Friends who have gone to the 4S store to buy a car believe that they have a very deep impression, that is, the 4S store strongly encourages everyone to take out installment loans to buy cars, and installment loans can also enjoy discounts.
On the contrary, if you buy a car in full, 4S is not happy, and it is possible to increase the price of the car.
For example, a few days ago I saw a real case, there is a young man in Henan who saw the car sales promotion of a 4S store on the Internet.
This 4s shop claims to have the lowest vehicle price in the city, Mr. Luo saw this information, took a fancy to one of the cars, immediately added the Salesman's WeChat, and consulted the specific situation.
At that time, Mr. Luo was interested in volkswagen 1.4T Langyi, and then the young man consulted with the account manager about the specific situation, and the 4S store account manager made it clear that 122,000 can be bought, plus insurance of up to 8,000 yuan, and then there is no other cost.
Mr. Luo just wanted to buy a new car a few years ago, so he took his bank card and went directly to the 4S store to prepare for the car purchase procedure.
But when Mr. Luo arrived at the 4S store, the contradiction began to appear, when he took out the bank card to let the people in the 4S store directly swipe 122,000 to buy a car, the people in the 4S store were very unhappy, and finally no one took Mr. Luo, Mr. Luo could only stay up all night in the 4S store, and did not get any reply.
In the end, Mr. Luo, who was angry, contacted the local reporter, and when the reporter went to the 4S store for an interview, the staff of the 4S store revealed the information, and the reason why they were unwilling to sell to Mr. Luo at a price of 122,000 yuan was because they would have a big loss when they bought a car at this price.
But if Mr. Luo is willing to pay in installments, it can indeed buy the quality for 122,000, so that the 4S store has a little money to make.
Looking at this estimate, many netizens are wondering, why is the same price of 122,000, buying 4S stores in full loss, and buying in installments, they can make money? What's so catty about that?
In fact, this phenomenon is not strange in the 4S store industry, at present, many 4S stores are attracting customers at low prices, and then after the customers arrive in the store, they persuade customers to pay in installments in various ways.
The reason why the installment payment 4S store can make money is because when the customer handles the mortgage loan, the bank will give the 4S store a rebate, and they will also charge a financial service fee, which adds up to their real profit margin.
As for how much the rebate is, different banks have different regulations, and most banks have rebates between 2% and 3%.
If a person buys a car with a 200,000 yuan, a down payment of 20%, and a loan of 80% is 160,000 yuan, the rebate point of the 4S shop can reach between 3200 yuan and 4800 yuan.
In addition to bank rebates, 4S stores will also collect a financial service fee when helping customers apply for mortgage loans, as for how much this financial service fee is, different 4S store charging standards are different, most 4S shops are charging around 3%.
Equivalent to everyone handling a mortgage loan of 160,000 yuan, the financial service fee of the 4S store is about 4800 yuan.
Adding bank loan rebates and financial service fees, the cumulative income of this 4S store can reach between 8,000 yuan and 9,600 yuan, and if you add the rebate of insurance costs, they can earn at least 10,000 yuan for this car.
Of these revenues, they can even subsidize customers with two or three thousand yuan, so that the price of the customer's mortgage car will be lower than the full price.
After reading this routine, everyone will understand why 4S stores are not willing to sell cars to customers in full, but prefer to let customers buy cars in installments at a lower price.