Zhang Lei, the king of investment, said: Many bosses are too concerned about face, and when they start a business, they use their own name to register a business, but they don't know that this is a very stupid behavior, and I never invest in such a boss!
Why Zhang Lei would say such a sentence, in fact, it is very understandable, because in Zhang Lei's more than 20 years of investment experience, he has seen too many enterprises, especially many large enterprises with unlimited scenery but because of an oversight by the founder, assets collapsed overnight.
The fundamental reason is to register a business in your own name!
Why does Zhang Lei repeatedly remind bosses not to use their id cards to register enterprises? In fact, the reason is very simple.
First of all, the legal representative of a company is the first responsible person of the enterprise, once the enterprise has a problem, the first thing to be pulled out of the accountability is the legal representative, and registering the enterprise with his own IDENTITY means that the risk is all on himself.
In addition, the property under the same name also needs to bear unlimited joint and several liability, if there is a problem with a company under your name, it means that you not only have to take out the assets of this company to compensate, but other companies under your name, your family's house, car and other property will be implicated, with a significant impact.
In addition, register the enterprise in your own name, at the end of the year when the company dividends, the dividend to your account also needs to pay 20% personal income tax, if your annual dividend is 1 million, you want to pay 200,000.
Smart bosses like to use the way of "limited company" to control the enterprise through a special equity layout, saving costs and reducing risks, while firmly grasping the control of the company.
The way a limited partnership operates is also simple:
The first step is to register a family company with the Industrial and Commercial Bureau and let your children be partners in the family company, so as to avoid sole proprietorship and avoid unlimited joint and several liabilities in the later stage.
The second step is to set up a main company, the main company is the company you use to run the actual business, because the main company involves real business transactions, so not only to ensure that the control is in your hands, but also to ensure that you are not involved in the accident.
Therefore, investing in the main company with a family company, when the majority shareholder of the main company, the shareholding ratio is more than 67%, so that you indirectly control the main company by controlling the family company.
The third step is to establish a limited partnership, in order to ensure the concentration of the equity structure of the main company, so the establishment of a limited partnership as a shareholding platform, the shareholders and investors and employee dividends into the limited partnership as an LP, only enjoy the right to dividends, no decision-making power, so that it will not affect the control, but also can disperse the equity, play an effective incentive role.
In fact, almost every founder attaches great importance to the control of the company, and even fights for the control of the company, and there are not a few examples of court, such as Li Guoqing and Yu Yu of Dangdang.com.
Jingdong Liu Qiangdong once said that if he loses control of the enterprise, he will sell JD.com at the first time and have no time to play games with capital, which reveals the importance of the company's control behind it.
However, many bosses now only use the old method to deepen their control over the enterprise, such as by holding the equity in their own hands, not daring to decentralize, and as a result, they give the benefits to others, but the risk remains on themselves.
When the enterprise has a problem, it accidentally puts itself into it, and the huge enterprise suddenly becomes leaderless, such as the Li Yapeng incident that made a lot of noise last year.
Because more than a dozen enterprises are registered in their own name, as a result, one of the enterprises has a problem, along with the assets of the other 13 companies are taken out to fill the pit, and finally desperate, their assets are frozen, and they are restricted from high consumption.
The same is true of the well-known star Wang Baoqiang, who originally made a lot of money through film and television, and the number of enterprise investment under his name was also higher than a few, but because of his wife's secret layout, he lost control of the enterprise, and finally he was penniless, and even 20,000 yuan of legal fees were difficult to bear.
It is not difficult to find that successful enterprises have achieved control over the company through special equity layout, Ma Yun holds less than 5% of Ali's shares, Ren Zhengfei holds less than 1% of Huawei's shares, and Liu Qiangdong's shareholding in JD.com is less than 10%, but such a low equity ratio does not affect their control over the enterprise.
This is the charm of equity layout!
It is not difficult to find that business management is a very test of the ability of the boss of the subject, there is a day outside the sky, there are people outside the people, your cognitive model determines how much money you can make, many bosses are not because they don't want to do it, but because they don't know how to do it.
To this end, I suggest that you start a set of "Equity System Toolkit", which contains the equity distribution agreements, partnership cooperation agreements, consistent actor agreements, equity entry and exit agreements, confidentiality agreements, etc. that need to be used in the above model, a total of more than 800 agreements supporting 16 enterprise mechanism design courses, so that you can be prepared in the process of corporate governance.
Running a business is a hard practice, business strategy is the most important, and business tactics are indispensable. As an enterprise manager, in today's rapidly changing era, the boss can only continue to learn, through learning to increase their horizons, increase their knowledge, in order not to be eliminated by the times!
Instead of waiting and seeing, you can take new action, and while you're still hesitating, your opponent may already be on the path of learning and growth. Click on the link below to get started!
PS: There are also professional equity teachers to provide consulting services.
Equity System Toolkit
