On April 18, Joyoung held a grand 30th anniversary new product launch conference in bustling Shanghai with the theme of "Paying Tribute to Great Little Problems". Over the past 30 years, Joyoung has always adhered to the concept of health and innovation, committed to solving small problems in people's lives, continuously accumulating core technologies, creating healthy home appliances, and promoting the sustainable development of a healthy lifestyle.
Picture: Joyoung's 30th anniversary new product launch site
"A cup of soy milk beats the world", invented a product and created an industry
The Chinese have dedicated the fragrance of tea to the world and kept the soy milk for themselves. People have been drinking soy milk since ancient times, but the process of making soy milk is very complicated. In the past, in winter, when we wanted to drink a cup of soy milk, we often needed to brave the cold wind, go out to buy soy milk, bring a breakfast for our family, and when we drank it, there might only be a trace of warmth left in our mouths.
In 1994, Joyoung invented the first fully automatic household soymilk machine. Since then, Joyoung has also entered thousands of households and has been recognized by the people of the whole country.
Pictured: The first fully automatic household soymilk machine
In the first ten years, Joyoung invented a product, created an industry, and achieved a brand with "a cup of soybean milk".
In addition to cooking soymilk, people found one small problem after another when using the soymilk machine, and these small problems also promoted the technological innovation of the soymilk machine step by step.
Can soy milk be filter-free and residue-free?
For a grain of beans to be reborn into fragrant soybean milk, the soymilk machine needs a strong heart - a motor. Not only should it be powerful, but it should also be stable and reliable, and it must also be quiet.
However, in order to achieve no filtration and no slag, in addition to the motor, the perfect cooperation of crushing technology is also required. Since the blade is turning, so are the beans, like holding a knife and chopping leaves in a tornado. Control the angle well, and the crushing can get twice the result with half the effort. Therefore, Joyoung delved into fluid dynamics and made the best combination of blade shape, material and cup body, so that the granularity and final taste of soybean milk can change as you like.
Can soy milk be boiled more fragrant?
To judge whether soy milk is mellow and fragrant, the first thing is how well it is boiled. However, it should be noted that soy milk is rich in protein, and when the temperature rises to 80° to 90° when boiling, it will produce a lot of foam, which can easily overflow. However, if the temperature cannot be maintained above 85°C, the antinutrients such as urease and lipoxidase in the soy milk cannot be eliminated, resulting in a beany smell in the soy milk, which not only affects the taste, but also reduces the safety. Therefore, Joyoung relies on its innovative anti-spill technology, which not only ensures the full boiling of soybean milk, but also effectively avoids the problem of overflow.
The key to the taste and nutrition of soy milk lies in the mastery of the heat. With proper heat, the nutrition and deliciousness of soy milk can be fully displayed. In order to achieve this goal, Joyoung has set up a professional R&D team to conduct in-depth research on intelligent temperature control technology, and successfully developed a patented technology for simmering, which provides the answer for the fragrant taste of soybean milk. Based on advanced temperature control, boiling and spill prevention technology, Joyoung soymilk machine has formed a unique nutrient extraction and boiling curve, ensuring that every cup of soymilk can achieve the best taste and nutritional effect.
A small soybean milk machine contains the scientific and technological strength honed by Joyoung. In the first ten years, Joyoung continued to achieve technological breakthroughs, and achieved three core technologies: motor drive technology, intelligent temperature control technology, and nutrient extraction technology, as well as many important technologies such as fluid dynamics technology and overflow prevention technology. These technologies are also the underlying core technologies of small household appliances. In this process, Joyoung soymilk machine has gone through 25 technical iterations, more than 500 products, and accumulated more than 1,200 technical patents.
These technologies are the results of Joyoung's research on one small problem after another to the extreme. Because behind every small problem, there is a consumer's imagination of a better life.
With core technology to achieve multiple firsts, these healthy household appliances you are familiar with are all created by Joyoung
In the second and third decades after that, Joyoung found that through the core technology accumulated by the soymilk machine, it can enter more categories and help consumers solve more small problems in life.
