Wang Xiaofei, Li Houlin, Li Guoqing, and ...... "ex-husband's live broadcast track" is already quite crowded, and Li Yapeng and Jia Yueting, who are both female star ex-husbands and both "old lai", have opened up a "debt boss Vlog special" together, and their gestures are all dramas.
Self-media person Luo Beibei commented that the two of them are also a pair of sleeping dragons and phoenixes among the debtor bosses in the field of short videos. "Jia Yueting has a strong sense of faith, Li Yapeng has been an actor after all, and he has a sense of acting skills."
Text | Ma Yanjun
Edit | Shinno
Operations | Puffs
Run away for half your life and carry out the debt to the end
As early as three years ago, when the Chaoyang District Court in Beijing made a retrial verdict on Li Yapeng's case of being accused of "owing 40 million yuan", Weibo netizen @山下山門月 once sighed - in junior high school, he remembered that Li Yapeng lost money in various investments and was on the news, and now he is still losing money, he is really rich.
Now that another three years have passed, Li Yapeng is once again on the hot search because of debts. This time, the number became 75,000 yuan.
On May 13, the blogger "hidingtree" posted 9 chat records, saying that he and Li Yapeng have known each other for 24 years and have cooperated for nearly 4 years, exposing that Li Yapeng owed employees wages, social security, business expenses, etc. for 10 months, and he was also owed a month and a half of wages, totaling 75,000 yuan. According to him, he has been unsuccessful for so many years, and as long as money is involved, Li Yapeng is "selectively blind".
▲ Blogger "hidingtree" accused Li Yapeng of unpaid wages. Picture / Weibo screenshot
The chat log also shows that the salary seeker joined the Zhongshu Holding Group, founded by Li Yapeng, in October 2018 and began to ask Li Yapeng for employee wages in November of the following year. But until December 2022, Li Yapeng's reply was: "Nothing, far more than you imagined", and invited him to "come to tea one day, it's free".
The response came quickly. At ten o'clock the next morning, Li Yapeng released an apology video. Sitting in the car, he said that he was on his way to Wuyi Mountain to find tea, and only got up early to get the salary information, promising to solve the problem before leaving work that day, and apologized to the salary seeker and more than 100 colleagues who have left the company in the past year or two.
In the video, Li Yapeng looked calm and smiling, saying that after more than a year of hard work, more than 90% of the compensation owed to employees has been paid, "victory is in sight, I will continue to work hard." As soon as the camera turned to the road ahead, he inserted a sentence of chicken soup, "There is no smooth road in life", and clenched his fists to encourage the salary seekers, "I wish you all the best in the future, be able to thrive, come on".
This is not the first time Li Yapeng has mentioned the progress of the payment of compensation. The day before Chinese New Year's Eve this year, he posted a video of the annual summary, and after hearing the employees say that 87% of the overall distribution was made, Li Yapeng sighed and said with a bitter smile: "After a busy year, I still haven't distributed everything to everyone as planned." ”
The employee on the other side comforted him: In fact, you have worked hard this year. After thinking for a while, he took back the signed paper from the employee's hand and made a few strokes, "I won't take it yet, you can give it to Haojiang, Lao He, and Xiaojing." In the end, I didn't forget to ask the staff to send a few boxes of "our own tea" to everyone, and "I will sign it when I take it, which can be regarded as a New Year's greeting".
▲ Li Yapeng smiled wryly in the video. Figure / Screenshot of Douyin
Some netizens commented at the bottom: "Is this a new TV series? Touching. Someone else gave him advice, "I think you should consider filming, isn't it better and faster." ”
Li Yapeng has been in financial trouble for not a day or two, but his mental state has not been stable before. Just three months ago, when he was eating dumplings live at night, he was quite emotional. Talking about income, he said with red eyes that he was paying for the biggest mistake he had made in his life, and he had paid off his debts for more than ten years, and he had eaten takeout for a week in a row after the year.
This outpouring resonated with Li Xiang's ex-husband Li Houlin, who was also an "old lai", who immediately gave Li Yapeng a "big rocket" gift of thousands of yuan to show his support. But many netizens find it difficult to empathize with his situation, and instead think of "the employees who are owed wages by you have no place to cry", "If you deliver takeaway for a week, you will know what miserable is".
