Under the impact of the electrification upgrade of the automobile industry and many policies, the development space of fuel vehicles has gradually been compressed, and the speed of new car launch has gradually slowed down, especially some old car companies that were once famous in the past have shown a significant decline in recent years. One
As a representative of it, the market share in recent years has gradually been encroached upon, and the promotion of new cars is also somewhat weak, but the new car Besturn B70S, which has just been pre-sold recently, has attracted the attention of a large number of consumers, and the new design and shape are more in line with the aesthetics of young people, so how can this car find the glory of Pentium in the past?
The headlights are like cadillacs, and the body is like Mazda
Unlike the positioning of the Pentium B70 midsize sedan, the new Pentium B70S is positioned as a compact SUV and the crossover shape can make a very impressive impression. The official design language of the new car is "the sexy curvature of the philosophy of light and shadow", and the front face uses a large trapezoidal intake grille with an internal blackened diagonal strip, making the visual effect of the entire grille very prominent.
The most eye-catching aspect of the front face is undoubtedly the design of the headlight group, the headlights on both sides are fused in the "T-shaped" daytime running lamp, and the shape of the daytime lamp is highly similar to Cadillac's classic "tearful" daytime lamp. The headlights on both sides are connected by a penetrating grille in the middle, and the interior is decorated with a bit of a array of chrome trim strips, which greatly stretches the visual width of the front of the car, and the overall design style is more in line with the aesthetics of young consumers at present.
The shape of the body side is also one of the characteristics of this B70S. From the side of the body, the B70S uses a cross-border design theme, which is very similar to the Mazda CX-4, and the rearview mirrors and window edges are blackened, making the sporty atmosphere of the whole car more prominent.
The upper is the Pentium B70S, and the lower part is the Mazda CX-4
The styling part of the rear, the high rear wing of the double spoiler and the chrome exhaust of the bilateral double out of the car present a strong sports visual sense. The most eye-catching thing about the rear of the car is undoubtedly the through-line taillight design, but in the era of "everything runs through", it has become a bit unremarkable.
In the interior part of the car, the interior design of the new Pentium B70S is very young, and the layout of the three-screen interactive is matched with the design elements of the co-driver's highly futuristic technology in front. In addition, the steering wheel adopts a hollowed-out double-frame design shape, and the 3D holographic projection area is equipped with a 3D holographic projection area directly in front of the central control.
With a size of 4555/1850/1515mm and a wheelbase of 2750mm, the Pentium B70S is positioned as a compact coupe SUV. The space performance of the rear row is relatively average, but it is also enough to meet the daily travel needs, and the comfort of the rear seats is not more prominent.
In terms of power configuration, the new Pentium B70S has two powertrains, which are equipped with 1.5T and 2.0T turbocharged engines, of which the 1.5T version is matched with a 6-speed manual or 7-speed wet dual-clutch transmission with a maximum horsepower of 169Ps and a peak torque of 258N·m; the 2.0T version is matched with a 6-speed manual transmission, with a maximum horsepower of 224Ps and a peak torque of 340N·m.
Pricing 11.09-14.39 million
From all aspects of the Besturn B70S, the performance of the new car is still decent, which is matched with the pre-sale price of 110,900-14.39 million yuan, so that the cost performance of this car is also more prominent.
However, there is no shortage of outstanding products in the market, especially in the price range of 100,000-150,000, which is the market with the most fierce competition between joint venture brands and independent brands. On the other hand, Changan, Geely, SAIC, Dongfeng and other head independent brand car companies continue to exert efforts in this market, launching a large number of products with more avant-garde design and more cutting-edge configuration, making the automobile market competition in the price range of 100,000-150,000 more intense, and the development space left for the Besturn B70S is also very small.
The road to revival of the Pentium brand
More than a decade ago, As an independent brand under the focus of FAW's development, Besturn had a very high popularity, and the strength of automotive products was also outstanding, especially the compact sedan Pentium B70 set off a wave at that time. However, with the vigorous development and technological innovation of other independent brands, Pentium seems to be somewhat stagnant, the second generation of Pentium B70 has not been upgraded since its listing in 2014, and officially stopped production in 2018, and since then Pentium's highlight moment has completely ended. Although in the same year, Pentol released the "new Pentium" brand development strategy and launched T99, T77, T33 and other models, but only after achieving sales growth in 2019, it fell rapidly.
On May 18, 2021, FAW Besturn released a new brand strategy to create a new Besturn brand logo, but due to the lagging product promotion and the rapid development of other independent brands and joint venture brands, it did not give Besturn any opportunities, and even the total sales of the entire brand fell to less than 60,000 units in 2021. The electrification transformation of the future automobile market is undoubtedly the ultimate goal, but the price range of 100,000-150,000 is still the world of fuel vehicles, which is why major brands have invested huge energy and funds in this market. The new listing of the Pentium B70S may create a certain sales growth trend for Pentium, but if Pentium does not have a marketing strategy and product layout that is more in line with market development, it will eventually be eliminated like the popular Lifan in the future.
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