In the past, Geely Automobile took the lead in entering the mobile phone battlefield, which attracted a hot discussion in the market. Today, the smartphone market may usher in another automotive person.
On February 22, some media reported that One of the new car-making forces, Weilai, wanted to get involved in the field of mobile phones. In this regard, Weilai said that there is no information to disclose at present.
This ambiguous response made the melon-eating masses believe it to be true. The problem is that the prospects of the new energy vehicle market are promising, and the smart phone has been seriously rolled in, why do the two big guys still have to plunge into the mobile phone market?
Weilai also wants to make a mobile phone?
In China's electric vehicle track, Weilai, Xiaopeng and Ideal are known as the three new forces of car manufacturing. With its first-mover advantage, WEILAI has always been an industry leader.
With the development of Xiaopeng and ideals, Weilai's dominant position has gradually become unsafe. Seeing that the delivery volume is lagging behind, Li Bin and Weilai Automobile are also trying to find a way.
A few days ago, it was reported that Weilai was recruiting troops, forming a research and development group, and cross-border cutting into the smart phone market. In response, Weilai responded, "There is no information to disclose at present, and further information will be communicated with you." ”
Even if NIO does rush into the smartphone market, there is no need to be surprised. Previously, Geely Automobile had already tested the waters. At the end of September 2021, Geely officially announced its entry into the mobile phone field. Subsequently, the rumors of the market have not been broken. At the beginning of 2022, more media reported that Geely was negotiating with Meizu for an acquisition.
At present, it is not surprising that mobile phone manufacturers have entered the car-making track. After all, the market penetration rate of electric vehicles is constantly improving, and the prospects are promising. Car manufacturers do not stick to the main business, but to enter the "inner volume" serious smart phone market, it is really puzzling.
In the view of toutiao, Lei Jun is one of the investors of Weilai Automobile. If NIO needs to build a mobile phone bound to the car, it can consider cooperating with Xiaomi. However, some commentators believe that after Xiaomi spent tens of billions of dollars to start building cars, from a commercial point of view, Weilai Automobile should also make mobile phones.
Geely and Weilai began to build mobile phones, Xiaomi, Huawei began to build cars, such convergence and integration, but also means that the current technology Internet and new energy automobile industry, the boundary is becoming increasingly blurred. The old saying that "interlacing is like a mountain", it seems to be changed?
Why do car builders build mobile phones?
Why did the big guys of car companies cross borders and enter the smartphone industry with serious internal involvement? Is it a last resort to make up for the ecological shortcomings, or a counterattack in the face of mobile phone manufacturers' car manufacturing?
For mobile phones, Li Shufu believes that this is an application carrier of software innovation, which can not only allow users to enjoy the new achievements of science and technology, but also transfer a part of the excess to the car and realize the close connection between the car and the mobile phone. In his view, in the user ecological chain of the Internet of Everything, mobile phones can connect to the Internet of Vehicles and satellite Internet, providing users with a more intelligent multi-screen interactive life experience through a strong ecosystem and consumption scenarios.
Behind the interconnection of mobile phones and cars, the current contradiction is the user's growing demand for car intelligence and the poor experience of the car machine. This may be the reason why the Auto people themselves went down to make mobile phones.
At present, human society is entering an era of high intelligence. The car has also evolved from a traditional means of transportation to a smart terminal with more powerful interactive properties. However, in this transformation process, automakers have to build a software ecology while fighting hardware.
Mobile phones happen to be a "customs clearance weapon" to open up the smart car ecosystem. For automakers to make mobile phones, China Merchants Securities commented that this is to pave the way for the integration of smart cars and smart phones - the layout of mobile phones and smart cars can realize the integration of intelligent terminals, and the software is seamlessly connected between the car machine and mobile phone, forming a complete ecological chain.
Of course, taking a step back, whether it is a car or a mobile phone, it is part of the intelligent ecology. Compared with cars, mobile phones are obviously more sticky to users. Of course, for consumers, what can impress people's hearts depends on the product in the end. You tell me?