Can a brand with a civilian image only sell low-end cars? Do hot-selling high-end cars have to have a luxury car logo? What an interesting and clear topic this is. We all know that Mercedes-Benz, BMW, Audi, Cadillac, Infiniti, and Lexus are all defined as high-end luxury brands. At present, the mainstream high-end cars in China are derived from them. Among them, BBA is based on unique tastes, infiltration into China, and rich matrix. Dominant position. For independent high-end brands, there is no need to be ruthless, please give enough time. Because even the hegemons of domestic low-end cars, Volkswagen, Toyota, Honda, and Buick, have all lost in the field of high-end cars. Specific to the model, Hui Ang, Crown, LaCrosse. It is undeniable that Hui Ang and Crown once had their time in China, and today's glory is difficult to replicate.
Nevertheless, whether it is because of the historical background, product strength or cost-effectiveness, it cannot be understated. Therefore, it is most appropriate to describe them as a phrase that Chinese no longer pursue. Among them, I think the most regrettable model is the Hui Ang. Originally, the Mercedes-Benz E-Class and BMW 5 Series were more accessible, and then the Audi A6L was used as a "sister" model as a gimmick, coupled with the appeal of the Volkswagen brand, it was possible to make Hui Ang a leader at the beginning of the listing. As of 2018, monthly sales easily exceeded 2,000 units, which is completely the best of them. After a slight change in 2019, sales are still sluggish, and Volkswagen has adopted "price reduction promotion" measures. At present, the entire Hui Ang series is preferential of 45,000 yuan, (different regions, different discounts) and considering the pricing of Maiteng and Passat, it can be said that these prices have dropped to the freezing point. Waiting is a few hundred units sold monthly (703 units sold in June), which means that the more discounts there are, the more difficult it is to sell?
Aside from poor market response and existing value, what's left of Fayon? All that's left is the attributes that a qualified luxury medium to large car should have. Thanks to the large number of parts shared with the A6L and the use of bilateral sewing technology on all sides, the inlay of the body structure is almost zero, in exchange for quality and workmanship comparable to Audi and the same level of BMW. At the same time, the vehicle weighs about 2 tons. The weight of the V6 model is mainly derived from the body structure. It is not only equipped with 10 airbags, active braking, 360-degree panoramic imagery, adaptive cruise, automatic parking, mountain climbing assistance, etc., the driving environment is impeccable. Complemented by thickened acoustic foam and PVB silent laminated glass, up to 93 noise reduction technologies create a near-zero noise quiet. This is a creation that is superior to the Mercedes-Benz E-Class and the BMW 5 Series.
Not to mention its powertrain and wildness, why can't it be based on the C-segment car market? Available in 2.0T and 3.0T engines, the drive is mated to a 7-speed dual-clutch transmission. In terms of suspension, it is a combination of five-link independent suspension and trapezoidal linkage independent suspension. Some models are equipped with full-time all-wheel drive with Towson differential. Among them, the 2.0T has 224 horsepower, a maximum speed of 240Km/h, and a fuel consumption of as low as 7L per 100 kilometers. The fuel tank volume is 5L, and a tank of oil can run 1000Km. This supercharged engine can extrude 299 horsepower and zero acceleration in just 6.3 seconds. Such a mature and excellent "heart", coupled with a no-vacancy steering wheel and first-class chassis tuning, the driving quality is not inferior to that of the Mercedes-Benz E-Class and Audi A6L. In addition, its product strength in these two aspects explains its understanding of "luxury goods".
The first is in terms of refinement and control. It continues the front grille of the "VW" logo family, with straight chrome strips running through the full LED headlights, led daytime running lights on both sides, combined with an integrated fog light area, which together embellish the front face features. The prisms of the front and rear headlights, supplemented by a fast-back roof and 18-inch alloy wheels, combined with a length of more than 5 meters, can highlight the slender side. The addition of smoked taillights and bilateral exhaust ports adds a hint of vibrancy. Let the whole appearance be full of rich business atmosphere, but also without losing the sense of trend. Inside the car, you can see a lot of leather material and chrome decoration. The center console is equipped with a 9.2-inch color screen with a 7-inch LCD instrument cluster and a HUD head-up display. At the same time, the keyless entry system, panoramic sunroof, Dana audio, atmosphere lights, car refrigerator, rear control multimedia and other configurations were all unveiled, fully interpreting: low-key luxury, not contradictory.
Secondly, in terms of comfort and convenience. With wheelbases of 5074mm, 1893mm, 1489mm and 3009mm in length, width and height, Fawon has no advantage in wheelbase compared to the Audi A6L and Mercedes-Benz E-Class, but wins in all three dimensions. At the same time, practical configurations such as rear air outlet, rear cup holder, front and rear central armrests, and 440L luggage compartment volume are standard. Importantly, this arrangement is paired with leather seats that are extremely wrapped and supportive, some with heating, massage, ventilation, and support for variable suspension and air suspension that support four-way adjustment, which seem to bring comfort and convenience far beyond the BMW 5 Series and Audi A6L.
In short, why does Hui Ang have the phenomenon that the more discounts there are, the more difficult it is to sell? In fact, Volkswagen's high-end models have penetrated the sedan/SUV/MPV market. Selling 1,000 units a month, the Touareg is already the best performer of these models. Without strong sales support, how to talk about recognition? In addition, it does not have Toyota's "smart", from entry-level to flagship cars, it is the symbol of "Volkswagen". As the size of the Magotan, Passat, etc. keeps up, you often have to tell others personally: this is Hui Ang, not the Passat. The so-called face, naturally not as good as the Audi A6L and Mercedes-Benz E-Class. So, when it comes to Hui Ang, you can always get this answer: it is a medium and large car with a very high cost performance, nothing more, no follow-up.