"Cut it for me, I'm one penny short!"
Do you often hear this sentence around you, whether it is friends or family, in order to get Pinduoduo's cash subsidies and free goods, they will go around begging people to find someone to bargain, and the more people who cut, the more rewards you can get quickly.
It's such a software that owes favors everywhere to let friends help bargain, but let hundreds of millions of people go on it like this, if the other party has not downloaded Pinduoduo, then their eyes will instantly burst into light, according to the rules of Pinduoduo, the first time a newcomer downloads, to cut more than Pinduoduo's old customers.
is such a software, but I didn't expect to evaporate hundreds of millions of market value overnight, which makes people inevitably start to speculate, is Pinduoduo going bankrupt, and will I not see this software in the future?
It is reported that on April 16, Pinduoduo's share price fell seriously, falling by two percent on the 11th to $118.64 per share, and on the 17th, it directly suffered a drop of 0.64 percentage points, and billions of market value evaporated.
On the 18th, Pinduoduo's stock price became $113.43 per share, which has been declining.
Nowadays, the vast majority of people's mobile phones, are they all downloaded Pinduoduo this software, the reason why Pinduoduo will be so successful, mainly because of its special operating methods, ahead of its peers, so it can have a pivotal position in the industry.
At first, in order to attract users, Pinduoduo adopted a low-price marketing strategy, that is, relying on the model of small profits and quick turnover, it successfully fought its way out of the encirclement of many e-commerce platforms, and more and more people were successfully attracted because buying things on Pinduoduo was cheaper than other shopping platforms.
If a short-sleeved shirt sells for 99 yuan on a certain treasure, it may sell for 39, 49 yuan and so on on Pinduoduo, which is nearly half the price.
Pinduoduo can go so far, inseparable from its founder Huang Zheng, Huang Zheng is a talent, once studied for a master's degree at the University of Wisconsin-Madison in the United States, belongs to the top talents, after graduation, directly entered the United States Google.
During that time, Huang Zheng discovered that the future of network development prospects will be extraordinary, if you can seize this outlet, maybe you can take off in situ, but at that time, the United States in this area of development far exceeded the domestic development, so Huang Zheng decided to return to China for development.
At that time, although the country was not as advanced as the United States in this regard, there were still many platforms that were beginning to emerge, so Huang Zheng quit his job at Google without thinking about it, and chose to open two Internet companies in China to test the water, and then these two companies really brought Huang Zheng a lot of profits.
In 2015, Huang Zheng first founded a platform for "spelling good goods", mainly relying on the sale of agricultural products to make profits.
Later, Pinduoduo was founded, so it was natural to merge the good goods into the Pinduoduo platform, so there is today's Pinduoduo, in fact, there were two major e-commerce platform giants Taobao and Jingdong at that time, occupying half of China's e-commerce platforms.
It's too difficult to get a piece of the pie from them, since you can't go hand in hand with them, then do the opposite, start a price war, how much they sell, then Pinduoduo is less than their price, and use cheap goods to complete the plan of small profits and quick turnover.
Unexpectedly, it successfully entered the market, and then Pinduoduo came up with other ways to consolidate customers, such as the cash activities that we are familiar with and the activities of Pinduoduo to bargain for free goods.
The cash activity is mainly to design the amount, so that customers can withdraw the price until there are a few cents left through the cash roulette, and then use other pop-up windows to guide customers to find someone to bargain, and look at the remaining cents to withdraw, which completely arouses the psychology of customers who love to pick up cheap, and they want to try it anyway.
So he began to endlessly find someone to help him cut a knife, and when those friends were helping him to cut a knife, the platform would also push the cash roulette wheel to him, so that friends would find other people to help bargain, and so on, increasing the activity of platform users.
The activity of taking goods for free is the same as the cash roulette above, the platform will put those value-for-money goods on the shelves, and only need to let customers find someone to bargain, and they can take the goods home for free.
Obviously, these two activities were particularly successful, so that Pinduoduo was in the limelight for a while, and a large number of users poured into the Pinduoduo platform, even if it was not just to buy things but simply to bargain, Pinduoduo also did not lose money, but the reputation of these two activities is not very good today.
First of all, the difficulty of bargaining has escalated again and again, becoming more and more difficult, and even unable to cut successfully at all, many people have given up halfway, and this kind of bargaining activity needs to find a large number of friends to help, once or twice is OK, and has been asking people to help, and all that is owed is favors.
Nowadays, it is too difficult to find someone to help you bargain, although it is something that can be done with your hands, but it will still be annoying after a long time, I don't know if you have such friends around you?
Moreover, the newcomer activities on Pinduoduo are also very attractive, using the lowest price on the platform to attract consumers, and then using perfect after-sales service to help customers solve problems.
Sure enough, in just three years, Pinduoduo has been successfully listed on the NASDAQ, becoming a rival to the two major e-commerce giants Taobao and JD.com.
In order to further occupy the market, they also launched a lot of food, as well as tens of billions of subsidies and other popular activities, a lot of food shopping is particularly convenient, you only need to look at the dishes you want in advance, the next day there will be someone to send you to the designated collection point, the price is cheaper than offline.
It is especially suitable for people such as office workers and mothers, which greatly saves the time of visiting the supermarket to select goods, and tens of billions of subsidies are sought after by many people.
But Pinduoduo obviously has so many advantages, why does the stock continue to fall?
In fact, the operation of Pinduoduo has really been incomprehensible in recent times, and even tiresome, first of all, it relies on low prices to sell goods, but it has been labeled as defective.
Because of the low threshold of the Pinduoduo platform, the quality of the products of many merchants is uneven, although the price is low, but the quality is too inferior, and the things bought back are particularly cheap.
In fact, there are too many fakes on Pinduoduo, and there are many merchants selling dog meat on sheep's heads, there was once a girl who bought a cosmetic product on the Internet, but she didn't expect it to be a fake after sending it, she went to customer service angrily, but she didn't expect people to admit that it was a fake at all.
In the end, the girl decided to defend her rights and let the consumer protection platform intervene, and after many days, the merchant's product was judged to be a fake, and the girl was compensated tenfold.
And the water of the bargaining activity is also very deep, now not only is it getting more and more difficult to cut, or even not at all, an Internet celebrity anchor once asked tens of thousands of fans to help him cut a mobile phone in the live broadcast room, it stands to reason that it can definitely be cut successfully, but 60,000 fans cut together for two hours without success.
Netizens complained that Pinduoduo was too fake, the anchor contacted customer service, but there was no response, and he couldn't take it anymore, so he had to send a coupon to the anchor to solve it.
But now Pinduoduo has lost its original intention, but also lost the hearts of the people, more and more people began to uninstall Pinduoduo, thinking that Pinduoduo is playing all routines, although now Pinduoduo has begun to make changes, but the loss of newcomers may be difficult to make up for it.
Sources of information:
1. "Behind 247.6 billion: how Pinduoduo leads the new trend of high-quality consumption", Sina Finance
https://finance.sina.com.cn/tech/roll/2024-03-25/doc-inapptkr7559258.shtml
2. "Invest 11 billion yuan, Pinduoduo increases its transformation" Sina Finance2024-03-22 19:20
https://finance.sina.com.cn/wm/2024-03-21/doc-inapansm9014900.shtml