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Why do sales consultants generally buy under-allocation? Insider: They're all smart people

I don't know if you have found such a phenomenon, when we go to the 4S store to buy a car, the sales consultant will generally introduce us to the high-end version of the model, the owner said that he did not have such a high budget, they will also suggest that the owner of the loan, the owner really does not want to buy a high-end, will introduce the owner to the middle or low version of the model. And when many sales consultants buy their own cars, they buy low-end models, why is this? Insiders say why, and these are smart people.

Why do sales consultants generally buy under-allocation? Insider: They're all smart people

Insiders said that the low-end version of the model bought by the sale is not a model, and it is not convenient for a car to ask for anything and use it. The basic configurations commonly found on their low-end models are there, but there are no configurations that look tall, such as sunroofs and headlight cleaning.

Why do sales consultants generally buy under-allocation? Insider: They're all smart people

The first reason they chose the low-end version of the model was that it was cheap. The price of the car is a topic that everyone pays great attention to when buying a car, if you choose a loan to buy a car, the price is too expensive, the cost of repaying the loan every month will become higher, and the handling fee paid when applying for a loan is also more expensive.

The price of low-end models is often 10,000 to 20,000 yuan cheaper than the price of high-end models, and choosing a low-end model is equivalent to saving yourself 10,000 to 20,000 yuan in expenses, and can also reduce the economic pressure of car owners.

Why do sales consultants generally buy under-allocation? Insider: They're all smart people

The second reason is that the high-end configuration of the low-end version of the model is relatively small, and the probability of failure after that is relatively small, and it is easier to maintain. The body structure of the high-end version of the model and the configuration of the engine, chassis and other configurations are consistent with the low-end version of the model, because there are more electronic configurations on the car, so the price has become higher.

Although more configurations have the advantage of more configurations, the stability of vehicles with more configurations will also be affected. There are more cases of electronic equipment failure, and the cost of repair is not cheap. Because the low-end version of the model is less electronic, the stability of the vehicle is higher, and the car will not be unusable due to the failure of electronic equipment.

Why do sales consultants generally buy under-allocation? Insider: They're all smart people

The third reason is the retention rate. Some people like to choose high-end models when buying a car, because they think that the retention rate of high-end models is higher, and they can sell a good price when selling cars. However, if you go to the second-hand car market to understand it, you will find that the difference between the high-end version and the low-end version of the same car is not very large. In some cases, the residual value of high-end models is lower than that of low-end models.

Why do sales consultants generally buy under-allocation? Insider: They're all smart people

The sales staff recommends that car owners buy high-end models because high-end models are more expensive, and if owners choose to borrow money to buy cars, they can get more commissions from them. But when they buy a car, they will also become a car owner, and they must also consider the budget of their car and the cost of car maintenance in the future.

As people who deal with cars regularly, they certainly know better which models have a lower cost of car ownership. And whether it is a medium-matched model or a high-end version of the model, their base is always a "low-end car", but some high-tech configurations are added to the car.

Why do sales consultants generally buy under-allocation? Insider: They're all smart people

Now the speed of car replacement is very fast, and everyone does not have the idea of driving a car to scrapping, and in three or five years they will sell the car and change to a new car. If you buy a high-end version of the car at a high price, you may feel a little sad when you want to sell the car in two years, considering the money you spent at that time. If you buy a low-end version of the car, you will not feel too painful, so many smart people choose the low-end when buying a car.

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