In January, the cumulative sales of domestic C-class vehicles were 74,894 units, down 2.46% from the same period last year and up 15% from the previous month. Among them, the sales of fuel versions of C-class cars under BMW, Mercedes-Benz and Audi (BBA) have exceeded 10,000 units, and the BMW 5 Series has achieved a strong start with more than 20,000 units. As an independent brand deeply rooted in the field of new energy, BYD continues to maintain the top four pattern of "ABB+B" with the outstanding performance of Han.
At the beginning of the listing of BYD Han, some people in the industry were not optimistic about its market prospects; However, relying on its own product strength, the sales volume in the first month of listing reached more than 1,000 vehicles, and then went all the way up, and quickly broke through the 10,000 mark. In stark contrast, at the beginning of this year, sachinia audi's first mass production car, the A7L, which officially met with FAW-Volkswagen Audi, although it wore the halo of the highest domestic flagship car of the Audi brand, and also invited the top of the entertainment industry as the spokesperson of the SAIC Audi car brand, but its first month of sales ranked at the bottom of the domestic C-class car market, which was inevitably slightly embarrassing.
Affected by the high base of the same period last year, the domestic C-class car market as a whole showed a slight decline in January, but there was a substantial increase compared with the previous month. According to the data, in January, the cumulative sales of 18 models from 12 brands were 74,894 units, down 2.46% from the same period last year and up 15% from the previous month.
Among them, the sales of fuel versions of C-class cars under BMW, Mercedes-Benz and Audi (BBA) have exceeded 10,000 units, and the BMW 5 Series has achieved a strong start with more than 20,000 units. According to the data, in January, the sales volume of the BMW 5 Series was 20,579 units, ahead of the second place of more than 7,000 vehicles, accounting for 27.48% of the market share of this segment.
BMW 5 Series
At the same time as the fuel vehicle is super long, BMW 5 Series new energy models have also been promoted to the fifth place in the market segment. According to the data, in January, the sales volume of the 5 series of new energy models was 3787 units. Coupled with the sales of fuel versions, the share of bmw 5 series is as high as 32.53%, accounting for almost one-third of the domestic C-class car market.
In contrast, the two "compatriots" from Germany, the Mercedes-Benz E-Class and the Audi A6L, the market performance is not amazing, but it is still normal. According to the data, in January, Mercedes-Benz E-Class and Audi A6L sold 13,460 and 10,450 vehicles respectively, ranking second and fourth respectively.
The reason why it is difficult for the BBA to occupy the top three positions in the C-segment car market as before is that the rise of its own brands has brought them certain challenges. As a brand deeply rooted in the field of new energy, BYD continues to maintain the "ABB+B" head four pattern with the outstanding performance of Han. Data show that in January, Han's sales volume was 12,781 vehicles.
At the beginning of the listing of BYD Han, some people in the industry were not optimistic about its market prospects; However, relying on its own product strength, sales reached more than 1,000 vehicles in the first month of listing (July 2020), followed by a rise, and quickly broke through the 10,000-vehicle mark four months later (November 2020).
Courtesy of SAIC Audi A7L
In stark contrast, at the beginning of this year, the SAIC Audi A7L, which officially "met" with FAW-Volkswagen Audi, although it wore the halo of the highest domestic flagship car of the Audi brand, and also invited the top of the entertainment industry as the spokesperson for the SAIC Audi car brand, but its first month of sales ranked at the bottom of the domestic C-class car market, which was inevitably slightly embarrassing. Data show that in January, the audi A7L sales volume was 316 units. For this market performance, SAIC Motor responded on february 11 on the investor interactive platform that it is still in the climbing stage.
As the first domestic model of SAIC Audi, both Audi and SAIC have high hopes for the Audi A7L; However, in this domestic C-class car market, which is known as the "tip of the tower", although the Audi A7L has the endorsement of audi brand product strength and SAIC Volkswagen system strength, whether it can withstand the test of product strength, brand power and marketing strategy, at least for now, has not been clearly shown.
In 2016, SAIC Volkswagen officially launched its flagship model, Hui Ang, to the market, hoping to promote the upgrading of the Volkswagen brand. For SAIC Volkswagen, Hui Ang has indeed made up for the lack of the Volkswagen brand in the flagship model to a large extent, and also met the needs of SAIC Volkswagen to enhance its brand image.
However, the reality is that Hui Ang's market performance is seriously contrary to the original expectations. The data shows that in the whole year of 2021, Hui Ang's sales volume was 7036 vehicles, with an average monthly sales of less than 600 vehicles; In the past January, Hui Ang's sales volume was only 604 vehicles. Such a dismal sales volume is enough to show that Hui Ang has not been able to stand out in the C-class car market as a cloud of masters. Now, can the A7L launched by SAIC Volkswagen and Audi save the face of both sides? (China Economic Network reporter Wang Yueyue)