Wen\Wei WuXian
As a Toyota with a high retention rate, there are generally few discounts on the terminal price, which also makes the price of Japanese cars represented by Toyota relatively "real" at the terminal, so how much does insiders buy Toyota?
Recently, some netizens exposed a list of FAW Toyota employees' car purchase applicability models and price lists, which showed that hot-selling cars including Asian Dragon, Corolla, Yize, Rongfang, Asia Lion, Lingfang and so on were among them. Among them, the internal price of the Asian Dragon is about 40,000 lower than the guide price, the Corolla is around 20,000, the Asiatic Lion is also around 20,000, and the RAV4 is around 30,000, so the price is still more attractive than the current Toyota system in the market.
Of course, the authenticity of this price list cannot be confirmed, and its price is for reference only.
In fact, due to the dual impact of chip shortage and Toyota's sales recovery in China, the current preferential treatment of both FAW Toyota and GAC Toyota in the terminal is relatively limited, and it is in this context that the manufacturer's concession of profits is quite attractive.
Taking the newly listed Toyota Lingfang as an example, the new car has a price range of 21.18-29.78, positioned in a medium-sized SUV, built based on the TNGA-K platform, using a 2.0L naturally aspirated engine, with a maximum power of 171 horsepower and a peak torque of 207 Nm, matching the CVT stepless transmission. Because the new car has just been listed, there are few discounts at the terminal, and through the employee price, you can enjoy a reduction of 30,000-40,000 yuan, which is still very good in terms of cost performance.
At the same time, it is worth noting that the 4S vehicle also needs to pay the service fee, purchase insurance, and the loan will also pay the financial service fee, which is not low compared to many consumers, and through internal purchase, there will be a lot of savings. For employees, it is still more affordable.
Of course, it is not uncommon for internal employees to give preferential treatment to car purchases, including the previous SAIC Volkswagen, FAW-Volkswagen and independent brands can start at a price lower than the market price, for internal employees, there is nothing wrong with starting their own products at a more favorable price, which is also an employee welfare. For more consumers, it is mostly a hilarity.
(This article is originally produced by the editorial department of [Auto Industry] New Media, the author of this article is Wei Wuxian, and the reprint should indicate the source)