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On the evening of February 28, at the 2022 Mobile World Congress held in Barcelona, Spain, Honor released the Magic4 series of high-end flagship mobile phones, which will be launched in many countries around the world. This global conference is a major move after honor independence, marking that the honor magic series will fully enter the overseas market.
Source: Glory
Market research institute Counterpoint Research data show that in the domestic market, Honor has made a strong recovery, with a market share of 17% in the fourth quarter of last year, doubling year-on-year, ranking second for the first time, and Apple ranking first. The 2022 start to Glory continued to maintain a strong momentum, with a weekly sales share of 17% in the last week of January, a record high for the company.
Source: Counterpoint Research
On the evening of February 28, the Honor Magic4 release rushed to Weibo hot search. On the evening of the same day, the panel giant BOE with a market value of 180.7 billion yuan said that BOE supplied flexible OLED screens for the Honor Magic 4 series.
Fully enter overseas markets
At the press conference, Honor CEO Zhao Ming introduced that honor magic4 pro is equipped with a 50 million pixel wide-angle camera, a 50-million-pixel ultra-wide-angle camera and a 64-million-pixel periscope telephoto camera. At the press conference, Zhao Ming repeatedly took the Honor Magic4 Pro to benchmark the iPhone13 Pro.
Honor Magic4 series is equipped with a new generation of Snapdragon 8 mobile platform. According to Honor, Honor Magic4 Pro has pioneered a new smart privacy call function in the industry, which uses innovative audio technology and unique audio channel design in privacy protection mode to greatly reduce the problem of sound leakage when users answer phone calls in relatively quiet scenes such as elevators, conference rooms, and taxis.
In terms of price, the Honor Magic4 8GB+256GB version is priced at 899 euros; the Honor Magic4 Pro 8GB+256GB version is priced at 1099 euros.
Honor said that in October 2021, the Honor 50 series has begun to resume sales in the global market, and has been sold in France, the United Kingdom, Germany, Italy, Spain, Belarus, Saudi Arabia, Egypt, Iraq and other countries. At the same time, Honor's channel and retail systems in more than 40 countries around the world have also been initially established, and more than 200 operators and distributors have established cooperation. Starting from the 2022 Mobile World Congress, with the European market as the core to radiate the global market, Honor will officially start the journey of globalization, and in 2022, it will continue to break through the markets in France, Finland, the Czech Republic, Saudi Arabia, Malaysia, Mexico and other countries.
According to the Counterpoint Research report, the continuous explosion of mid-to-high-end mobile phone products has promoted the strong recovery of Honor in the Chinese smartphone market. After the Honor 50 series was launched, it maintained the sales champion in the $200-$599 price segment for five consecutive months. In 2022, with the help of the new product Honor 60 series and Honor Magic V, Honor mobile phone sales will continue to maintain strong growth.
From the perspective of the high-end mobile phone market, counterpoint Research reported that in the Android camp, the sales of honor magic 3 are in the leading position. Mobile World Congress will be a golden opportunity for mobile phone brands to debut in the European market, and mobile phone manufacturers such as Honor, Vivo, OPPO and other mobile phone manufacturers will bring the latest high-end mobile phone products and cutting-edge technology.
CITIC Securities forecasts Glory to sell 0.70 billion units in 2022.
Good for the supply chain
Industry insiders believe that the strong recovery of Glory is good for supply chain companies.
On the evening of February 28, BOE, a panel giant with a market value of 180.7 billion yuan, said that after the Glory Magic 3 series, honor 60 series, and honor Magic V folding products, it once again joined hands with Honor to create the industry's top flexible screen based on the high-end flexible display technology brand - f-OLED for the Magic 4 series.
Source: BOE Official Micro
On February 28, Hongxin Electronics said that the company will strive to continue to provide all-round flex board support for brand mobile phones such as Honor, including module support and direct supply of mobile phones.
On February 19, Xinwei Communication replied on the interactive platform that Honor is an important customer of the company, and the company has maintained good cooperation with it and has provided it with pan-radio frequency products such as antennas, wireless charging, EMI\EMC. The projects are progressing well.
Haitong Securities Research Report shows that Changxin Technology has supplied mobile phone display modules to major domestic mobile phone brands such as OPPO, vivo, and millet, and has provided display module products to Honor since May 2021. With the expansion of the business, the company's mobile phone display module business will gradually recover.
Zhuoshengwei said a few days ago that the company has covered the vast majority of Android mainstream mobile phone manufacturers customers. In accordance with the relevant policies and regulations, the company can supply glory.
Shanghai Belling said that the company's main customers of mobile phone camera modules include Xiaomi, vivo, honor and so on.
Channel provider Aishide said that the company is a strategic investor and important partner of Honor, and is also the designated operation service provider of Tmall Glory's official flagship store and offline Glory store, and is the offline exclusive agent of Honor's multiple products. The company will continue to deepen online and offline omni-channel cooperation with Glory to jointly expand the market space of high-end mobile phones.
Editor: Li Ruoyu Wang Yin