entertainment, fighting competition, and two-dimensional elements is set inside. The shopping mall as a whole gathers a variety of formats such as retail, catering, entertainment, and services, which can deeply resonate with e-sports enthusiasts and provide them with a platform for offline gatherings and exchanges.
In addition, esp home also cooperated with KPL, holding a number of water friends competitions and university invitational tournaments, adding to the e-sports atmosphere of the venue.
With the entry of e-sports into Asia, the development prospects of the e-sports industry are broader. Rational use of urban real estate resources in the mode of e-sports may be the "perfect answer" to urban development.
A new form of traditional culture: e-sports + cultural tourism
In 2017, the League of Legends Global Finals was played for the first time at the National Stadium "Bird's Nest", and the final scene was full.
In 2020, the League of Legends Global Finals came to Shanghai Pudong Football Stadium, and due to the epidemic, the venue only opened more than 6,000 places, while the number of lottery numbers reached 2.5 million.
Judging from the huge flow of people that the event can attract, e-sports can indeed attract traffic for the urban cultural tourism industry. In recent years, "e-sports into scenic spots" is a "magic trick" to promote the development of urban cultural tourism. As early as 2019, Tencent and Yunnan Cultural Tourism jointly created the "League of Legends Campus E-sports Cultural and Creative Village", adding the "League of Legends" element to the ancient city villages, leading the new tourism culture with e-sports characteristics, and the traditional culture was accepted and inherited by more young people because of the new form.
Another e-sports "top stream" king glory has also found a development model of e-sports + cultural tourism, and linked up with famous attractions such as Hangzhou Songcheng Scenic Area, Guangzhou Chimelong Happy World, Beijing Great Wall, etc., to carry out cultural exchange activities through game stage dramas, cosers and other forms.
Exporting culture through the combination of e-sports is a drainage measure that more and more cities are willing to take.
Dilemma: For the premature "esports town"
Among the development models of many e-sports-empowered cities, "e-sports town" can be described as the worst wind evaluation.
In 2020, the CMEL (formerly CMEG) National Finals was held in Chongqing Zhong County, which is one of the important e-sports events hosted by Zhong County since it announced the creation of an e-sports town. In order to hold the event, the relevant departments built the so-called "country's first standardized, professional and largest e-sports hall" - the Three Gorges Harbor E-sports Hall at a cost of 1.4 billion. With such a large support, the Chung County event can attract not many spectators. In the case of low traffic, e-sports halls are rarely used.
The disadvantages of "small towns" are also well summarized, as the saying goes, if you want to be rich, first build roads. Most of the "small towns" lack the hard condition of convenient transportation, and Zhong County is 190 kilometers away from the city and is one of the few districts and counties in Chongqing that does not have a high-speed rail. In the case that the infrastructure has not yet been fully abbreviated, many people in the industry believe that it is too early to talk about the concept of "e-sports town".
epilogue
The e-sports industry, which overtakes in curves during the epidemic, will further expand its influence of the times this year. More and more cities are willing to enter the game of e-sports, which also shows that e-sports is gradually being recognized and accepted by the mainstream of society. The huge audience base of the e-sports industry has also brought huge traffic and commercial value to the city, narrowing the distance between young people and the city.
As long as the method is correct, esports can make the city better.