Too rolled up, Changan UNI-V this car is actually in the early 100,000 can buy!
On February 21, Changan UNI-V officially opened pre-sale! As the third production car in the Changan UNI series and the first sedan, UNI-V has launched a total of four models, with a pre-sale price range of 108,900-13.19 million yuan. The price of more than 100,000 yuan has made many netizens call directly, so cheap, energetic, and rich must be engaged in one... Judging from the current evaluation, the sales volume of Changan UNI-V should not be too low! In other words, it's likely to be a hit in the UNI series again!
Focusing on sports, UNI-V seizes the "traffic password" of the young market
What are the sales prospects for a car? Often you need to start with the product power of this car! Judging from the feedback of the car market in recent years, sports seems to have long become the "traffic code" of many new cars. Especially the independent brand car, once it fails to get involved with "sports", the ultimate destination of this car must be marginalization.
For the Changan UNI-V car, whether it is the exterior or the interior, we can see the shadow of movement, especially the exterior design and the electric rear wing at this price. Similar to other models in the family, the front face of this car still adopts a "borderless" design, with highly recognizable lights on both sides, and the sporty atmosphere of the whole car is very domineering. At the same time, some models will also have orange embellishments here in the "front shovel", which looks more performance flavorful.
Even on the side, Changan UNI-V also has a lot of power! Unlike the mainstream sports coupe, under the C-pillar part of this car, there is a complete diagonal line that extends to the rear, plus the hidden door handle, and the fashion sense of the whole car is also very good. More importantly, it is also the only model on sale within 400,000, equipped with an electric rear wing, combined with a 1.5T Blue Whale engine, the playability of the whole vehicle is still relatively high.
As for the interior part, we are more familiar with it!
Similar to the rest of the family, the LCD dashboard of this car is not replaced by a single regular screen, but instead features a very layered trapezoidal design. At the same time, the design of rectangular steering wheel and electronic gear handle is also very bold, which is very different from the current sports car. In general, although the starting price of this car is only more than 100,000 yuan, in the creation of a youthful atmosphere, the strength of Changan UNI-V is still remarkable.
Refuse to "look like goods", UNI-V hit the Civic and kick the shadow leopard
As far as the current car market is concerned, sports cars such as Changan UNI-V are not uncommon, such as MG6, Shadow Leopard, Lynk & Co 03 and other models are typical examples. Whether it is the shape design of the whole vehicle, or the power parameters, or the price range, these models have a high degree of heat. Not only that, but there are even many consumer groups that compare it with the eleventh generation Honda Civic that went public last year!
However, from the perspective of several models that have been listed so far, everyone's reputation is not the same, among them, shadow leopard is a typical example. From the "seconds and seconds of air" in the early stage of listing to the "boom one" in the later stage, the reputation of Shadow Leopard was "played badly" by netizens! Because of this, many friends also question the true ability of the shadow leopard, and to this day, the shadow leopard still carries the title of "spirit boy".
As for the Honda Civic, unlike the tenth generation model, the eleventh generation Civic is more of a return to home. Although the design and power tuning of the vehicle have been optimized to varying degrees, from the actual reputation of this car and the product positioning, Dongfeng Honda is more willing to position the Honda Civic as a "family car". It can be seen that at this price point, there is still a big gap in the strict sense of "performance car". At this time, the appearance of UNI-V is also reasonable!
Unlike Shadow Leopard's initial practice of promoting "performance", UNI-V's publicity is mainly based on four-door coupes and electric tails, as mentioned earlier, it is the only model equipped with an electrified tail within 400,000, compared with other modified models, this original modification practice is more concerned by consumers. At the same time, this car is also equipped with a button with the word "Super Race", which is more like a "performance car" than the Shadow Leopard.
Do consumers pay? Price positioning is key
The front is to talk about product positioning, let's take a look at the price of this car. Judging from the information released by the current official release, the pre-price of this car is 108,900-13.19 million yuan. Friends who understand the market situation should know that this price overlaps with the mg6, shadow leopard and other models previously listed. At the same time, it is lower than the price of the eleventh generation Civic, so for consumers, if the latter can be chosen, then the former can also be concerned.
At the configuration level, the performance of Changan UNI-V is also remarkable. Unlike some models that offer manual transmissions, even the entry-level configuration in the early 100,000s also offers a 7-speed wet dual-clutch transmission. At the same time, configurations such as lane departure warning, active braking, 360-degree panoramic images, etc., are also standard, compared with the "rough car" of the same level of models, the strength of this car is still relatively balanced, and the cost performance is higher.
If the budget is pulled to the top version, you can also get started with the 1.5T smart pilot model with electric tail. Not only is the feature configuration more abundant, but the car also provides a sound quality package, a sports Coldplay package, an electric flying wing package and other configurations for everyone to choose. You know, these optional configurations are also relatively rare in the same class, not to mention the Honda Civic such a joint venture car.
On the other hand, Changan UNI-V can also be regarded as a competitor of Xuanyi, Langyi and other models. Different from the positioning of the former's main family car, Changan UNI-V can meet the needs of consumers with cooler shapes and stronger power. Coupled with Changan Automobile's reputation and brand power itself, it is not weak, so in the compact car market, Changan UNI-V will inevitably harvest sales again.
Conclusion:
From the beginning of the camouflage car, Changan UNI-V has earned enough eyeballs with the "inadvertent" exposed electric tail fin! Nowadays, whether it is the body posture of the sports coupe or the configuration performance of "entry is high-end", Changan UNI-V's wind evaluation is remarkable. At the same time, the pre-sale price of 108,900-13.19 million yuan also labeled the car as "sincerity". As a member of the Changan UNI series "KTV" family, it is not difficult to understand that Changan UNI-V can become the choice of young consumers! If it is you, in front of the Civic, MG6, Shadow Leopard, Lynk & Co 03 and other models, will you consider the Changan UNI-V car? Welcome to leave a message in the comment area to discuss!