The invention of the heating wall breaker is the best example.
Picture: Joyoung Almighty Wall-Breaking Nutrition Master Y8
After the wall breaker was introduced to China from Europe and the United States, it set off a boom. However, Chinese consumers have encountered a problem: the wall breakers all over the world are cold wall breakers, and there is no heating function at all. What should I do if I want to take a sip of a hot drink?
For Jiuyang, Chinese brands know best that Chinese stomachs need to be warm. Since the soymilk machine and the wall breaker are very similar in principle, Joyoung naturally entered the category of wall breaker. In 2016, Jiuyang invented a heated wall breaker to allow people to drink a variety of nutritious hot drinks in one sip and warm the stomach of Chinese.
The heating wall breaker quickly won the favor of Chinese consumers and swept the country. Joyoung wall breaker has been riding the dust since then, and has maintained the industry championship for 8 consecutive years.
Solving the industry problem of the health risk of rice cooker coating peeling off is another proof of Joyoung's unremitting efforts to make products for the health of users.
In the past, rice cookers generally used aluminum-coated liners, and once the bare aluminum was released after the coating fell off, there would be health risks, which was a "time bomb". The industry as a whole has not been able to find a good solution.
Joyoung has entered the rice cooker category based on temperature control, anti-spill and other technologies. At the beginning, Joyoung thought about a question: how to let everyone eat a bite of healthy rice?
In 2014, Joyoung took the lead in launching the first coated rice cooker with iron liner to effectively prevent the health risks of aluminum coated liners.
In 2018, the first steam rice cooker with glass liner was invented again, and for the first time, the cooking effect of non-stick rice with 0 coating was realized. However, the thermal conductivity effect of the glass liner is not very good, and it is not easy to clean.
After countless scientific research efforts and breakthroughs, Joyoung finally achieved significant results in 2022 - successfully developed the first stainless steel 0-coated rice cooker. This rice cooker is made of stainless steel and has been recognized as the best material for 0 coatings due to its excellent thermal conductivity and abrasion resistance. What's more worth mentioning is that Joyoung combines its original air-cooled water moisturizing film technology, which not only ensures the health and safety of the rice cooker, but also makes the rice taste better and will not stick to the pan at all. In 2023, Joyoung has once again taken a solid step forward and launched the lattice micro-pit technology, which has significantly improved the non-stick performance of the rice cooker, reaching the national standard level 2 non-stick level, bringing users a better experience.
图:九阳2024款0涂层不粘电饭煲40n9U pro
Joyoung has set off a 0 coating revolution in the rice cooker industry and quickly gained user recognition.
It is based on the core technology accumulated by the soymilk machine that Joyoung strives to find the best product solution at the beginning of entering each new category, starting from the user's health problems.
Want to eat healthy noodles with 0 added at home? Joyoung invented a fully automatic household noodle machine;
Tibetans work hard to make butter tea at home? Joyoung invented a fully automatic butter tea machine;
Worried about the radiation hazards of induction cooker? Joyoung invented anti-radiation induction cooker;
豆浆机清洗太费劲? 九阳发明不用手wash豆浆机;
The air fryer is dry, firewood and slow to make food?
Joyoung invented a variable frequency light sound wall breaker;
The water purifier will be polluted twice, and the hot water is too slow? Joyoung invented the space antibacterial heating water purifier;
……
Figure: Joyoung Space Thermal Small Net R5P
Every technological breakthrough and product innovation of Joyoung is a deep understanding and careful polishing of those seemingly inconspicuous but vital health details in life.
One after another, the "first" quality small household appliances have entered every family and become a good helper for people's healthy life.
But Joyoung was not satisfied with the height of the starting point, but climbed all the way in different categories. In addition to helping users solve small problems in the kitchen, Joyoung has also expanded to the whole house field. Based on the technology of motor and fluid dynamics, Joyoung has entered the cleaning category. Based on motor and temperature control technology, Joyoung has entered the category of high-speed hair dryers......
