Recently, Xiaokang Co., Ltd. released the 2021 annual performance pre-loss announcement, and it is expected to achieve a net profit attributable to the shareholders of the listed company in 2021 of -1.950 billion yuan to -1.550 billion yuan. Compared with the net profit of -1.729 billion yuan in 2020, the stop loss ability of Xiaokang shares has not only not improved, but is likely to decline.
In particular, it is worth mentioning that the main business, that is, the New Energy Vehicle Business Sector of Xilis, according to the official disclosure of the announcement, said: "Although the sales volume of New Energy Vehicles of Xilis in 2021 has increased compared with the same period of the previous year, sales are still in the climbing stage, the amortization of fixed assets and intangible assets has increased, and the investment in research and development, labor costs, and marketing channel construction costs have continued to increase, resulting in the impact of the business sector on the net profit attributable to shareholders of listed companies of about -1.4 billion yuan." ”
According to the data, the cumulative sales of Xilis in 2020 are 732 vehicles, and the cumulative sales volume in 2021 is 8169 vehicles. Compared with 2020, sales in 2021 have increased by more than 7,000 vehicles, which may not be a beautiful report card compared to other car companies, but for Xiaokang shares that lost more than 1 billion yuan in 2020, it can enhance investor confidence.
However, even as sales have increased, losses have not decreased. Of course, the xilis brand creation time is not long, the first model launch time is also in 2020, the initial cost of business development is bound to be not small, to control the cost of a long period of polishing.
That's not a place to worry, though. Because before the release of AITO Q&A M5, there were rumors on the Internet that Xilis would give way to AITO, even if this news was officially denied, but objectively speaking, when Huawei was more willing to give the two brands of AITO and Xilis on the platform in front of everyone, Xilis may not have so much charm.
In addition, continuing to look at the performance pre-loss announcement, it said: "In 2021, the traditional fuel vehicle industry as a whole showed a downward trend, and the sales volume of traditional fuel vehicles decreased compared with the previous year; at the same time, due to the increase in raw material prices and the impact of product sales structure, the gross profit margin of a single unit declined, and the net profit attributable to shareholders of listed companies in this business segment was about -350 million yuan." ”
In fact, in 2021, the entire Chinese auto market tends to be prosperous, and the annual retail sales reached 20.146 million units, an increase of 4.4% year-on-year. In terms of segmentation, the retail sales of new energy vehicles were 1.88 million units, an increase of 169% year-on-year; the retail sales of traditional fuel vehicles decreased by 1.02 million units, down 6% year-on-year.
Although there has been a decline, the scale of traditional fuel vehicles still occupies an absolute advantage. Therefore, it seems that the reduction of the 1.02 million vehicles has not actually caused a greater impact on traditional fuel vehicles, and the reasons for the loss mentioned in the announcement of Xiaokang shares include "the overall downward trend of the traditional fuel vehicle industry in 2021, and the sales of traditional fuel vehicles have declined compared with the previous year", which is not reasonable.
Auto Network Review: Huawei's aura is slightly bleak, and Xilis has been beaten back to its original form
It should be known that since the blessing of Huawei, the stock price of Xiaokang shares has soared from 10 yuan to 60 yuan in a short period of time, proving that investors are full of confidence in Xiaokang shares. However, from the perspective of recent stock price performance, Xiaokang shares have long taken off the title of "bull stock" and returned to their normal state, the reason of which may be related to the poor performance of Xilis.
Today, although Huawei still has blessings, it is not as fully blessed as in the past. Under such circumstances, how will Xilis and even Xiaokang shares spend this year?