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- Source/Night Deep Finance
- Author/Night Deep Finance
"In a word, let the bigwigs of the car companies send me cars one after another", this is likely to appear in the exaggerated plot of the popular short drama, and finally shined into reality.
Recently, the "red-clothed leader" Zhou Hongyi released a short video on Douyin and Weibo, saying:
"I made the difficult decision to sell the Maybach 600 that had been with me for nine years...... Because I need to experience the feeling of a new generation car now...... Abandon the traditional sense of luxury cars and replace them with domestic new energy intelligent networked vehicles......"
▶ Source: Weibo @周洪祎
Some netizens believe that the purpose of Zhou Hongyi's move is to sell Maybach at a high price and prostitute a new car for nothing, but the effect caused by this video has far exceeded this.
As soon as the "Red Coat Car Solicitation Order" came out, it quickly set off a huge wave among new energy vehicle companies, and the bigwigs said one after another, "The car is suspended, and I will send the car".
As a result, the sweet pet drama of "Mr. Ba favors Mr. Ba" was staged.
According to the statistics of "Chief Brand Observation", up to now, nearly 20 domestic new energy vehicles such as Huawei Wenjie, Weilai, Xiaopeng, Zeekr, AVATAR, Yangwang, Wuling, Haobo, Dongfeng Nano, Nezha, Kia, BYD and so on have sent invitations to Zhou Hongyi.
Some sincerely inquired online, and some directly drove the new car downstairs of the 360 company, waiting for Zhou Hongyi's test drive evaluation.
Today's 360 building can almost hold a small domestic new energy vehicle exhibition.
▶ Source: Tramway
The flattered "Cardinal Master" said that "I fell into a rice bowl like a mouse, and I didn't know which one to eat", and I lost sleep directly.
However, Zhou Hongyi's insomnia was a little early, and when he saw Lei Jun the next day, he probably couldn't sleep even more.
On the second day after Zhou Hongyi released "A Video of Selling Cars, It Actually Made Me Sleep", he participated in the symposium on the 30th anniversary of China's Internet held by the Ministry of Industry and Information Technology and the Internet Association, and met many old friends, such as Ma Huateng and Zhang Chaoyang.
However, the person Zhou Hongyi wants to see the most is probably Lei Jun.
The news of the "red-clothed leader" soliciting new cars on the Internet has triggered a collective team building of the new car-making forces, and they have been courteous and sent new cars, but Xiaomi, which has just launched the first car, has not said anything, and he is not even bothered to say a polite word in the comment area.
Zhou Hongyi must be muttering in his heart, guessing what Lei Jun is doing.
So, at the 30th anniversary symposium of the Chinese Internet, after meeting Lei Jun, Zhou Hongyi directly opened his mouth and asked Lei Jun to give him a SU7 to experience.
▶ Source: Weibo @周洪祎
I seriously suspect that Zhou Hongyi asked for a car in person, because he wanted to experience the treatment of Lei Jun opening the door for Xiaomi SU7 owners.
▶ Source: Xiaomi Auto WeChat public account
After all, in order to sell cars in order to rub against Zhou Hongyi's traffic, the CMO of ZEEKR and the president of AVATR personally sent the car.
Xiaomi SU7 may have missed this "splashing wealth", but Zhou Hongyi personally delivered it to the door, Lei Jun should have expressed it a little, right?
But unexpectedly, Lei Jun not only ruthlessly refused, but also showed no mercy for the reason, saying that Xiaomi is designed for people who drive, and there is fun to drive, but Zhou Hongyi does not have a driver's license, just a backseat driver, not suitable for Xiaomi SU7.
However, Lei Jun also said that when the Xiaomi SUV is launched, he will consider giving him one.
▶ Source: Weibo @周洪祎
In other words, at least until the Xiaomi SUV, Zhou Hongyi can enjoy Lei Jun bowing down and opening the door.
I have to admire Zhou Hongyi's bearing here, if he is a little smaller, even if Lei Jun is not beaten, he will be angry on the Internet.
And the "red-clothed leader" in the video doesn't seem to be displeased, he can still talk and laugh with Lei Jun, and his emotions are stable.
However, some netizens who don't think it's a big deal to see the excitement said that Lei Jun can give Zhou Hongyi a Xiaomi SU7, but the pick-up location must be at the east gate of Chaoyang Park.
It's not that the east gate of Chaoyang Park has a large flow of people, but that it was the place where Lei Jun and Zhou Hongyi had an appointment.
Beneath the calm ice, who knows if it's not an undercurrent?
