Recently, Aaron Greenberg, Chief Marketing Officer of Xbox, visited Colombia, a Latin American country, where he communicated with local Xbox player fans and answered questions from some players.
According to Aaron, the company is very focused on regional policies and intends to increase its presence in Asian and Latin American markets in addition to the main markets in Europe and the United States. Microsoft regularly conducts market research in countries that support the XGP subscription service and tries to make the service available to everyone. In Colombia, for example, the price of XGP subscription services has decreased due to factors such as inflation.
When fans asked when to promote the xCloud cloud gaming service in Latin America, Aaron said that xCloud servers are based on Xbox Series X hardware, but because XSX consoles are in high demand, Microsoft has to decide whether the hardware produced in each region is for sale or used as an xCloud server. In addition, Aaron also said that due to the lack of host demand, the Xbox team itself is short of hosts.
Aaron also revealed some information about Xbox's internal studio. For example, he again confirmed that many studios that had financial problems before joining Xbox were able to significantly increase their development budgets and increase developers because of the company's financial situation.
Aaron said that many talented development teams have joined the Xbox family, including The Coalition, Playground Games and Ninja Theory, and Aaron, for example, said that when he first saw the trailer for Hellblade 2, he was surprised: "But you don't show us the gameplay, we just watched the animation." The developer explains, "No, look, I'm manipulating the movements of the protagonist Xena. ”
When Aaron was asked about the recent acquisition of Activision Blizzard, he could not answer directly as chief marketing officer, but he then made it clear that he would surprise players with XGP even before the acquisition was completed.