How big is the gap between a loan to buy a car and a full-money car? After calculating this account, you will know!
Many people have experienced that when buying a car, the sales of 4s stores hope that you will take out a loan to buy a car, and even at the expense of profits and gifts, the interest-free policy attracts you to loans, if the full amount is often pushed that there is no need for a cash car, etc., under such coercion and inducement, many consumers will obediently take out loans. After buying a car and returning to the taste, I feel that it is not right, why does the 4S store have to let me take out a loan?
In fact, this matter is very simple, no matter how the 4S shop does, the ultimate purpose is to make money, and the loan to buy a car is definitely driven by greater interests, so how big is the difference between a loan to buy a car and a car in full? We'll see by settling the accounts.
Buy a car in full
In the case of buying a car in full, the 4S store can get nothing more than the profit of selling the car, the license fee, and at most the commission of the car insurance, but you must know that if you buy a car in full, the car insurance can be completely refunded to the outside to buy again.
In the current car market environment, the profit of selling the car itself has become lower and lower. But with a loan to buy a car, the situation is completely different.
Loan to buy a car
Let's first calculate what money 4S stores can make from consumers in the case of loans to buy cars.
1. Loan interest
When consumers choose to take out loans to buy cars, 4S stores can get commissions from financial institutions, ranging from hundreds of yuan to thousands of yuan according to the loan amount.
Many people think that some models of loans to buy cars are also interest-free, ah, what commission? You know, there is no real interest-free loan, only the manufacturer discount, the interest cost is actually borne by the main engine factory, the 4S store does not have any loss, the 4S store can still get the commission, even if you can't get the commission, you can also get the loan service fee, and the 4S store to do is just to dock the information, why not enjoy it?
2. Car insurance
In the case of a loan to buy a car, under normal circumstances, consumers will be tied to the store for insurance, and the insurance in the first year of the 4S store is about 20% more expensive than outside, and the 4S store can get an intermediary fee.
3. Financial service fees
In the case of full purchase of a car, because there is no financial service, there is naturally no so-called financial service fee, but in the case of a loan to buy a car, the financial service fee is inevitable, generally ranging from two thousand yuan to five thousand yuan, some luxury brand models are more expensive, this money is zero cost for 4S shops, it is much easier to make money than selling cars.
4. Other miscellaneous fees
Some black-hearted 4S shops will also try their best to charge you a variety of miscellaneous fees, such as outbound fees, car transfer fees, GSP installation, etc., ranging from hundreds of yuan to thousands of yuan, these fees are also pure profits for 4S shops.
In addition to making money from consumers, there are two other reasons that drive 4S stores to let consumers take out loans to buy cars.
1. Lower the threshold for car purchase
Do you think that families who buy a car can afford to pay in full? Even if it is a 100,000 yuan car, most families will choose to buy enough in installments, and the loan policy is actually to reduce the threshold for buying a car, so that more consumers can have the opportunity to buy a car, so that the sales assessment task of the 4S store is easier to complete, because the main engine factory will also introduce some assessment policies for the sales of dealers, and there are rewards for completing the completion of the rewards, and there is no punishment.
2. KPI for completing financial business
Almost every main engine factory and 4S store has a financial assessment KPI, some loans are financial services of the main engine factory, such as Toyota Finance, some are third-party banks, and after completing a certain KPI, they can get the corresponding rebates, so the 4S store will spare no effort to let you get a loan.
So the question is, since there are so many loan routines for 4S stores, is it still more cost-effective to buy a car in full? As mentioned above, in fact, many of them are things between dealers and OEMs, and we ordinary consumers do not have much to do with each other, if the price is right, the service fee charged by the 4S store is not too exaggerated, and the loan to buy a car is also a very suitable choice.