Li Yapeng seems to be very dissatisfied with the description of "live crying poor", and the next day he began to offer a reward on the whole network, claiming that "if there is a friend who can provide 10 seconds, my live crying poor video, I will be rewarded with five catties of spring tea".
▲ Li Yapeng offered a reward on the whole network by crying poverty. Figure / Screenshot of Douyin.
In that bounty video, Li Yapeng showed an amazing "optimism", he claimed that he had encountered cyberbullying, and he should think about it, "It's not easy for everyone now, if my point is not easy, and I can make it a little easier for everyone, doesn't that show my value?" ”
Not yet on the "40 million"
Li Yapeng's "this is not easy" is mostly related to the arrears of 40 million yuan.
In 2008, Li Yapeng, together with his brother Li Yawei and others, established Lijiang Snow Mountain Investment Co., Ltd. In 2012, Snow Mountain Company bought a piece of land of more than 400 acres for 163.5 million yuan, and Li Yapeng, who was still Faye Wong's husband at the time, talked excitedly about the tourism and vacation real estate project at a press conference of husband and wife, saying that he would invest an additional 3.5 billion yuan in three years. The camera swept to Faye Wong on the side, expressionless and speechless.
In Li Yapeng's layout, the most important project is the Snow Mountain Art Town, which is a tourism and resort real estate project with art as the core concept and integrating hotels, apartments, villas and other products. Li Yapeng chose a professional trading team and designed more than 130 villas for the town, but due to the development process regardless of the cost, the best materials and labor should be used, and the landscape trees also insisted on being airlifted from Sichuan and Beijing, and the garden cost of 22 villas alone cost tens of millions of yuan.
▲ The Snow Mountain Art Town in Li Yapeng's video. Figure / Screenshot of Douyin
In 2014, the first phase of Snow Mountain Art Town began to be pre-sold, and the total price of 190 square meters of products reached 4 million to 5 million yuan, and larger units were sold for 7 million or even tens of millions of yuan. With the good popularity in the circle, Gao Yuanyuan, Na Ying and many other celebrities have bought houses here, and this is also one of the few "sales results" in the town - according to media reports, in the two years since its opening, the town has only sold more than 30 villas.
The vigorous failure of the Snow Mountain Art Town has become an unavoidable Waterloo on Li Yapeng's repeated defeats in business. Prior to this, Li Yapeng for the project to bring in 60 million yuan of investment in Taihe Youlian, the two sides agreed that after the expiration of the cooperation period, Taihe Youlian Company will cash in 40 million yuan in advance.
But when the three-year appointment time came, Li Yapeng failed to pay the money for a long time, so Taihe Youlian chose to appeal. After many lawsuits, on July 6, 2022, the Beijing No. 3 Intermediate People's Court made a final judgment on the case of Li Yapeng's "debt of 40 million yuan": Li Yapeng and Li Yawei paid 40 million yuan and interest to the plaintiff Taihe Youlian.
In order to repay this huge amount of money, Li Yapeng took advantage of the east wind of celebrities opening live broadcasts one after another, and entered the field of short videos and goods. In August 2021, Li Yapeng began to operate his own short video account, often shouting at the air in a small country yard, showing the daily life of eating fish food and planting radishes barefoot. But in the eyes of many people, this action is quite embarrassing, and Li Yapeng, who keeps chicken soup in his mouth, was quoted by netizens as Faye Wong's famous saying: "What I'm most afraid of is being pretentious." ”
In 2022, Li Yapeng officially entered the live broadcast to bring goods, mainly selling wine and tea with high customer unit prices, and also launched his own brand "Academy Manufacturing". Up to now, Li Yapeng has more than 4.5 million Douyin fans, and has more than 20 live broadcasts per month since 2024.
▲ Li Yapeng's live broadcast is diligent and can be called a model worker. Figure / Screenshot of Douyin
Feigua data shows that the cumulative sales of Li Yapeng's live broadcast room in January 2024 will exceed 100 million, and the customer unit price will be as high as 200-300 yuan.
