No matter in which line, we can see that if a brand or a company wants to open up the market, the most important thing is that the product planning should be clear, and each product must perform its own duties, thus forming a strong boost to the brand.
For example, in the automobile market, a car brand should have products that can highlight the brand style, but also have to hit the market volume of products, but also to harvest profits of products, we take the luxury brand Mercedes-Benz as an example, GLS, S-class or Maybach, AMG series and other high-end products are undoubtedly bearing the role of shaping the brand style, and Mercedes-Benz C-class, E-class, GLC, GLB, etc. are models that hit the market to harvest profits, the most obvious of which is Mercedes-Benz GLLB, with an average price of more than 300,000 yuan, Although Mercedes-Benz has advanced tuning technology, giving 1.3T relatively good power performance, it is still a small displacement engine of more than 300,000 yuan as a luxury model.
In the past, the difference between luxury products and ordinary joint venture cars is fundamentally in the absolute power obtained under the absolute displacement, which can balance the cost of users to buy luxury cars, and now under the trend of increasingly strict emissions, the shrinkage of displacement is also understandable. But more than 300,000 cars using 1.3T power is still a bit unreasonable, after all, the Audi Q3 and BMW X1 next door also have 2.0T versions to choose from, so even if the Mercedes-Benz GLB has excellent practicality, but it has not been able to get considerable sales, and even many people say that the birth of Mercedes-Benz GLB is "cutting leeks".
Mercedes-Benz GLB: The leeks are almost cut, it's time to switch to 2.0T
Sales that have not been able to break through, but also let Mercedes-Benz realize the "chicken ribs" of THE GLB in power, so in the upcoming mid-term redesign of the GLB replaced with a 2.0T engine, according to relevant news, the revamped GLB will cancel the original 180 model, the entry version is undertaken by the 1.3T 200 model, and the NEW 2.0T engine OF THEGB will be named 220, and the top model will still be equipped with a 4MATIC full-time four-wheel drive system.
It is reported that the new 2.0T engine has a maximum power of 140kW, a maximum horsepower of 190Ps, and a peak torque of 300N·m, which is the 220 power of the same Model of the early Mercedes-Benz A-class, which is retuned to match the 8AT gearbox, which is much higher than the current GLB 1.3T 200 power.
In addition, the mid-term redesign of the Mercedes-Benz GLLB also has a little change is that the headlight group of the low-end model has been adjusted from the previous halogen headlights to a full range of LED high-performance headlights, optimizing the night lighting experience, which is also very in line with the usage habits of our domestic market.
At the same time, after the upgrade, there is also a second row of seats mentioned to improve the comfort, of course, this will not increase the body size and wheelbase, perhaps from the space layout optimization, or may increase the seat configuration or redesign the curve and padding of the second row seats, but in which form will be optimized, but also wait for the final official release of the news.
We can see from the cumulative sales of 53809 mercedes-benz GLB in 2021 that the average monthly sales of the car are less than 5,000 units, while the average monthly sales of Audi Q3 and BMW X1 have reached about 7,000 units, and the root cause of the gap is that the power system of Mercedes-Benz GLLB is not equipped with enough "bureau gas", but in the future, the new car may usher in a strong sales performance after replacing 2.0T.
After all, Mercedes-Benz GLB also has the advantages that BMW X1 and Audi Q3 do not have, such as a larger body, a 7-seat layout that accommodates more passengers, a cockpit full of luxury and texture, and a "three-pronged star" standard that everyone applauds, which will be further amplified with the release of the 2.0T version of THELB.
Of course, after replacing the 2.0T, there will naturally be certain "disadvantages", that is, with the improvement of the displacement of the power system, the supporting cost will also increase, after all, the new model is to start with 200 models, the natural guidance price will be higher than the entry price of the current GLB, and with the addition of the 220 model will also increase the average price of the vehicle, to know that mercedes-Benz GLLB has a higher price than BMW X1, Audi Q3 and other models of the same level, after upgrading the power system will once again widen the gap, How Mercedes-Benz will weigh it up then, let's wait and see.