Less than 4 months have passed in 2024, but for Xiaomi, there are already signs of a bumper harvest.
Data shows that in the first quarter of 2024, Xiaomi's global market share of mobile phones will increase by 33.8%, ranking third in the world, which is already the fourth consecutive year that Xiaomi has ranked third in the world.
Not only rose in the global market, in fact, the Chinese market is also rising, but the proportion of the rise is not so high, according to Counterpoint data, in the first quarter, Xiaomi increased by 8.6% in the Chinese market, although it ranked 6th, failed to enter the top 5, but it is also the top 6 brands, the only three growth brands.
Lei Jun once set a goal, saying that he would surpass Apple and Samsung in 2024 and become the world's No. 1, although this goal is basically unlikely to be completed, but Xiaomi's performance is still remarkable.
Of course, when I describe Xiaomi mobile phones, I use the word big rise, but when I describe Xiaomi cars, I have to use the word crazy, because it's really crazy.
On March 28, Xiaomi's first car SU7 was released, and then in 27 minutes, the order exceeded 50,000, and in 24 hours, the order exceeded 89,000. Recently, Lei Jun confirmed that there are more than 70,000 locked users.
This data, anyway, is unprecedented, as for whether there will be someone coming later, it is not clear, and it is very difficult to guess.
If you want to order a Xiaomi SU7 car now, SU7 is 29-32 weeks, SU7 Pro is 28-31 weeks, SU7 Max is 32-35 weeks, the shortest is 7 months, the longest is 8.75 months, do you say this is an exaggeration?
And after the release of Xiaomi SU7, the car circle collectively reduced the price to deal with it, which shows that the pressure on Xiaomi cars is too great for everyone, and everyone has to fight a price war to grab Xiaomi's business.
Recently, some car companies have launched special discounts for Xiaomi SU7 lock single users, subsidizing 5,000 yuan to make up for the loss of 5,000 yuan in lock orders, and want to grab orders from Xiaomi.
And Lei Jun also has a big pattern, saying that if everyone is in a hurry to buy a car, they can buy the car of a friend, and they don't care about the friends grabbing their customers.
In fact, this is only Xiaomi's first car, and SU7 is only a coupe, its suitable crowd is limited, if Xiaomi launches the current hottest SUV model, what will it become, I'm afraid it will be even crazier than now.
It can be said that now that he has the two legs of mobile phones and cars, Lei Jun's next 2024 will really be strong, plus he is also engaged in live broadcasts, with nearly 20 million Douyin fans, he has become a top Internet celebrity, and the president of 100 billion yuan is going to start writing cool articles about life again.