Recently, there are a lot of reports in the first quarter of the mobile phone circle, this time it is the world's famous research agency Canalys, he is also the shipment, the top five in the first quarter list of this agency are Huawei, OPPO, Honor, vivo, Apple, Huawei accounts for 11.7% of shipments, a year-on-year increase of 70%.
This quarter, the Huawei nova12 series was launched, and the Huawei Mate60 series and two high-end folding screen mobile phones, the Pocket 2, were all on fire, and they were selling very well, so shipments naturally rose.
In addition, IDC in the first quarter of the shipment list, Huawei ranked second, accounting for 17.0% of the share, up 110% year-on-year, Counterpoint announced the sales list, Huawei ranked fourth, accounting for 15.5% of the share, only 0.2 away from Apple, these three lists Huawei are growing rapidly, fully recovering in the domestic market, and the high-end price models are also big sellers, which is not easy.
Therefore, this year, some institutions and industry observers estimate that Huawei may ship more than 50 million in 2024, with a market share impact of 19%, and then regain the first place in the Chinese market, and the Huawei Pura 70 series released in April in the second quarter is currently on sale.
Xiaomi is in sixth place among domestic mobile phones in this quarter, although Canalys and IDC have not announced the sixth place, but Xiaomi is indeed in sixth place, taking the Counterpoint sales list as an example, Xiaomi ranks sixth in the sales list, and in fact, the share is also considerable, and it has increased year-on-year, and the shipment list is definitely sixth.
However, Xiaomi mobile phones are also facing an impact now, and the Redmi series is not as good as OnePlus and iQOO in terms of battery life, screen cost performance, etc., whether it can return to the top five in China is hard to say, but Xiaomi has maintained the third place in the global market for a long time, which is indeed not easy.
The top six on this sales list are vivo, honor, apple, Huawei, OPPO and Xiaomi.
IDC shipments of the top five are glory, Huawei, OPPO, Apple, vivo, three lists, two shipment lists, one sales list, it feels basically the same, the five major manufacturers are ranked in the top five, Xiaomi's three lists are the sixth in China, Huawei is growing rapidly, Glory is also advancing significantly, vivo is very stable, although the shipments are not in the top three, but the sales remain the first, because he is now selling several series of mobile phones are produced at the end of last year, and it is estimated that it has a lot to do with it.
Like Xiaomi's domestic market shipments and sales are sixth,Mainly like Xiaomi 14 series Redmi K70 series After a sprint last year,This year, competitors have larger batteries and more cost-effective products come out,There is a decline all day long,Xiaomi seems to want to have a more selling point of mobile phones on the market,It is estimated that it will be able to rush back a wave。
There is also OPPO,This quarter has dropped a lot compared with last year,OnePlus real meOPPO models have to come on,The product is also very good,It's estimated that the sales volume did not meet expectations,In addition, Glory is firmly in the forefront,Glory is doing very well in the online and offline markets,GloryX50 series is now a series of 10 million,Glory digital 100 series、GloryMagic6High-end series is also selling well,It's really gratifying。
In addition, Apple is also weak this quarter, iPhone15 series is also hot for a quarter after all, this quarter is not so hot, among the six major manufacturers, Huawei Glory vivo has a good prospect, OPPO Apple Xiaomi has to sprint, it seems that the first quarter of domestic mobile phones, can be summarized with three joys and three worries, but the six major manufacturers dominate the Chinese market, and other manufacturers are basically difficult to break the game.