Here we must insert the past grievances and hatreds of Lei Jun and Zhou Hongyi, these two Hubei fellows, who have been fighting on the Internet for many years.
The breakdown of the relationship between the two began in 2010 when 360 Security Guard was incompatible with Kingsoft NetShield, when Lei Jun stepped down as CEO of Kingsoft and had not yet founded Xiaomi.
In September 2010, Fu Sheng, the head of the 360 security line, resigned, and it was rumored that he would join Jinshan.
In December of that year, when Lei Jun's Mi Chat was released, he claimed that 360 would release its own chat software, but Zhou Hongyi denied it.
Back and forth, cracks have appeared in the relationship between the two, and the real parting of the ways will be until 2022, when 360 enters the field of smartphones and launches 360 special machines.
At that time, Xiaomi Mi 1 had already been born out of thin air and became an instant hit, and the two who became opponents in the mobile phone industry were even more needle-pointed.
At that time, the two set off a scolding war on Weibo, Lei Jun compared Zhou Hongyi to "undefeated in the East", Zhou Hongyi called Lei Jun "Lei Buqun", louder than "Rebus", under the impetus of netizens, Zhou Hongyi said that he wanted to make an appointment with Lei Jun at the east gate of Chaoyang Park, Lei Jun not only responded to the battle, but also carefully studied the details of the appointment.
Lei Jun, who did not fight an unprepared battle, asked Li Wanqiang, who is also the founder of Xiaomi, to lead Liu Fei, Zhong Yufei and others from the marketing department to the east gate of Chaoyang Park to step on the point, and carefully study the position and evacuation route when making an appointment, and prepare to do a big job.
▶ Source: ITheat Hotspot Technology
Although this fight ended up, Zhou Hongyi can be said to have gained a lot in the confrontation with Lei Jun.
At least now that he has become an Internet celebrity "red-clothed leader" with more than 10 million fans on the whole network, it is difficult for Zhou Hongyi to deny that he has not been inspired by Lei Jun's Internet marketing thinking.
Zhou Hongyi finally became Lei Jun's "apprentice".
Lei Jun's success is something that Zhou Hongyi has to be convinced of. The two sides once fought to the death in the mobile phone market, but now, the Xiaomi 15 series is about to go on the market, and the 360 mobile phone has long been extinct.
Making mobile phones is not as good as Lei Jun, and building cars is dwarfed.
On April 23, at the Xiaomi Group investor conference, Lei Jun said that the Xiaomi SU7, which is comparable to Porsche and Tesla, has more than 70,000 orders locked by April 20, and the delivery target of Xiaomi cars in 2024 is 100,000.
▶ Source: Xiaomi Auto
Xiaomi SU7 fire, I believe it is Lei Jun's confidence to refuse Zhou Hongyi's request to send a car.
In contrast, Zhou Hongyi, as the second largest shareholder of Nezha Automobile, does not seem to have much confidence in the newly listed Nezha L.
Previously, following Lei Jun's live broadcast in the production workshop, he repeatedly bombarded Daniel Zhang, co-founder of Nezha Automobile, such as "I came here to see your production line, how the car is produced, you don't show users your most advanced things, what is good to look at a construction site", "Nezha Auto has a strange name, and it is always self-congratulatory with marketing to product planning", which made Daniel Zhang embarrassed.
▶ Source: @刘志鹏0007
It was in this live broadcast that Zhou Hongyi warned Daniel Zhang, "Can you learn from Xiaomi's Lei Jun." ”
At the Nezha new car launch conference on April 22, Zhou Hongyi shouted to Daniel Zhang again when he took the stage to speak, "If Lei Jun speaks, it will definitely not be this statement."
At that time, it had been four days since Zhou Hongyi issued the "Red Clothes Car Selling Collection Order", but he said, "Daniel Zhang is too slow in the matter of sending cars, and my first choice cannot be Nezha Auto."
Previously, netizens speculated that Zhou Hongyi's solicitation order was to build momentum for Nezha's new car, but all indications show that in addition to investors, he seems to care more about his "Internet celebrity" identity, creating topics, and earning traffic, which is Zhou Hongyi's wealth password.
Zhou Hongyi and Lei Jun, two Internet tycoons who were once dominant, are now heading for two diametrically opposed paths.
Lei Jun, who "has a thunder word with electricity, and a military word has a car", has proved his value in the business world with the success of Xiaomi mobile phones and Xiaomi SU7.
And Zhou Hongyi used an iconic red dress to "show off the red picture" in the Internet celebrity era.
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