Some netizens asked him in the video comment area: "How can you avoid 40 million in life?" ”
Li Yapeng replied: "Don't do anything." ”
In fact, the debt owed was not paid off in a day, and he couldn't avoid the follow-up problems caused by 40 million for a day. In the latest response, Li Yapeng said that since the resignation of "hidingtree" in the spring of 2024, he does owe the latter about 60,000 yuan in compensation, and specified the name of the Douyin account of the salary seeker, "I hope friends will pay more attention and support him."
In response, the wage seeker countered that the timing of the resignation and the amount owed were wrong, and that Li Yapeng owed "wages rather than compensation". The salary seeker also questioned that Li Yapeng's motives for announcing his Douyin account were impure, "apologizing on the surface, but the essence is rhythmic, and people scold me."
The harder you try, the more you fail
It is difficult to know whether Li Yapeng, who has become famous as an actor, will regret embarking on this road of doing business. But the origin of everything may be related to a hearty rock scene.
In 1990, Li Yapeng was admitted to the Central Academy of Drama. In the second semester of his freshman year, he saw a performance for the first time at the Beijing Diplomatic Club. It was a basement, and with each step down, you could feel the loud noise more clearly. When the four long-haired musicians of the Tang Dynasty band appeared in front of Li Yapeng, he was deeply shocked by the manic atmosphere.
That was Li Yapeng's first contact with rock music, and it was from that day that he felt that his life was related to art. A large number of musical elements in "Dream Back to the Tang Dynasty" were collected from Xinjiang, and Li Yapeng decided to hold a rock music performance in his hometown of Urumqi, so that children in his hometown could also be exposed to this shock. Two years later, he met Guo Yiguang, the manager of the Tang Dynasty band, and after several "stalking", the other party promised him that as long as he received all the performance fees 15 days before the performance, the band would consider acting.
▲ Tang Dynasty band. Photo / Visual China
In order to hold this performance, Li Yapeng first borrowed 800 yuan from his family to buy a daily newspaper every day. During the summer vacation of his junior year, Li Yapeng knocked on the doors of 87 companies and received 97,000 yuan in cash assistance.
In the early autumn of 1993, "Feiyan Rock Night" was performed for two consecutive nights at the Urumqi Gymnasium. At the performance site, Li Yapeng kept running with the flag of the Tang Dynasty Band until he was taken out by the security personnel. In the end, the tickets for the performance were sold for 140,000 yuan, which was an "astronomical amount" at the time, and the performances of bands such as Tang Dynasty and Cobra allowed Xinjiang people to see the charm of rock music for the first time, and even affected the fate of a generation of young people.
After the performance, Li Yapeng left himself a ticket money to go back to Beijing to study, and used the rest to print commemorative posters and rock and roll cultural shirts. For a time, the entire Urumqi taxi was full of rock music posters, and many people wore black cultural shirts and walked on the street.
The holding of those two performances seems to be the experience of a young man with ideals and a perfect dream. Years later, Li Yapeng concluded: "I feel like my life is constantly replicating that experience. ”
But since then, his business path has been marked as more and more difficult to achieve. In 1998, Li Yapeng raised $500,000 in financing to establish the "Wedding Banquet" Internet company to provide wedding and wedding-related services. Someone was willing to pay 4.5 million to buy 30% of the shares, but he was unwilling, and he declared bankruptcy nine months after opening.
In the first year of the new century, Li Yapeng founded a magazine called "Wedding", and three months later, there was a problem with the issue number, and finally announced the closure of the publication because there were no investors to take over.
A few years later, he and his brother established the "Beijing Century Spring Film and Television Culture Media", and the investment projects "Good Man Li Chenggong", "Beach" and "Witness" suffered losses one after another, and only the film version of "Carry on Love to the End" recovered the cost.
▲ Picture / "Carry on Love to the End"
In July 2005, he and Faye Wong entered into marriage. A few months before his marriage, he was still busy fulfilling his business ambitions and invested in the establishment of the VIP ROOM bar. Eventually, after four years of dismal business, the bar closed its doors.
In 2008, with the boom of the real estate industry, Li Yapeng bet all his net worth to enter the real estate, and finally owed 40 million yuan. In the ten years from 2000 to 2010, Li Yapeng was filming for almost three months every year, and the other nine months were at work, and even the agent was questioning him: The company loses money, and the drama does not make less money, you calculate how much you have lost!
