In today's increasingly developed e-sports industry, it is imperative to operate alliances rationally
When the veteran team IG won the championship in one fell swoop at the 2018 League of Legends Global Finals, the League of Legends professional team entered the public eye, triggering a domestic boom, and the "first year of e-sports" that was ridiculed by fans was a top-notch.
A large amount of commercial capital has entered the LPL, and at the same time, the league has been pushed to a stage of long-term development.
Three years later, EDG won the third LPL crown, but the IG champion team all announced their departure at this time, and there was no reunion, which was regrettable.
From the former championship team to the various things, the joke is that "can't afford to pay". Without delving into its authenticity, it more or less reflects the loopholes in its internal commercial standardized operation.
In addition to satisfying the "dream" of e-sports players, the team also needs to consider the demands of the commercial level.
Zi Tengjing Sports has taken over domestic events and is getting better and better in terms of league systematization and operation institutionalization.
In the past ten years of LPL, e-sports has a more complete event system, a more perfect player protection system and development plan.
In addition to the league, the team also needs to work hard in player management and business operations to create a healthy and sustainable e-sports development ecology.
The team youth training system has gradually matured
Speaking of e-sports development, we have to mention Wang Sicong, who entered the e-sports circle as an IG investor in 2011, and with his huge assets, he spent thousands of dollars at that time, creating the world's only shield club IG.
As the "guide" of e-sports capitalization, he pushed e-sports to the public, showing the huge commercial value behind it, attracting a large amount of capital to enter.
Since the "first year of e-sports", Taobo Sports, Li Ning and Weibo have successively injected capital to join.
After the team changed its name to TES, Tobo introduced the star player Jackey Love, who won the second place in the spring tournament and the summer championship in the same year, and won the final four of the global finals.
It not only made the team famous in one fell swoop, but also brought more derivative value to the manufacturer behind the movement: as of February 28, 2021, its total revenue reached 36 billion yuan, an increase of 6.9% year-on-year.
The case of TES Club has confirmed from the positive that capital can achieve a win-win situation in the league, if you have to "pick the bones in the egg", the only regret is that the first seed TES stopped in the semi-finals and failed to reach the highest peak.
However, not all clubs have access to the most commercial resources, and relying solely on large sums of money to maintain the strength of the squad is not a long-term solution.
In the final analysis, in addition to the entry of new capital, a good alliance ecology also needs a complete youth training system to support.
The veteran team in the LCK division, T1, from SKT to T1' astonishing triple crown results, has been surpassed so far. Mature business operation model has become the basis for the continuous operation of the team. The mature youth training system behind T1 has transported a large number of talents:
LPL veteran we, as the first world championship team in China, has created the e-sports elders of ruofeng, smile, promise and abu generation.
Although it has always used "poor" as a label, it has become the only team to increase its income with its unique youth training system.
From the first crown of 1.0, to the semifinals of S Race in 2.0, to the goal of 3.0. Ten years have allowed this old team to usher in countless reconstructions. At the end of this year's transfer period, the WE3.0 era came to an end, and the team will rebuild in the S12 season.
Only a mature youth training system can support the reconstruction of the team and return to the peak one day.
How the league fills the position
After the defeat of the "foreign affairs sports", the LPL is determined to polish the youth training system, and in the past two years, it has made drastic reforms: abolishing the promotion and relegation competition, changing the LDL to the League of Legends Development League, and assisting the LPL teams to develop their own youth training systems.
At the same time, spend a lot of energy on holding a "draft meeting" before the season, so that potential newcomers will not be buried.
In the Demacia Cup, the 2021 League of Legends Professional Academy Mercedes-Benz title team EQX, the 2021 League of Legends Professional Academy Wahaha title team WHG, all staged wonderful performances, allowing the industry and outside to see the ability of potential newcomers.
After the transfer period ended, many teams raised the potential newcomers of the second team. The "All-China Class" is no longer rare, and the older the more teams tend to choose potential newcomers rather than the introduction of Korean aid.
After years of dormancy, LPL's youth training system has been polished and formed. The league should also take its responsibility to improve the ecological reputation of players and enhance the trust of the audience.
In addition to the above-mentioned youth training system behind the commercial operation of the team and the pursuit of achievements, the healthy and orderly development of the club cannot be lacking in the sound and strict management system of the league.