E-commerce platform price control battle: seeking new marketing models
Pros and cons of low-price promotion strategies
In this era of mobile Internet, e-commerce platforms are like a huge vast battlefield, and generals from all walks of life are gearing up to compete in battle. Their "arsenal" is a dizzying array of promotions and coupons. Not to be outdone, no one will be outdone, just to attract more "fans" (customers.
However, the price of this war is that brands are bleeding. They are like innocent civilians affected by the flames of war, unable to survive the fire. Low-price promotions can certainly attract attention, but the profit margin is like being cut by a sharp knife, and the pain is unbearable. Brands have learned the hard way, and it's time to find a new marketing model.
Emerging platforms are gaining momentum
At this moment, a new army suddenly broke out of the encirclement, making the battlefield even more white-hot. They are emerging e-commerce platforms, the most famous of which is "Pinduoduo", a "post-90s" upstart. Their "arsenal" is not only a "bullet" of low price, but also a variety of eye-catching marketing plays, which make people overwhelmed.
The poor home appliance digital graphics card merchants are like "targets" targeted by snipers, and they bear the brunt of the heavy blows. They are caught between two fronts: whether to follow the sales frenzy or to rest on their laurels and maintain their brand image, which is a real headache.
A new attempt by brand merchants
Faced with such a passive situation, brands finally came to their senses and decided to abandon stereotypes and try new marketing models and pricing strategies. Some businesses have begun to try personalized customization to give consumers more say in the product, while others have embarked on the road of experiential marketing, allowing customers to experience the charm of the product firsthand
These new models are like "new weapons" for merchants, and they are finally starting to emerge on the battlefield. They expect to achieve win-win cooperation with e-commerce platforms, rather than treating each other as "enemies". Everyone wants to make money, so why bother with internal friction?
The path to sustainability for e-commerce platforms
When it comes to e-commerce platforms, they're not "useless". Although the "means" of upstarts such as Pinduoduo are a little rougher, they are also groping for their own sustainable development path. For example, focus on service and user experience, so as to seek differentiated competition in the homogeneous price war.
They are also looking forward to the government to introduce relevant policies to regulate this "chaotic" marketing market. It's like rebuilding a "battlefield" and letting all the generals "fight" on it according to the rules again. In this way, perhaps e-commerce platforms and brand merchants can truly "meet each other in arms, and also eat Hulu meat every day, burn each other and sleep".
E-commerce platform price control battle: seeking new marketing models
A new attempt by brand merchants
In this marketing battle, the "new weapons" of brands are not only personalized customization and experience marketing. They are also experimenting with various new modes, as if they have come up with a "killer feature".
For example, some merchants have begun to combine online and offline, so that consumers can experience the product in person before deciding whether to place an order. It's like giving customers a chance to "test the gun" so that they can fully understand the performance of the "weapon" before deciding whether to "buy" or not.
Others have embarked on the path of content marketing, showing the charm of their products through videos, live broadcasts and other forms. This is as if a group of "propaganda teams" were dispatched on the "battlefield" to make more "civilians" aware of the uniqueness of these "weapons".
These new models are not achieved overnight, and brands are constantly exploring and adjusting. They have finally found a "secret path" to victory, which is full of anticipation.
The path to sustainability for e-commerce platforms
When it comes to the "generals" of e-commerce platforms, they are not actually "useless". While their arsenal is full of crazy promotions, they are also looking for their own long-term development.
For example, some leading platforms have begun to focus on service and user experience, hoping to stand out through differentiated competition. They are like seeking a kind of "high ground" on the "battlefield", allowing themselves to have an advantage in the homogeneous price war.
Other platforms have begun to experiment with new profit models, such as expanding offline scenarios and developing their own brands. It's as if a new "territory" has been opened up outside the "battlefield", so that it is no longer overly dependent on those "cruel" price wars.
This path to sustainability will not happen overnight. As long as e-commerce platforms can keep pace with the times and continue to innovate, I believe they will be able to find their own "road to the king".
This battle for price control of e-commerce platforms is like a cruel "battle". The "generals" from all walks of life sang and I appeared on the stage, and the scene was once extremely hot. Brand merchants are like "civilians" who have been affected, and they can't survive the fire.
Fortunately, they finally came to their senses and began to seek new marketing models and pricing strategies, which were as eye-catching as a "killer feature". Whether it is personalized customization, experience marketing, or online and offline combination, content marketing, these are their "new weapons".
The "generals" of the e-commerce platform did not stop there. They are seeking differentiated competition and trying new profit models, as if they are opening up new "territory" outside the "battlefield".
Looking at the overall situation, the trend of this "campaign" has taken a new turn. Both sides are seeking a way of peaceful coexistence, hoping to truly "meet each other in arms, and also eat and sleep with each other's meat". This battle for price control will eventually come to a perfect end.