"If you are looking forward to a pure hardcore off-road vehicle, Prado has always been the answer across time and space!" On April 22, FAW Toyota "lived up to the moment FAW Toyota Zhidian Technology and Flagship New Car Conference", Dong Xiuhui, Secretary of the Party Committee and General Manager of FAW Toyota Motor Sales Co., Ltd., introduced the new Prado, which is enough to see its confidence in Prado.
Indeed, for Prado, as an off-road warrior in the domestic market, it is very important for both the domestic off-road market and FAW Toyota. Since the establishment of FAW Toyota in 2003, the Prado has been introduced to China, and as of 2020, the cumulative sales volume is nearly 350,000 units, and it is a veritable "king of hard-core off-road sales", "king of four-wheel drive" and "off-road god car" in everyone's hearts. And now, with the arrival of the all-new Prado, it shows FAW Toyota's determination to be an off-road SUV.
Of course, at this press conference, not only the price of the new Prado was announced, but it also announced the launch of IT'S TiME 2.0 and the new Crown, which can be described as many highlights. Next, let's take a comprehensive analysis of FAW Toyota's press conference of "Living Up to the Moment FAW Toyota Intelligent Electric Technology and Flagship New Car Launch" to see what highlights it has.
The new Prado is launched, and the legend returns
There is no doubt that the most important thing at this press conference must be the new Prado. At the event site, the new Prado also officially released the official guide price, the new car includes: crossing BX version (5 seats): 459,800 yuan: all-round TX version (5 seats): 519,800 yuan, all-round TX version (6 seats): 519,800 yuan, Huye WX version (6 seats): 549,800 yuan, the four major versions cover different market segments such as personalization, fashion and high-end. At the same time, FAW Toyota also launched the official co-branded modification product line "PRADO", and the first batch of official modification kits of the Exploration Set, Elite Suit and Mona Lisa Suit have also officially opened pre-sale for users to choose from.
Of course, everything has to be told by facts, and the all-new Prado has been comprehensively innovated again in terms of design, power, off-road performance, and intelligence. In terms of design, the all-new Prado combines tradition and modernity, with lower front overhang length and exterior mirror width than the LC150 model, ensuring handling agility and narrow road passage; 2850mm wheelbase perfectly balances the vehicle's passability and comfort; expanded 2nd to 3rd row spacing and trunk space improve riding convenience, comfort and practicality; interior instrument panel adopts a horizontal design to bring a wider field of view and improve driving safety.
In terms of power performance, the all-new Prado is equipped with a 2.4T 1MT HEV super hybrid system, matched with a DC motor and an 8-speed automatic manual transmission, plus a full-time four-wheel drive system with Torsen limited-slip center differential, the maximum power has increased by 18.0% to 243kW, the maximum torque has increased by 72.6% to 630Nm, and the fuel consumption has been reduced by 15.8%. Global acceleration and environmental performance.
In addition, the all-new Prado adopts the same GA-F professional off-road platform as the Land Cruiser "300" series, and the torsional rigidity of the frame and body is increased by more than 50% and 30% respectively; for the first time, it is equipped with EPS electronic power steering system and SDM stabilizer bar separation device, which takes into account the passability and ride comfort and handling stability of off-road scenes; it is also equipped with Toyota's latest intelligent technology Toyota Pilot high-end intelligent driving and Toyota Space intelligent space, giving users more intelligence, safer, A more enjoyable travel experience.
The all-new crown was launched at a price of 299,000 yuan
In addition to the all-new Prado, at this press conference, the all-new Crown equipped with multi-stage HEV multi-stage hybrid was also officially launched, and the Supreme Edition and the Extreme Edition 2 models are available, the Supreme Edition: 349,000 yuan, and the Zhixiang version 299,000 yuan. At the press conference, Takuharu Shimizu, executive deputy general manager of FAW Toyota Motor Sales Co., Ltd., officially released the new crown slogan on behalf of FAW Toyota: Discover Your Crown.
As FAW Toyota's flagship sedan, the all-new Crown is designed with the concept of "NEW FORMAL" to meet the different travel choices of users for personal and commercial purposes. Under the GA-L platform, the all-new Crown has a wide body size and slender proportions that are recognizable at a glance, creating the unique majesty and momentum of a flagship sedan, the sharp and wide front face of the VitStar flagship is complemented by a carved glass blackened chrome front grille, highlighting the style of the flagship, and the interior adopts an island structure design, wrapped in large areas of wood grain panels and leather materials, creating a "self-only" The 64-color LED color ambient lighting reproduces the soft light with unique oriental aesthetics, allowing users to sit in a luxurious "courtesy space".