Over the past 30 years, Joyoung has accumulated 13,681 technical patents, including more than 700 invention patents with high gold content.
Serving the small family, but also for everyone, the "three kitchens" convey the national feelings
In the family kitchen, Joyoung has helped everyone solve the small problems in family life, and has also become a "national brand" that has been with many consumers for many years. Joyoung's understanding of the national brand is to serve every "small family" well, but also to serve the broader meaning of "everyone".
As early as more than 10 years ago, Joyoung United Public Welfare Organization found a small problem in the survey: the kitchen facilities of many schools in remote mountainous areas were relatively backward, resulting in the inability to eat a good lunch.
In 2010, Joyoung officially launched the "Public Welfare Kitchen" project. From the very beginning, Joyoung's choice of public welfare model is not simply to donate money, but to set up a special public welfare team, responsible for the end - from the field evaluation of each school, to the standardized design of the kitchen, to the procurement and equipment installation, the implementation of full-link management, the acceptance of the kitchen one-stop delivery to the school.
Over the past 14 years, Joyoung has helped nearly 1,500 rural schools build public welfare kitchens. At least 500,000 students now benefit every day. Help every school child to have a nutritious and delicious lunch.
In 2000, Shenzhou 5 carried the first Chinese astronaut, Yang Liwei, to space. It was a moment of national celebration, and people all over the country watched the event on television. At that time, Joyoung people sitting in front of the TV would never have dreamed that the products they made would go into space with these astronauts more than ten years later.
In 2014, Joyoung was officially selected by the state to participate in the development of manned space kitchen to help solve the small problems of astronauts' life in space.
Picture: Joyoung Space Kitchen exhibition hall
In the space station, although astronauts can look up at the stars and travel for nine days, even the "small problems" such as eating a hot meal and drinking a glass of warm water are big problems in the space station.
For example, in the past, international astronauts took 4 hours to cook an onion in space, and they could only drink cold water. And even if you want to drink a glass of clean warm water in space, you will face the problem that bacteria in space multiply several times faster than on the ground. For another example, if you want to drink a glass of soy milk, because the special environment of space will form stomach flatulence.
After eight years of technical research, Joyoung finally developed a space kitchen in 2021 and successfully settled in the Chinese space station. With the space kitchen, astronauts can eat a hot meal in just 40 minutes, and they can also enjoy a cup of clean warm water at 45 degrees at any time, and at the same time, they can drink delicious soy milk in space, so that they can enjoy the same food as on the ground.
Jiuyang's enthusiasm and motivation to explore the vast space allow Chinese to eat a heart-warming Chinese meal no matter where they are, and let the smell of fireworks in the world at an altitude of 400,000 meters.
From the kitchen to the whole house, we continue to use healthy appliances to propose a better life
In our vast country, the solution of every small problem, multiplied by the rhythm of 1.4 billion heartbeats, is enough to be a force for lifestyle change.
In the past 30 years, Joyoung has always adhered to the commitment to health, using cutting-edge technology and products to solve the problems encountered by every user in healthy life, whether it is the nutrition challenges of children in rural schools or the confusion of astronauts in space.
Through this journey, Joyoung has continued to forge ahead, accumulated deep knowledge and experience, especially in the creation of space-ready kitchen equipment, Joyoung engineers are honored to work side by side with China's top scientific researchers. This process not only allowed Joyoung to accumulate valuable space technology, but also deepened these technologies in the research and development of space kitchens.
Today, these space-derived technologies have returned to our daily lives to solve more problems for the masses. Joyoung's space technology series products launched for three consecutive years have led a kitchen revolution and become a model of technological innovation in China's small household appliances.
With the passage of time, Joyoung has developed from the original soymilk machine to the whole house healthy home appliances, covering all aspects of people's daily life. In addition to the space technology series released this time, there are also a series of life products for young people's lifestyles.
Greatness begins with smallness, and technology begins with everyday life. Joyoung will continue to take health and innovation as the core, provide the best solutions for users' healthy life with the spirit of solving practical problems, and open a new chapter of happy life for countless families.