In China's home appliance consumer market, Haier, Midea, Gree, etc., as the head brands, have been leading the development of the industry. With the development of the head brand in the field of small household appliances, the competition in the small household appliance market has gradually intensified. However, there is no shortage of excellent brand products that have become the first choice for most families. So, who will it be?
In 1994, Jiuyang Company was established. So far, Jiuyang has been deeply engaged in the field of small household appliances for 27 years. Its business mainly includes soybean milk machine, noodle machine, induction cooker, rice cooker, dishwasher and other products and exported to More than 20 countries and regions such as Japan, the United States and Singapore.
In 2005, Jiuyang smoothly entered the fast lane of development. By 2007, the sales volume of Jiuyang soybean milk machine exceeded 5 million, and the domestic market share reached 80%, which was crowned as the "single product king". After only one year, Jiuyang landed on the A-share market, becoming the fourth in the market value ranking of all A-share home appliance companies, once approaching Haier.
In the first year of listing, Jiuyang soybean milk machine sold 10 million units, and it was a great success in the field of small household appliances. Time back to now, Jiuyang soybean milk machine in the first half of 2021 topped the top of the top 10 list of soybean milk machine and the list of top 50 hot models. Among them, well-known brands such as Suber and Midea are ranked behind.
Jiuyang can achieve such dazzling results, into tens of thousands of families, inseparable from the brand rejuvenation transformation and research and development investment and other major factors. In terms of brand rejuvenation, the launch of Doraemon, HELLO KITTY, Coca-Cola and other co-branded IP models of small household appliances meet the needs of Generation Z; in terms of R&D investment, Jiuyang's R&D expenditure in 2019 was 330 million yuan, an increase of 10.99% year-on-year, and continued to grow in 2020. According to statistics, a total of 2855 patents were issued in 2020.
In addition, the upgrading of the wall-breaking machine without hand washing and the soybean milk machine without hand washing is also the performance of Jiuyang's increasing pursuit of the ultimate and convenient life to meet consumers.
2020 is the year of the rise of the small household appliance industry, becoming the only product category with positive growth in retail sales. It was also this year that Jiuyang achieved operating income of 11.224 billion yuan. At the same time, in the encirclement of Midea, Haier and other head home appliance brands, it has won the first place in many categories.
At present, Suber, Midea, and XiaoXiong are all strong opponents of Jiuyang in development. Although in the field of soybean milk machine, Jiuyang has achieved a relatively stable hegemonic position, it still needs to enhance the status of other categories of products in the small household appliance industry. Continuous innovation, adhere to research and development, in the future to achieve higher promotion!
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