In order to accompany his girlfriend for an interview, he entered the Central Academy of Drama by mistake, and after graduation, he successively filmed "Carry on Love to the End" and "The Legend of the Condor Heroes", becoming one of the four popular students.
As early as 2000, after the broadcast of "Smiling Proud Jianghu", Li Yapeng began to gradually reduce his workload, and only took one play a year. Later, in an interview with "Lu Yu Has an Appointment for a Day", he also bluntly said: "I am not suitable to be an actor, my ideal is to be a businessman." ”
▲ Li Yapeng played Ling Huchong in "Smiling Proud Jianghu". Photo / "Smiling Proud Jianghu"
But in 2010, Li Yapeng, who had lost countless amounts of money, found a new goal on the road to business. In that year, he disposed of all the previous companies and established the Zhongshu Group, which plunged into the traditional cultural industry under the name of the Chinese Academy.
And the origin of this decision seems a bit hasty, and it may also show why Li Yapeng failed all the way.
One afternoon in 2010, he and his assistant went to an inn for tea, and when they were strolling around the yard, the gate opened, and Li Yapeng walked over to close it, but as soon as he turned around, the door opened again, and he went to close it again.
When the gate of the courtyard opened inexplicably for the third time, the moment Li Yapeng stretched out his hand to close the door, he turned to the assistant and said, "I want to be a Chinese academy." He said that for seven or eight years, he had been paying attention to the culture of the academy, "but on that magical afternoon, I suddenly figured it out like an initiation." Maybe this is called, thinking about it in the morning and evening, there will be an echo. ”
Too idealistic and stubborn in feelings make it difficult for Li Yapeng to maintain a foothold in the business world. This can be seen from his summary of his business path, "Sometimes I feel like a playful child, and I take out a little money to buy all kinds of favorite toys." ”
The ex-husband's live broadcast track is too crowded
The combination with the "legendary" Faye Wong is one of the most important decisions in Li Yapeng's life. He may not have expected that after more than ten years of separation, the label of "diva ex-husband" would still be firmly glued to him.
In order to repay the debt, Li Yapeng and his current wife Hai Ha Jinxi started a husband and wife live broadcast. In the comment area of almost every video, someone asks: "Why did Faye Wong fall in love with him back then?" ”
Li Yapeng once revealed in an interview that in order to pursue Faye Wong, he collected hundreds of cold jokes and sent them to the other party non-stop, Faye Wong held a concert for a whole year, he put down his work and ran for a whole year, just buying tickets to send relatives and friends, it cost one million yuan.
It's just that after the vigorous pursuit, there is a more fragmented and grinding real life. Li Yapeng once exposed the embarrassment of not knowing what songs Faye Wong sang in Yang Lan's talk show. A long-ago video was also revealed, which became evidence of the two people's similar interests-
In 2012, Li Yapeng pulled Faye Wong, who was wearing civilian clothes, to appear at the scene of the I Do brand business event, saying that he wanted to surprise his wife and give him a special diamond ring after many years, and specially prepared a carton of butterflies for the release activity.
But when the box was opened, many butterflies had died due to the cold weather and fell to the ground, Li Yapeng looked embarrassed, but still followed the process, reading the sponsor's advertisement, and Faye Wong on the side squatted on the ground and picked up the butterflies one by one. After the event, Faye Wong refused the interview and left alone, and a few months later, the two officially announced their divorce.
▲ Faye Wong squatted on the ground to pick up butterflies. Diagram / Network
And many years later, the frustrated Li Yapeng complained bitterly in front of the live broadcast camera about the hardships of repaying debts, and Li Houlin, the founder of I Do and Li Xiang's ex-husband, also quietly joined the "ex-husband live broadcast track", and the moment he brushed up the rocket for him, I don't know if the two of them thought of the embarrassing business activities back then, or the "sympathy" as an "old lai".
In 2022, Hengxin Xili Company, founded by Li Houlin, due to excessive debt, fluctuating cash flow, thunderous performance, revenue and net profit both plummeted, and its well-known diamond brand I Do was also exposed to large-scale layoffs, arrears of employee wages for several months, and then Li Houlin was included in the list of dishonest people.
