Xiaomi was fined 80,000 yuan for inaccurate advertising expression of bracelet products and violating the advertising law. Netizens have different opinions, some people say that a mere eighty thousand pieces is nothing for Xiaomi, and some people argue the rationality of the Millet bracelet program from the product logic, and advise everyone not to go online. Let me also talk about my personal opinion:
Admittedly, eighty thousand yuan is nothing for a company of such a large size as Xiaomi, and there is nothing wrong with this. However, the purpose of our regulatory fines has never been to drag the enterprise down, but to make the enterprise realize the mistake and guide the future operation of the enterprise with the correct value orientation, so this practice of using more money and less money to explain the problem does not make any sense in my opinion.
In terms of product logic and technology, it seems reasonable to look at the arguments of digital bloggers alone, but it is difficult to be self-consistent with the fact that Xiaomi violates the advertising law. I asked Xiaomi whether there was any ambiguity in the "24-hour sleep monitoring" previously advertised? Is it possible to cause factual misleading to consumers? I personally think that there is, product logic is one thing, whether the publicity is appropriate is another problem, can not be generalized.
In fact, for a company of the size of Xiaomi, the terrible thing is not the fine, but the social impact and user reputation of this violation of the advertising law. Another digression, Xiaomi mobile phone impact on the high-end seems to be the power of the product line, but what is actually needed is to reshape the brand, I hope to pay more attention to it in the future.