The all-new Crown is equipped with Toyota's first-of-its-kind Multi-stage HEV multi-stage hybrid, which provides direct and responsive propulsion even when accelerating in the low-speed range through 10-level combination step gear control. The maximum power of the system is 179kW, and the comprehensive fuel consumption per 100 kilometers is 6.21L under WLTC working conditions, taking into account strong power performance and fuel economy. At the same time, the all-new Crown features a multi-link suspension, a number of active control functions, and is equipped with Toyota's first "Rear Comfort" mode, which can still move forward even on rough roads. In addition, the all-new Crown also uses eight body noise reduction technologies to comprehensively improve quietness, and the clarity of in-car dialogue is improved by 6% compared with the previous generation model, allowing users to enjoy the ride quietly all the way.
With the arrival of the all-new Crown, the Crown brand has a full range of products including sedans, SUVs, MPVs, and crossovers. Not only that, as an important support for FAW Toyota's comprehensive high-end strategy, Crown will also bring users a more high-end and convenient service experience by opening exclusive showrooms and opening online sales, so as to fully meet the diverse needs of Chinese users for luxury cars.
重磅发布，IT'S TiME 再进阶
At the beginning of the press conference, Zhang Chaoyang, founder, chairman of the board of directors and CEO of Sohu, and doctor of physics, explained his understanding of FAW Toyota's intelligent electric hybrid technology from the perspective of a professional user. He said: "No matter how the times change, time can confirm whether the true value condenses wisdom and ingenuity, and through continuous scientific verification and practice, we can provide the best choice for life." ”
In 2023, FAW Toyota released the technical proposition of "IT'S TiME Now, Smart Future" for the first time, demonstrating FAW Toyota's determination and strength to promote the application of intelligent electrification technology in a down-to-earth manner and win in the future. The IT'S TiME 2.0 released this time is a comprehensive evolution of "IT'S TiME at the moment, a smart future", which is composed of three major sections: three-order intelligent electric hybrid technology, Toyota Pilot high-end intelligent driving and Toyota Space smart space.
Wang Linhu, Deputy General Manager of FAW Toyota Motor Sales Co., Ltd., said at the press conference: "In the new era, we will provide users with better solutions for all-domain travel with third-order intelligent electric hybrid technology, the all-new Toyota Pilot high-end intelligent driving to bring users better solutions for safe travel, and the all-new Toyota Space smart space to create better solutions for users to enjoy travel." ”
The newly evolved third-stage intelligent electric hybrid technology includes the THS II. for daily comprehensive use scenarios, Toyota's first-of-its-kind multi-stage HEV for high-performance vehicles, and the all-new Prado 2.4T 1MT HEV super hybrid that takes into account off-roading, acceleration and environmental performance. Since then, FAW Toyota has become a joint venture car company with a full layout of Toyota's third-stage intelligent electric hybrid technology, which is a veritable synonym for Toyota's hybrid technology.
Toyota Space is equipped with the leading Qualcomm Snapdragon 8155 chip, which increases the computing power by 4 times, leaving huge room for subsequent personalized OTA upgrades. At the same time, it has worked with top domestic technology companies such as Huawei and Tencent to create an automotive intelligence ecosystem that supports the seamless connection of "people, vehicles, and homes", including 28 ecological resources such as voice interaction systems that support continuous multi-round dialogues, in-vehicle customized WeChat, and QQ music. In addition, all FAW Toyota products also support CarPlay/CarLife/HiCar wireless interconnection with LastMode memory function, no matter what kind of mobile phone system can be interconnected, so that the whole family can enjoy traveling.
In general, this intelligent electric technology and flagship new car launch conference fully demonstrates FAW Toyota's strength and confidence in facing the new era of the automobile industry, with a comprehensive response to national policies, comprehensive intelligent hybridization, and comprehensive high-end, and winning the future of travel. It is believed that in the future, relying on the "core productivity" such as cutting-edge intelligent electric technology, FAW Toyota will create more high-quality innovative products and create a better travel life for users.
It is worth mentioning that FAW Toyota also announced the opening information of the "official preferential season for the renewal of the old", fully responding to the national policy, adding new ones on the basis of the original preferential treatment, April 25-May 10, the 2024 Grevia exclusive 20,000 yuan time-limited rights, FAW Toyota's entire car series can enjoy multiple financial policies such as up to 8 years 0 down payment, 36 periods of 0 interest rate, 505 flexible financial schemes, and up to 16,000 yuan of replacement subsidies to help users easily start a high-quality travel life. It shows the responsibility and responsibility of FAW Toyota, as a joint venture of a central enterprise, to empower China's automotive industry to achieve high-quality development.