In September 2023, Li Houlin released the first Douyin video, responding to the company's situation, saying that "now is the darkest moment in life", and Li Yapeng also supported Li Houlin in the comment area, "What is entrepreneurship, is never lying flat".
▲ Li Yapeng also supported Li Houlin in the comment area. Figure / Screenshot of Douyin
Subsequently, in order to support her old friend, Wang Xiaofei, another "well-known ex-husband", specially held an I Do live broadcast special session called "Fei Li is the only one", and appeared at the live broadcast with Li Houlin, and even teased herself: "I also stock up on rings." ”
Under the leadership of Wang Xiaofei, Li Houlin started his debut with goods a few days later, and the total sales of the first live broadcast reached the level of 10 million yuan, and he also shed tears in the live broadcast room, saying that he was very glad to have made the biggest breakthrough in his life, "It was you who changed the rest of my life and allowed me to live again."
Wang Xiaofei, on the other side, took the tear offensive to the extreme, relying on going crazy during the day and getting drunk and crying at night, and firmly sat on the top spot of the track. In the live broadcast room of Zhang Lan and Ma Liuji, the climax of the family drama brought traffic, and also sold millions of boxes of Ma Liuji hot and sour noodles for them.
And Li Guoqing, who was also in a fuss because of the divorce, relied on exposing the details of his marriage failure in the live broadcast room, telling the tragic story of being the same founder, but being kicked out, and squeezed into the "ex-husband's live broadcast track".
At the same time, he is also keen to compete with the participants of the track. When he was connected with Wang Xiaofei's mother Zhang Lan, he first said that he believed in love and marriage, and would find a lover to marry, and added: "Even if you may be cheated again." ”
Zhang Lan, who had a hot temper, said directly: "Why do you keep saying that others are cheating on you, don't you think you are cheating on others?" ”
In the live broadcast of Lianmai, Li Guoqing also said very aggrievedly, "When there is more than 2 billion on the account, is it appropriate not to give him dividends as a shareholder?" Zhang Lan complained about why she wanted so much money, "Aren't you realizing your self-worth." Li Guoqing also explained that he has a public welfare dream and wants to donate to build a rural primary school, so he is really short of money.
▲ Zhang Lan and Li Guoqing connected with the microphone. Figure / Screenshot of Douyin
Regardless of whether the face is glorious or not, the bigger the stage, the more money will be earned. In October 2022, Li Guoqing, who has been "self-exposing his scars" in the live broadcast room for more than a year, said that he had earned more than 15 million, but he didn't take a penny, and he used it to support the knowledge payment app he founded to read and live broadcast the company in the morning and evening.
Recently, the already crowded "ex-husband track" has another player - star Gan Wei's ex-husband Jia Yueting. In contrast, he is one of the few ex-husbands whose own topics have overshadowed his ex-wife's brilliance, and the public is more concerned about when he will return to China.
On May 7, Jia Yueting announced through social media that he had "made several decisions to save FF", including a "tangled decision that is not consistent with personal pursuits" - making money to save the company through the commercialization of personal IP and subsidizing car manufacturing. As soon as the words fell, a video of him staying up late in the office and working overtime, eating fritters and dipping soy milk and nibbling on pickles when he was hungry spread all over the Internet, and the "Debt Boss Vlog Special" officially opened.
Self-media person Luo Beibei commented that Jia Yueting and Li Yapeng are also a pair of sleeping dragons and phoenixes among the debtors in the field of short videos. "Jia Yueting has a strong sense of faith, Li Yapeng has been an actor after all, and he has a sense of acting skills." It is foreseeable that the short video "ex-husband track" will continue to be lively in the future.
▲ Debtor boss Jia Yueting. Figure / Screenshot of the video number
References:
1. "Li Yapeng staged "True Return": Live broadcast to fill the real estate pit with goods, and sales have exceeded 100 million since 2024" Blue Whale News
2. "Li Yapeng: My Artistic Life Begins with Rock and Roll" interface news
3, "Industry Dark Light Li Yapeng: The History of the Decline of the First Generation of National Idols, a Good Hand of Cards Played Poorly! >> Big-eyed cute master
4, "Recently, the ex-husbands of female celebrities have been live in groups, and the more they sell miserably, the more money they make" Vista looks at the world
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